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Sessions Agenda… buckle up, lets go!!
This 3 hour workshop will leverage a number of adverts that have been used by marketers to build brand, evoke emotions, create controversy or simply ask you to buy. You will be asked to work in groups to critic these adverts and explore there effectiveness for use in todays market. Your learning goal is to be able to critically assess advertising using a framework that questions elements such as audience, goals and measures etc
Dr. Mathew McDougall… " " "First, a quick introduction!
• Founder & CEO – SinoTech Group/ Digital Jungle
• Author – Chinese Social Media Universe • Blogger – Digital Marketing Inner Circle • Speaker – Adtech, PATA, SES… many more • 9+ years in China as a digital marketing
Of course advertising is supposed to be original, catchy and if done well thought-provoking. But some ads cross the line from creative to controversial.
WWW.DIGITALJUNGLE.COM.CN
With your tablemates you will review the following advertisements sections (Sexy, Funny, Clever, Plain Bad) Select one of your tablemates to be your spokesman
Use your assigned whiteboard to record your considerations about the following advertisements.
Task – Reflect & Cri,c
Points of consideration …!• What is the key message?
• Who is the target audience? (age, gender, socio/economic, location etc.)
• What does this ad want you to feel?
• What does this ad want you to do?
• Would this advertisement work today?
• How does the copy relate to the imagery?
• Anything you would add to the advertisement?
Summary & Review… Learn anything?!
• Purpose • Tones of voice • Mediums of communication • Target Audience • Measurement • ROI
Marketers can smile, shudder and recoil when looking at these ads but many of you will be contributing to the next generation of ads.. Will yours be critiqued??
Thanks!Follow on TwiGer @digitaljunglecn
Connect on Linkedin www.linkedin.com/company/digital-‐jungle
Company Email [email protected]
Presenta,ons on SlideShare www.slideshare.net/digitaljungle
Company Website www.digitaljungle.com.cn
Also, don’t miss out on !Dr. Mathew McDougall’s new book! “The Chinese Social Media Universe” !
Follow on Weibo: www.weibo.com/digitaljungle
Like us on Facebook www.facebook.com/digitaljunglecn