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Official ULO Overview that explains how an artist can capitalize on their Brand as well as music and turn fans into loyal customers
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UnLabel PresentationA Complete Overview
Conquer Entertainment® is a turnkey solution for an artist or their team to open, own, and successfully operate an independent label for the purpose of creating music, branding artists, building a music career, and generating income.
Conquer Entertainment® is a turnkey solution for an artist or their team to open, own, and successfully operate an independent label for the purpose of creating music, branding artists, building a music career, and generating income.
Who We Are:
What We Do:Alternative label solution
Provide training & services to help sustain music careers
Assist musicians in achieving their dreams
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What We’re Not:
A Label
An Advance
Management------------------------------------------------------------------------------>
2006 2009-20102011-2012 2013
-Launched Conquer Entertainment-CEO/Founder Amanda Ridinger
-Partnered with Shop.com-Bringing “People Power” to the “power of Music”
-Launched First Beta Site of Conquer (MaMyWorld)
-Launched Second Beta Site of Conquer (getConquer)-Hundreds of artists joined
-getConquer.com released
Conquer Timeline:
How Conquer Benefits:
Get the most out of your artist brand
Learn how to build your career independently
Utilize existing products and exclusive brands
Have a personal mentor to help you through each step
Understand the digital music market and how to use it with an UnLabel
ooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo
What We Help You Do:-------------------------------------------------------------------------------------------------------------->
Brand and Build Your Career
Work with an actual person (Certified Artist Developer) to help build your music career step-by-step to a success!
Learn how to use your brand to get the most out of your career and goals.
What We Help You Do:-------------------------------------------------------------------------------------------------------------->
What’s a C.A.D.?
A business professional trained by music business experts on how to help you build a successful music career and UnLabel business.
Have to take a two-day training, pass a test, and meet certain business requirements in order to become a Certified Artist Developer.
What We Help You Do:-------------------------------------------------------------------------------------------------------------->
Utilize existing products and exclusive brands
Choose from thousands of well-known partner store brands (such as WalMart, Target, Best Buy, and more), as well as exclusive SHOP.COM brands!
Earn profits as you grow your music career by branding through sharing your favorite brands with fans
What We Help You Do:-------------------------------------------------------------------------------------------------------------->
Understand the digital music market and how to use it with an UnLabel
Be a part of the digital trend – have your music brand all in one place with your getconquer.com site!
Grow your fan base through one to one marketing online
Average Musician Logic:ooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo
MUSIC
MERCHANDISING
PERFORMING
SOCIAL
MEDIA
FAN
S
50%
20%
20%5%
5%
Successful Musician Logic:ooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo
FANS
MUSIC
SOCIAL MEDIA
TOUR
MER
CH
50%
20%
20%5%
5%
The “Label” Way:--------------------------------------------------------------------------------------------->
Brand must be established before even getting considered
Uploaded videos above 500,000 views
Have consistent sold-out shows
Practically be a success already
The “D.I.Y.” Way:--------------------------------------------------------------------------------------------->
Fan base must be established
Signed to yourself
Takes a lot of connections, experience, and know-how
Takes an excess amount of money to make it work
Annual Income Of A
Musician:
------------------------------------------------------------------------------------------------------------->
Ask Yourself…. ------------------------------------------------------------------------------------------------------------->
Where do I want to be in 5 years?
Where do I want to be in 10 years?
How do I achieve success without a label?
What am I doing right now to achieve my goals?
Is what I’m doing working?
The UnLabel System:
------------------------------------------------------------------------------------------------------------->
Two ways to earn ~
Earn Wholesale Profit - sales of your own music and merchandise
Earn Commissions - endorsement of exclusive SHOP.COM products through lifestyle merchandising
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What is it?
Designed with the artist-in-mind
•UnLabel Manual (for step-by-step guidance)•UnLabel Admin (for custom site management)•Custom getConquer site (getconquer.com/yourartistname)•Quality Music Services
• Recording• Mixing/Mastering• Video Production & more!
The UnLabel System:
------------------------------------------------------------------------------------------------------------->
What is it?
Designed with the artist-in-mind
Turn-key Method to enable an artist to build a solid career through branding, lifestyle merchandising, and networking.
