Ortigas New Mobility Mapping Documentation

New Mobility Mapping Workshop Ortigas CBD and Surrounding Areas

Documentation Report

13 March 2012

Auditorium B, Asian Development Bank, ADB Avenue, Mandaluyong City

New Mobility Mapping Workshop Ortigas CBD and Surrounding Areas

Documentation Report

Catalyzing New Mobility in Cities: The Case of Metro Manila

a Rockefeller Foundation supported project

Innovations at the Base of the Pyramid in Asia Program

Ateneo School of Government

13 March 2012


Table of Contents

Executive Summary ……………………………………………………………… 1

Opening Session …………………………………………………………………. 2

New Mobility Smart Mapping Workshop Overview ……………………………. 3

Walking Tour Around ADB ……………………………………………………... 4

Mapping Workshop ……………………………………………………………… 5

Workshop Tasks and Outputs …………………………………………...……… 6

Synthesis and Next Steps ……………………………………………………...….16

Closing Program ……………………………………………………………...….. 16

Annexes

1: List of Participants / Modes of Transportation Used

2: Workshop Programme

3: New Mobility Mapping Workshop Overview powerpoint presentation

4: New Mobility Mapping Guide

5: Sample Certificate

6: Photo Documentation

List of Acronyms

ADB - Asian Development Bank

ASIF - Avoid-Shift-Improve Framework

ASoG - Ateneo School of Government

BL - Bike Lane

BoP - Base of the Pyramid

BP - Bike Path

BRT - Bus Rapid Transit

BT - Bus Terminal

CAI-Asia - Clean Air Initiative in Asian Cities

CBD - Central Business District

DOE - Department of Energy

DOTC - Department of Transportation and Communication

DPWH - Department of Public Works and Highways

E-bus - electric bus

EDSA - Epifanio Delos Santos Avenue

E-jeep / E-jeepney electric jeepney

E-trike - electric tricycle

FXT - FX Terminal

GIS - Geographic Information System

GTXT - GT Express Terminal

iBoP - Innovations at the Base of the Pyramid

IT - Information Technology

ITH - Informal Transport Hubs

ITT - Informal Transport Terminal

JT - Jeepney Terminal

LB - Loading Bays

LGUs - Local Government Units

LTFRB - Land Transportation and Franchising Regulatory Board

LZ - Loading zones

MIS - Management Information System

ML - Motorcycle Lane

MM - Metro Manila

MMDA - Metropolitan Manila Development Authority

MobHub - Mobility Hub

MRT - Metro Rail Transit

NewMo - New Mobility

NGA - National Government Agency

P - Parking

PO - Pedestrian Overpass

PT - Pedicab Terminal

PT - Public transport / public transportation

PUJ - Public utility jeepney

PUVs - Public utility vehicles

PWDs - Persons with disabilities

QC - Quezon City

SE - Social Enterprise

SEA - Southeast Asia

SM - Shoemart

SMART - Sustainable Mobility, Accessibility, Research and

Transformation Centre

TAN - Transparency and Accountability Network

TBT - Tricyboat Terminal

TH - Transport Hubs

TODA - Tricycle Operators and Drivers Association

TT - Tricycle Terminal

TXT - Taxi Terminal

US - United States

UZ - Unloading zones

WW - Walkways

New Mobility Mapping Workshop: Ortigas CBD Area

13 March 2012 | ADB Auditorium B

1

Executive Summary

Second among a series, the New Mobility Mapping Workshop was conducted on March 13, 2012 by

the project on Catalyzing New Mobility in Cities: The Case of Metro Manila of the Ateneo School of

Government (ASoG), in partnership with the Clean Air Initiative in Asian Cities (CAI-Asia). This was

held at the Asian Development Bank (ADB) Auditorium B in Mandaluyong City.

The main objectives of the Mapping Workshop were to: (a) reveal existing and potential transport

connectivity grid in the Ortigas Central Business District (CBD) and the surrounding areas, including

informal hubs and other uncharted transport system features; (b) provide stakeholders an

opportunity to work together in accelerating and advancing implementation of sustainable,

connected, inclusive transport and generating and sharing related information, and policy initiatives;

and (c) build on and further extend the shareable knowledge base of inclusive mobility-enhancing

features of the informal transport system.

The Mapping Workshop was attended by 63 participants from different sectors including five (5)

representatives from local government units (LGUs), six (6) from national government agencies, nine

(9) from the private / business sector, twelve (12) from the academe, three (3) from the media,

fifteen (15) from non-government organizations (NGOs), religious groups, and projects, and thirteen

(13) from ADB. Patterned from the mapping activity initiated by the Sustainable Mobility,

Accessibility, Research and Transformation (SMART) Centre of the University of Michigan, the

Workshop facilitated interaction, sharing and discussions among the participants in coming up with

the Ortigas CBD grid, and in identifying opportunities for economic benefit and for pushing forward

the advocacy on New Mobility. Four groups were formed during the Mapping Workshop. Each group

was composed of participants from different sectors. Geared with maps of the Ortigas CBD, sticker

dots, and colored markers, the groups worked together in identifying their mobility grid as well as

opportunities for planning and implementation, business, strategies, and policies.

