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UnLabel Presentatio A Complete Overview

Official ULO Overview

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Official ULO Overview that explains how an artist can capitalize on their Brand as well as music and turn fans into loyal customers

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Page 1: Official ULO Overview

UnLabel PresentationA Complete Overview

Page 2: Official ULO Overview

Conquer Entertainment® is a turnkey solution for an artist or their team to open, own, and successfully operate an independent label for the purpose of creating music, branding artists, building a music career, and generating income.

Conquer Entertainment® is a turnkey solution for an artist or their team to open, own, and successfully operate an independent label for the purpose of creating music, branding artists, building a music career, and generating income.

Who We Are:

What We Do:Alternative label solution

Provide training & services to help sustain music careers

Assist musicians in achieving their dreams

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Page 3: Official ULO Overview

What We’re Not:

A Label

An Advance

Management------------------------------------------------------------------------------>

Page 4: Official ULO Overview

2006 2009-20102011-2012 2013

-Launched Conquer Entertainment-CEO/Founder Amanda Ridinger

-Partnered with Shop.com-Bringing “People Power” to the “power of Music”

-Launched First Beta Site of Conquer (MaMyWorld)

-Launched Second Beta Site of Conquer (getConquer)-Hundreds of artists joined

-getConquer.com released

Conquer Timeline:

Page 5: Official ULO Overview

How Conquer Benefits:

Get the most out of your artist brand

Learn how to build your career independently

Utilize existing products and exclusive brands

Have a personal mentor to help you through each step

Understand the digital music market and how to use it with an UnLabel

ooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo

Page 6: Official ULO Overview

What We Help You Do:-------------------------------------------------------------------------------------------------------------->

Brand and Build Your Career

Work with an actual person (Certified Artist Developer) to help build your music career step-by-step to a success!

Learn how to use your brand to get the most out of your career and goals.

Page 7: Official ULO Overview

What We Help You Do:-------------------------------------------------------------------------------------------------------------->

What’s a C.A.D.?

A business professional trained by music business experts on how to help you build a successful music career and UnLabel business.

Have to take a two-day training, pass a test, and meet certain business requirements in order to become a Certified Artist Developer.

Page 8: Official ULO Overview

What We Help You Do:-------------------------------------------------------------------------------------------------------------->

Utilize existing products and exclusive brands

Choose from thousands of well-known partner store brands (such as WalMart, Target, Best Buy, and more), as well as exclusive SHOP.COM brands!

Earn profits as you grow your music career by branding through sharing your favorite brands with fans

Page 9: Official ULO Overview

What We Help You Do:-------------------------------------------------------------------------------------------------------------->

Understand the digital music market and how to use it with an UnLabel

Be a part of the digital trend – have your music brand all in one place with your getconquer.com site!

Grow your fan base through one to one marketing online

Page 10: Official ULO Overview

Average Musician Logic:ooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo

MUSIC

MERCHANDISING

PERFORMING

SOCIAL

MEDIA

FAN

S

50%

20%

20%5%

5%

Page 11: Official ULO Overview

Successful Musician Logic:ooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo

FANS

MUSIC

SOCIAL MEDIA

TOUR

MER

CH

50%

20%

20%5%

5%

Page 12: Official ULO Overview

The “Label” Way:--------------------------------------------------------------------------------------------->

Brand must be established before even getting considered

Uploaded videos above 500,000 views

Have consistent sold-out shows

Practically be a success already

Page 13: Official ULO Overview

The “D.I.Y.” Way:--------------------------------------------------------------------------------------------->

Fan base must be established

Signed to yourself

Takes a lot of connections, experience, and know-how

Takes an excess amount of money to make it work

Page 14: Official ULO Overview

Annual Income Of A

Musician:

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Page 15: Official ULO Overview

Ask Yourself…. ------------------------------------------------------------------------------------------------------------->

Where do I want to be in 5 years?

Where do I want to be in 10 years?

How do I achieve success without a label?

What am I doing right now to achieve my goals?

Is what I’m doing working?

Page 16: Official ULO Overview

The UnLabel System:

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Two ways to earn ~

Earn Wholesale Profit - sales of your own music and merchandise

Earn Commissions - endorsement of exclusive SHOP.COM products through lifestyle merchandising

Page 17: Official ULO Overview

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What is it?

Designed with the artist-in-mind

•UnLabel Manual (for step-by-step guidance)•UnLabel Admin (for custom site management)•Custom getConquer site (getconquer.com/yourartistname)•Quality Music Services

• Recording• Mixing/Mastering• Video Production & more!

The UnLabel System:

Page 18: Official ULO Overview

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What is it?

Designed with the artist-in-mind

Turn-key Method to enable an artist to build a solid career through branding, lifestyle merchandising, and networking.

