F I L E S

T O P S E C R E T

Document type:

Registered as:

Date:

CASE STUDYONL/01-08

18-06-2008

ONL01

WHYIS EASIER AT

TO CHOOSE THE PERFECT WINE?

SPAR

CONFIDENTIA

L

Order No: 2010/001

F I L E S

SPAR:WINE SALES MADE EASY

INFORMATION IN A TOUCH

w w w . o n l i n e t . e u

2.

quote„Good wine is a good familiar

creature if it be well used“

Othello,William Shakespeare

(1564-1616)

&FiguresSPAR InternationalEstablished:Headquarter: No. of countries where operates: No. of outlets worlwide:No. of customers served daily:Worldwide retail sales:

SPAR HungaryEstablished: No. of outlets: Retail sales area: Retail sales:

1932Amsterdam, The Netherlands

33 more than 12,000

approx. 1 million 28 billion EUR (2009)

1990396

2397,385 malmost 1.5 billion EUR (2009)

Facts

THE SPAR STORY

SPAR was founded in the Netherlands in 1932 by Adriaan van Well, as a voluntary chain of grocers under the name "De Spar". His purpose was to secure cooperation between independent wholesalers and retailers as a response to the emergence of grocery chains in Europe. "DESPAR" is the acronym for the Dutch sentence "Door Eendrachtig Samenwerken Profiteren Allen Regelmatig" which translates into "We all benefit from joint cooperation”

Van Well used the symbol of the fir tree, SPAR in Dutch, to identify the organization and it became the SPARlogo. The SPAR concept began to extend outside of the Netherlands at the end of the 1940's when Belgium became the second SPAR country in 1947. During the 1950's there was a rapid expansion of the SPAR concept throughoutEurope. This was initiated by the establish-ment of International SPAR in 1953 with Mr. van Well as the first president.

The next twenty years saw SPAR continuing to expand within Europe and also into two new continents. In 1963 SPAR South Africa joined while in 1977 SPARwas establishedin Japan.

The last twenty years have been a period in which SPAR has grown most rapidly. Duringthese years SPAR was introduced into the Eastern European countries. SPAR is now present in 33 countries spreadover 4 continents

Famous

F I L E SINFORMATION IN A TOUCH

w w w . o n l i n e t . e u

3.

THE CHALLENGE

THE SOLUTION:WINE KIOSK

ONLINET Group in a nutshellONLINET Group is a European leader in developing, manufacturing Queue & Customer Management Systems andDigital Signage solutions. With branches in 7 countries and resellers on 3 continents we provide solutions in the Financial, Telecommunication, Retail, Healthcare, Education, Transport and Public sectors. Awarded by Deloitte in 3 consecutive years, as one of the fastest growing technology company in the Europe-Middle East-Africa and Central Europe regions, ONLINET through it’s systems manages around 500,000 customers daily in more than 1,200 Customer Services.

The ONLINET Wine Kiosk is a unique and helpful tool which places the everyday shopping experience on a higher level. Most of the customers in the SPAR stores are not wine experts.

The Wine Kiosk helps the customers to choose the right winefor the right ocasions and other foods related to that specific product, like cheese for instance.

The ONLINET Wine Kiosk offers detailed information about the product, more thanthe informations on the label. The kiosk provides information about:- the wine region- the winery- the varieties- foods related to the wine

The wine kiosk was installed in one of the large INTERSPAR supermarkets in Hungary.

As one of the largest retail chains in Hungary, SPAR was keen to promote wines in a new way. From it´s experience and from the customer´s feed-back, SPAR realized that in many cases, a wine purchase is canceled because of lack of knowledge. As most of the customers are not specialists, is it very hard to choose the right wine for the right food.

In the same time, SPAR decided to be a leader in promoting especially the famous Hungarian wines. Educating the public, about the origins, the story of a specific wine or even the healthy issues related to a responsible wine drinking, could bring more customers and higher sales volumes.

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FOR YOUR EYES ONLY! WWW.ONLINET.EU

© Copyright ONLINET Group 2010. Created June 2008. ONLINET Group endeavours to ensure that the information in this document is correct and fairly stated, but does not accept liability for any errors or omissions.© SPAR name and logo are registered trademarks of SPAR International. All rights reserved.