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Allowing your customers and clients the opportunity to post their experiences with your business, and these sites are where your online reputation can be made or broken. If you are not proactively managing your own business reputation, then it will be managed by the actions of others. Online reputation management is a complex process, but it is also tantamount to your business success. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, SPANCEPT. Contact Us Today! http://spancept.com/ [email protected]
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Online Reputation Management for Small Businesses
Where your reputation is formed.
Allowing your customers and clients the
opportunity to post their experiences with your
business, and these sites are where your
online reputation can be made or broken.
Online review sites include Foursquare, Yelp,
Bing, and Urban Spoon, among others; even
Google Places provides a dedicated space on
your Places page for customer reviews. In
addition to the review sites, your online
reputation is also affected by comments in
industry forums, threads on social media sites,
online articles, blog posts, public record
documents, and more.
Why you must manage your online reputation.
If you are not proactively managing
your own business reputation, then
it will be managed by the actions of
others. Taking into account the
previously mentioned statistic,
consider the implications of even
one negative review about
your business, especially if that is
all people find when searching for
you.
How to assess the current state of your online reputation.
Simply search the web for your
business name and see what
results you get. (You may also want
to search your name, the names of
your high-profile employees, your
brand, and your product/service.)
You need not look past the first
page of search engine results, as 99
percent of your customers will
never get past that page.
How to manage your online reputation.
Form a plan for managing your
reputation, based on what you
know. You will need to take a
multifaceted approach to your
reputation management. For
example, if most of what you find is
indifferent (or, if you can’t find
much at all), then you need to
work on building your brand;
also, respond to positive and
negative items accordingly.
Online reputation management is a complex process, but it is
also tantamount to your business success. To make the most
of your online reputation, you may want to enlist the help of
qualified and competent professionals like us, SPANCEPT. We
can be reached by email: [email protected] or visit us at:
www.spancept.com.