The UnLabel System:

Page 19: Official ULO Overview

Variety of Artists:

R&B

POP/ ROCK

DANCE

COUNTRY

HIP HOP

Page 20: Official ULO Overview

Sign Up Qualifications:

UnLabel Owners are selected exclusively by Certified Artist Developers (C.A.D.’s)

One professionally-recorded original song or 4 demo songs

Performed at a live music venue

Fan count of 500 or more on one social network (Facebook, Twitter, YouTube, etc.)OR an Electronic Press Kit (EPK)

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Page 21: Official ULO Overview

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What’s Included?

All-Inclusive getConquer Page

• Post latest music• Upload pictures and videos• Recommend favorite SHOP.COM products• Manage through Artist Admin

The UnLabel System:

Page 22: Official ULO Overview

getConquer Page:------------------------------------------------------------------------------------------------------------->getConquer.com/yourartistname

Page 23: Official ULO Overview

getConquer Page:------------------------------------------------------------------------------------------------------------->}

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Recommend your favorite products

Upload latest songs & albums

Embed latest videos from YouTube

Display your brand in the photo album

Current genre & Artist contact info

Biography excerpt

Social site quick links

Page 24: Official ULO Overview

SHOP.COM & The Media:--------------------------------------------------------------------------------------------------------------------->

Access to national credibility

Page 25: Official ULO Overview

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Earn income in multiple ways

Personal sales of music, merchandise & SHOP.COM products

CAD sales of music & merchandise

Fan referrals of music, merchandise & SHOP.COM products

The UnLabel System:

Page 26: Official ULO Overview

Monetize Your Social Network:------------------------------------------------------------------------------------------------------------->

Use your collective buying power!

Share what you use & wear through social media

Turn your regular fans into die-hard fans

Drive traffic to your all-in-one getConquer site

Page 27: Official ULO Overview

Monetize Your Social Network:------------------------------------------------------------------------------------------------------------->

YOU FANSgetConquer =

MORE MONEY & MORE FANS!

Page 28: Official ULO Overview

Fans follow you

Fans shop through your profile

Fans get paid

1

2

3

You get paid4

Four Steps To Expand Your Brand:------------------------------------------------------------------------------------------------------------->

Page 29: Official ULO Overview

Fans follow you:

They love andadmire you...

…and they love to know the products you like

and use.

1

Page 30: Official ULO Overview

Fans Shop:

You share one HOT featured brand with your fans every week.

You select the products based upon your lifestyle, your fan demographics, or whatever you would like to share.

2

Page 31: Official ULO Overview

3

Fans Benefit:3• Your fans can earn up to 50%

on eligible purchases by shopping through your uniquegetConquer URL.

• They can also earn an additional ½% on the eligible purchases from customers they refer.

Page 32: Official ULO Overview

You Benefit:4

Earn in many ways…

Every time YOU sell your music & merchandise

Every time your CAD sells your music & merchandise

Every time your fan sells your music, merchandise & endorsed products

Page 33: Official ULO Overview

Topic of Interest Market America Product

Guitarists/Drummers Glucosatrin®, Calcium

Anger Management/Stress Bliss®, L-Tryptophan

Late Night Recovery B-12, Acai

Energy/Stamina Intense FX™, Awake®

Beauty/Skin Care Motives®, Fixx™, Cellular Labs

Music-Related Market America Products:

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Page 34: Official ULO Overview

Musician’s Friend Guitar Center ActiveMusician.com Music123 zZounds Sam Ash Quikship Corp. ShopCasio.com Sony Best Buy

For Fans =

$$$ For YOU!

*Based upon qualified Cashback purchases. All above partner stores currently offer 2-4% cashback

Music-RelatedPartner Stores:

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*

Page 35: Official ULO Overview

DISCLAIMER

The income levels mentioned in this presentation are for illustration purposes only. They are not intended to be representative of the earnings of any specific class of Conquer Artists, nor are they intended to represent that any given Artist will earn income in that amount. The success of any Conquer Artist will depend upon the amount of hard work, talent and dedication which he or she devotes to the building of his or her own business.

Page 36: Official ULO Overview

Music Sales Earning Potential:

500 @ 100%

500 @ 50%

500 @ 10%

Based on 500 Music Fans

Potential Profit (Annually)Fan To Customer

$87.0050 Fans

$435.00250 Fans

$870.00500 Fans

*These #’s are based on a $ .58 profit per Audio download and each fan purchasing only 3 downloads per year

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Page 37: Official ULO Overview

$1,375.00250 Fans

*These #’s are based on an average $5.50 profit per piece of merchandise sold on-line and each customer purchasing 1 piece of merchandise per year

Merchandise Sales Earning Potential:

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500 @ 100%

500 @ 50%

500 @ 10%

Based on 500 Music Fans

Potential Profit (Annually)Fan To Customer

$275.0050 Fans

$2,750.00500 Fans

Page 38: Official ULO Overview

*Assuming that each customer purchases one featured products per month.*Profits vary per product sold and retail profit typically earned for that product. *These numbers are based off of selling a SHOP.COM product (Ultimate Aloe) with a profit of $7.00 per order.

