Drive & Track In-Store Sales:The untapped opportunity

Jonathan Treiber, CEO, RevTrax

Driving Sales Cross-Channel

The Cross-Channel Opportunity

Online Advertising Drives In-Store Sales

*Yahoo! and comScore. Research Online, Buy Offline.

Drive to Store

Retailers

Restaurants

Manufacturers

5

How Does The Technology Work?

1 2

3

Printable & Mobile Coupons Registered Gift Card

Registered Credit Card

Attribution…

Attribution continued…..

8

Search / Keyword ID

Tracking Paid Search…

Save Big On Men’s SuitsHuge selection of Men’s Suits. 50% off at S&K. www.SKMenswear.com

Paid Search Case Study

Key Results:

24.4% Clicks to Prints

22.9% Prints to Redemptions

$210.91 AOV

46% New Customer Acquisition

$11.78 Incremental revenue per click

Natural Search

Opportunity to drive consumers to individual stores via local search

Loyalty Affiliates

Save $1 forCollege with

Every Purchase

Coupon Websites

New & Bigger Advertisers

$44 $43

$15

$3

$8

$2

$0

$20

$40

$60

1 2 3

Online Revenues

Store Revenues

More $$$

$7.1 billion

$500 million

If < 7% of retail sales take place online1 and this represents a $500 million market2, offline affiliate marketing could potentially be $7.1 Billion.

1 BIG Research 20072 ValueClick. Investor Relations Overview. January 11, 2006.

Conclusions

Multi-channel merchants need to embrace this.

Publishers need to ask for this.

Contact Information

Jonathan Treiber

CEO

RevTrax

(t) 1-866-996-TRAX (8729) ext. 678

(m) 914.329.8933

Jonathan@RevTrax.com