Chapter 7

Creative ProcessModel

Creative ProcessModel

ORGANIZATIONAL BEHAVIOUR

Developing an original product,

service, or idea that makes a

socially recognized contribution

• Part of the decision-making process -- not separate from it

• Creativity is influenced by both personal competencies and organizational conditions, supported by creativity practices

Creativity Defined

How to be “Creative”

Experience different things

Be a child

Beginners mind

Simplicity and focus

Rebel

CreativityBarriers To Creativity

Historical Biological Physiological Sociological Psychological

Steve Jobs1955-2011

Preparation

Incubation

Insight

Verification

Creative Process Model

Preparation

Incubation

Insight

Verification

Creative Process Model

Stage of reflective thought. Put problem aside but mind still

working on it.

Developing a clear understanding of

what you are trying to achieve

Experience of suddenly becoming aware of a unique

idea.

Beginning of a long process of experimentation

& further creativity.

Creativity Equation

Intellectual abilities

Relevant knowledge and experience

Motivation and persistence

Inventive thinking style

Characteristics of Creative People

Organizational support• Tolerates mistakes• Encourages communication• Offers job security

Intrinsically motivating work• Task significance• Autonomy• Feedback• Self-leadership

Sufficient time and resources

Creative Work Environment

Creative Practices

Redefinethe Problem• Jamming• Review past

projects• Tell me,

stranger

Associative

Play• Chain story• Artistic

activities• Metaphors• Morphological

analysis

Cross-Pollination• Diverse teams• In-house

presentations• Displayed

thinking