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Opportunities for the application of social media in the comprehensive approachRick van der Kleij
RTO HFM-201 Specialist MeetingSocial Media: Risks and Opportunities in Military ApplicationsTallinn, Estonia - April 2012
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Source: /blog.psaonline.org
…with the help of social media?
1. Monitor
listen, Intel, look
2. Send
Inform, broadcast, PsyOps
3. Ask
Ask the crowd, crowdsourcing
4. Interact
Collaboration, co-creation
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Is this a military social media listening center…
What are the risks?
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How to guarantee OPSEC?
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Egypt shut down the Internet for five days starting from January 28…
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How social is social media?
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The peacebuilding dilemma: UN headquarters in Baghdad lies in ruins after a massive suicide bomb explosion in August, 2003
Opportunities for the Comprehensive Approach
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The crowdsourced Experimental Crowd-derived Combat-support Vehicle
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Lego is famous for crowdsourcing new models
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Closed call: specific individuals or groups are targeted to respond.
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To conclude
There is a need for the Comprehensive Approach
Social media may help in managing interdependencies
Too many risks involved to proceed without caution
Do benefits outweigh risks?
We need data-driven research
Collect evidence, purpose and utility
When does social media work... and when not?
Many initiatives to be found in the field
Start small… “crawl, walk, run, fly”
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Questions
More information:
Dr. Rick van der Kleij,
Research Scientist Behavioural and Societal
Sciences at TNO
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Thanks for your attention