500 @ 100%

500 @ 50%

500 @ 10%

Based on 500 Music Fans

Fan To Customer

Potential Profit (Per Order)

Potential Profit (Monthly)

Potential Profit (Annually)

$350.00/mo.$4,200.00/YR50 Fans

SHOP.COM Earning Potential:

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$1,750.00/mo.$21,000.00/YR250 Fans

$3,500.00/mo.$42,000.00/YR500 Fans

Page 39: Official ULO Overview

“Show Me the Money”

**Includes personal and referred customer. ƚ Based upon additional commission payable as a result of the previously assumed sales created; Based upon clearing a weekly pay cycle of $3,000.For additional information, please ask to see the Market America Compensation Plan.

Four Ways to Get Paid (Annually) 10% of 500

Fans*50% of 500Fans*

100% of 500Fans*

Featured Products** $4,200.00 $21,000.00 $42,000.00

Music Sales $87.00 $435.00 $870.00

Merchandise Sales $275.00 $1,375.00 $2,750.00

Additional Bonus Income from Market America Commission Plan ƚ $144,000.00 $144,000.00 $144,000.00

GRAND TOTAL $148,562.00 $166,810.00 $189,620.00

Page 40: Official ULO Overview

Establish a getConquer account

Develop goals & a plan

Sell music, merchandise, & earn income

123

Turn your fans into customers4

Four Steps To Building An UnLabel:------------------------------------------------------------------------------------------------------------->

Page 41: Official ULO Overview

Contact the Certified Artist Developer who showed you this presentation, and then:

Purchase UnLabel package for $15/month (first three months up front)

Complete UnLabel account set up

Establish A Conquer UnLabel:

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Page 42: Official ULO Overview

Work with your CAD to:

Develop a goal statement and plan

Establish a solid marketing plan for your UnLabel

Grow your fan base through Conquer showcases

Get access to the services your career demands for:

o Recording

o Merchandising

o Mixing & Mastering

o And MORE!

Develop Goals & A Plan:

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Page 43: Official ULO Overview

Create Conquer Rewards (CR):

Conquer Rewards (CR) points are the unit value assigned to ULO-branded products

CR Points are used to purchase label-quality services

Sell Your Music & Merchandise:

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Page 44: Official ULO Overview

Ways to Create CR points

Sales of music

Sales of merchandise

Sell Your Music& Merchandise:

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Page 45: Official ULO Overview

Create Cashflow Through Customers & Earn Commissions:

Commissions earned by accumulation of:

Business volume (BV) is the unit value (points) assigned to exclusive Market America-branded products

Incentive Business Volume (IBV) is the unit value (points) assigned to our Partner Store brands

BV and IBV are used to calculate commissions

Sell Your Music& Merchandise:

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Page 46: Official ULO Overview

Ways to Create BV and IBV

Personal use

Retail sales

Social media

Marketing system

Conquer URL

Printed Material

Preferred Customer AutoShip

Internet Marketing

One-To-One Marketing

Building Share of Customer

Sales of Music, Merchandise and ma®-branded products

Sell Your Music& Merchandise:

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Page 47: Official ULO Overview

By Utilizing Lifestyle merchandising, you:

Earn bonus income by transferring your buying habits – promoting what you believe in

Fans earn ½% Cashback on all purchases through your business

Use social sites, partner stores and personal use to promote favorite personal products

Build a solid fan base through one-to-one marketing & mass customization

Turn Your FansInto Customers:

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Page 48: Official ULO Overview

UnLabel Recap:------------------------------------------------------------------------------------------------------------->

Establish an UnLabel business with a Certified Artist Developer (CAD)1234

Develop goals and goal statement with CAD and make a plan to build your music career through Conquer Entertainment

Transfer buying habits – give Market America products a trial run!

Build customer share and share of customer – through music, merchandise and Market America product sales

Page 49: Official ULO Overview

Your Next Steps:------------------------------------------------------------------------------------------------------------->

1

2

3

Contact the Certified Artist Developer that introduced you to Conquer Entertainment

Complete the UnLabel Sign Up Process

Set up an appointment to view the Market America UnFranchise® Business Presentation

Page 50: Official ULO Overview

UnLabel PresentationA Complete Overview