The UnLabel System:
Variety of Artists:
R&B
POP/ ROCK
DANCE
COUNTRY
HIP HOP
Sign Up Qualifications:
UnLabel Owners are selected exclusively by Certified Artist Developers (C.A.D.’s)
One professionally-recorded original song or 4 demo songs
Performed at a live music venue
Fan count of 500 or more on one social network (Facebook, Twitter, YouTube, etc.)OR an Electronic Press Kit (EPK)
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What’s Included?
All-Inclusive getConquer Page
• Post latest music• Upload pictures and videos• Recommend favorite SHOP.COM products• Manage through Artist Admin
The UnLabel System:
getConquer Page:------------------------------------------------------------------------------------------------------------->getConquer.com/yourartistname
getConquer Page:------------------------------------------------------------------------------------------------------------->}
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Recommend your favorite products
Upload latest songs & albums
Embed latest videos from YouTube
Display your brand in the photo album
Current genre & Artist contact info
Biography excerpt
Social site quick links
SHOP.COM & The Media:--------------------------------------------------------------------------------------------------------------------->
Access to national credibility
------------------------------------------------------------------------------------------------------------->
Earn income in multiple ways
Personal sales of music, merchandise & SHOP.COM products
CAD sales of music & merchandise
Fan referrals of music, merchandise & SHOP.COM products
The UnLabel System:
Monetize Your Social Network:------------------------------------------------------------------------------------------------------------->
Use your collective buying power!
Share what you use & wear through social media
Turn your regular fans into die-hard fans
Drive traffic to your all-in-one getConquer site
Monetize Your Social Network:------------------------------------------------------------------------------------------------------------->
YOU FANSgetConquer =
MORE MONEY & MORE FANS!
Fans follow you
Fans shop through your profile
Fans get paid
1
2
3
You get paid4
Four Steps To Expand Your Brand:------------------------------------------------------------------------------------------------------------->
Fans follow you:
They love andadmire you...
…and they love to know the products you like
and use.
1
Fans Shop:
You share one HOT featured brand with your fans every week.
You select the products based upon your lifestyle, your fan demographics, or whatever you would like to share.
2
3
Fans Benefit:3• Your fans can earn up to 50%
on eligible purchases by shopping through your uniquegetConquer URL.
• They can also earn an additional ½% on the eligible purchases from customers they refer.
You Benefit:4
Earn in many ways…
Every time YOU sell your music & merchandise
Every time your CAD sells your music & merchandise
Every time your fan sells your music, merchandise & endorsed products
Topic of Interest Market America Product
Guitarists/Drummers Glucosatrin®, Calcium
Anger Management/Stress Bliss®, L-Tryptophan
Late Night Recovery B-12, Acai
Energy/Stamina Intense FX™, Awake®
Beauty/Skin Care Motives®, Fixx™, Cellular Labs
Music-Related Market America Products:
-------------------------------------------------------------------------------------------------->
Musician’s Friend Guitar Center ActiveMusician.com Music123 zZounds Sam Ash Quikship Corp. ShopCasio.com Sony Best Buy
For Fans =
$$$ For YOU!
*Based upon qualified Cashback purchases. All above partner stores currently offer 2-4% cashback
Music-RelatedPartner Stores:
-------------------------------------------------------------------------------------------------->
*
DISCLAIMER
The income levels mentioned in this presentation are for illustration purposes only. They are not intended to be representative of the earnings of any specific class of Conquer Artists, nor are they intended to represent that any given Artist will earn income in that amount. The success of any Conquer Artist will depend upon the amount of hard work, talent and dedication which he or she devotes to the building of his or her own business.
Music Sales Earning Potential:
500 @ 100%
500 @ 50%
500 @ 10%
Based on 500 Music Fans
Potential Profit (Annually)Fan To Customer
$87.0050 Fans
$435.00250 Fans
$870.00500 Fans
*These #’s are based on a $ .58 profit per Audio download and each fan purchasing only 3 downloads per year
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$1,375.00250 Fans
*These #’s are based on an average $5.50 profit per piece of merchandise sold on-line and each customer purchasing 1 piece of merchandise per year
Merchandise Sales Earning Potential:
-------------------------------------------------------------------------------------------------->
500 @ 100%
500 @ 50%
500 @ 10%
Based on 500 Music Fans
Potential Profit (Annually)Fan To Customer
$275.0050 Fans
$2,750.00500 Fans
*Assuming that each customer purchases one featured products per month.*Profits vary per product sold and retail profit typically earned for that product. *These numbers are based off of selling a SHOP.COM product (Ultimate Aloe) with a profit of $7.00 per order.
