Old SpiceBy Kimberly Wu

“Smell like a man, man”

Target Audience = young men ages 14-25 Carries body wash, deodorant, antiperspirant, body

spray, fragrance

Challenges

Limited social media networking sitesSupporting new image without Fabio

Goals

Create a MySpace page Create continuous awareness Use social media to help boost product image

Theme

Develop and expand social media networks to draw

consumer and brand awareness at minimal cost.

Blogging• Post videos,

news, social medias

Social media

networks

• Capture consumer awareness, develop brand image, gain consumer insight

PR• Creates a

successful PR campaign at minimal cost

Social Media

YouTube for videos Twitter for constant

communication Facebook for updates

and insight Website for product

resources and purchase

Using Social Media Direct contact with consumers

Create brand awarenessBroader audience

Inexpensive to achieve

Metrics of Success

Using social networks to gather consumer opinions about products

Comparative analysis with competitors in market Pay-per-click

Budget SEM Budget:- Clicks per day 18-22- Average CPC: $0.41 - $0.60- Cost/Day: $9.00-$11.00

Aware: Summer Season- Highest seasonal peak for

promotions Cheapest: social media

marketing