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The NEW SpiceNew Media Marketing Proposal
Smell as Fresh as You Look
Strengths:
Image – Spokesperson
Innovative
Brand Loyalty
Buyer Personas
Weaknesses:
Product Placement
Low-Switching Costs
Cluttered Landing Site
Known as an “OLD SPICE”
Opportunities:
Social Media Efforts
Premium Content
Engaging Ads/Media
Local Media/Deals
Threats:
Whole Sale Stores
Competition – Men’s Hygiene Products
Product Category
Competitors SEO/SEM
New Spokesperson, New Brand Positioning
New Campaign & New Media Strategy = New Numbers
“Humor has brought this product and company success”
-- Procter & Gamble
Consumer Engaging: Through Every Aspect of the Sales Funnel
The Numbers Don’t Lie:
Expand on Social Media Success
New Generation; New Target [technologically experienced] Audience
Budget Redesign of Landing Page - $500,000
Google AdWords - $500,000
Social Media - $3,000,000
Premium Ads/Content - $2,000,000
12-month campaign; heaviest flighting during holiday season
Measuring Success