500 @ 100%
500 @ 50%
500 @ 10%
Based on 500 Music Fans
Fan To Customer
Potential Profit (Per Order)
Potential Profit (Monthly)
Potential Profit (Annually)
$350.00/mo.$4,200.00/YR50 Fans
SHOP.COM Earning Potential:
-------------------------------------------------------------------------------------------------->
$1,750.00/mo.$21,000.00/YR250 Fans
$3,500.00/mo.$42,000.00/YR500 Fans
“Show Me the Money”
**Includes personal and referred customer. ƚ Based upon additional commission payable as a result of the previously assumed sales created; Based upon clearing a weekly pay cycle of $3,000.For additional information, please ask to see the Market America Compensation Plan.
Four Ways to Get Paid (Annually) 10% of 500
Fans*50% of 500Fans*
100% of 500Fans*
Featured Products** $4,200.00 $21,000.00 $42,000.00
Music Sales $87.00 $435.00 $870.00
Merchandise Sales $275.00 $1,375.00 $2,750.00
Additional Bonus Income from Market America Commission Plan ƚ $144,000.00 $144,000.00 $144,000.00
GRAND TOTAL $148,562.00 $166,810.00 $189,620.00
Establish a getConquer account
Develop goals & a plan
Sell music, merchandise, & earn income
123
Turn your fans into customers4
Four Steps To Building An UnLabel:------------------------------------------------------------------------------------------------------------->
Contact the Certified Artist Developer who showed you this presentation, and then:
Purchase UnLabel package for $15/month (first three months up front)
Complete UnLabel account set up
Establish A Conquer UnLabel:
------------------------------------------------------------------------------------------------------------->1
Work with your CAD to:
Develop a goal statement and plan
Establish a solid marketing plan for your UnLabel
Grow your fan base through Conquer showcases
Get access to the services your career demands for:
o Recording
o Merchandising
o Mixing & Mastering
o And MORE!
Develop Goals & A Plan:
------------------------------------------------------------------------------------------------------------->2
Create Conquer Rewards (CR):
Conquer Rewards (CR) points are the unit value assigned to ULO-branded products
CR Points are used to purchase label-quality services
Sell Your Music & Merchandise:
------------------------------------------------------------------------------------------------------------->3
Ways to Create CR points
Sales of music
Sales of merchandise
Sell Your Music& Merchandise:
------------------------------------------------------------------------------------------------------------->3
Create Cashflow Through Customers & Earn Commissions:
Commissions earned by accumulation of:
Business volume (BV) is the unit value (points) assigned to exclusive Market America-branded products
Incentive Business Volume (IBV) is the unit value (points) assigned to our Partner Store brands
BV and IBV are used to calculate commissions
Sell Your Music& Merchandise:
------------------------------------------------------------------------------------------------------------->3
Ways to Create BV and IBV
Personal use
Retail sales
Social media
Marketing system
Conquer URL
Printed Material
Preferred Customer AutoShip
Internet Marketing
One-To-One Marketing
Building Share of Customer
Sales of Music, Merchandise and ma®-branded products
Sell Your Music& Merchandise:
------------------------------------------------------------------------------------------------------------->3
By Utilizing Lifestyle merchandising, you:
Earn bonus income by transferring your buying habits – promoting what you believe in
Fans earn ½% Cashback on all purchases through your business
Use social sites, partner stores and personal use to promote favorite personal products
Build a solid fan base through one-to-one marketing & mass customization
Turn Your FansInto Customers:
------------------------------------------------------------------------------------------------------------->4
UnLabel Recap:------------------------------------------------------------------------------------------------------------->
Establish an UnLabel business with a Certified Artist Developer (CAD)1234
Develop goals and goal statement with CAD and make a plan to build your music career through Conquer Entertainment
Transfer buying habits – give Market America products a trial run!
Build customer share and share of customer – through music, merchandise and Market America product sales
Your Next Steps:------------------------------------------------------------------------------------------------------------->
1
2
3
Contact the Certified Artist Developer that introduced you to Conquer Entertainment
Complete the UnLabel Sign Up Process
Set up an appointment to view the Market America UnFranchise® Business Presentation
UnLabel PresentationA Complete Overview