The results of the group discussions include giving importance to non-motorized transportation

modes like walking and biking, improvement of pedestrian facilities and walkways, making green

spaces available, and having a bus rapid transit (BRT) system, among others. The participants also

highlighted how reviewing and/or crafting policies can help support the initiative. Among the

suggested transportation-related policies pointed out by the participants were the House Bill 5240 or

the Bike Parking Policy, the land use policy, legislation for public-private partnerships, and policy

support on green transport.

The Mapping Workshop paved way for a demonstration of working together and building

connections among different stakeholders. Overall, the challenge to the participants was how to bring

the initiative to their respective communities and later on, be able to build improvements in the

transport and mobility sector.

Key words: transportation, mobility, new mobility, transport system, biking, walking, non-motorized transport,

mapping



2

Mr. Jain (ADB) giving the Opening Remarks

Ms. Naciongayo (Pasig CENRO) welcoming the participants to the Workshop

I.0 Opening Session

Gathering stakeholders from LGUs, national government agencies, private sector, NGOs, media,

universities, and support institutions, the New Mobility Mapping Workshop programme started with

an invocation and the National Anthem led by Mr. Richard Antonio, an intern from CAI-Asia.

(See Annex 1for the list of participants and Annex 2 for the Workshop Programme.)

The Opening Remarks was given by Mr. Neeraj K.

Jain, Country Director of the Asian Development

Bank (ADB) – Philippine Country Office. He

started by welcoming the guests and participants to

ADB and to the Workshop. He stated that

economic growth and rapid urbanization has

resulted to severe congestion. He then highlighted

that in most Asian cities, the response to the

growing congestion is focused on building more

roads and intersections, and mostly engineering

solutions. But he said that building out-of-

congestion approach by providing an expanding

number of roads is not sustainable. Although non-

motorized transport, walking in particular, is the

most basic of mobility options, it is often the most

neglected in terms of planning, investment, and

policy support. He reiterated that enhancing

pedestrian and bicycle facilities can be a highly cost-

effective means to alleviate traffic condition, reduce pollution, and improve human health.

ADB is currently helping develop pilot projects to catalyze greater investments including non-

motorized transport solution, to which the Ortigas CBD is the demonstration project. He recalled

that the area was chosen because of its being the junction of three cities in Metro Manila (namely

Quezon City, Mandaluyong City, and Pasig City); it is home to a number of business establishments,

condominiums and shopping malls; and there is an established support from private and public

sectors as well as policy makers. The objective of the ADB project is to support an initial planning

and design of better transport conditions in this

area. One of ADB‟s initiatives is the Ortigas

Greenways initiative will be a start for longer-

term commitment to making the neighborhood

sustainable for everyone. He highlighted that

ADB hopes the project will establish a quality

demonstration of sustainable mobility. He

ended his speech by reminding everyone that

“Nothing is negligible as all good ideas and

change start with something very small.”

Subsequently, Ms. Racquel Naciongayo of the

City Environment and Natural Resources

Office (CENRO) – Pasig City gave the

welcoming remarks on behalf of City Mayor

Robert Eusebio. She said that the Mapping

Workshop is a timely activity since the City Government of Pasig is in the process of collating an

ecologically-sound Pasig CBD. The project is now in its implementation phase after a series of multi-

stakeholder consultations.



3

Atty. Bathan-Baterina (CAI-Asia) presenting the Overview of the Mapping Workshop

She said that the vision of the Pasig project is to bridge the gap among the scientific and academic

communities, the policy makers, planners, decision makers, and the actual implementers. She also

imparted that the direction of the project will mainly mainstream disaster risk reduction (DRR) and

climate change adaptation (CCA) initiatives to the current Land Use Plan and Comprehensive Plan as

well as in environment- and sustainable transport-related programs. She ended her remarks by

quoting Atty. Oposa: “Those who are less in wheels must have more in roads” – which she said

reflects the City Government of Pasig‟s acknowledgment through building a city not for vehicles but

for its constituents.

2.0 New Mobility Mapping Workshop Overview

Atty. Glynda Bathan-Baterina1, Policy and

Partnership Manager of Clean Air Initiative in Asian

Cities (CAI-Asia), gave the overview on the New

Mobility Mapping Workshop. She first

acknowledged that despite the rainy weather, the

turn-out of attendees confirms that the activity is

important for their community and for the Ortigas

community. The following are the points shared by

Atty. Bathan-Baterina:

The Mapping Activity is one way to replace

the obsolete paradigm of building more

roads to deal with increased demand for

mobility.

The New or Sustainable Mobility paradigm

aims to develop sustainable transport systems through Avoid-Shift-Improve (ASI) measures.

“Avoiding” means reducing or avoiding the need to travel; “Shifting” means choosing more

environmentally-friendly modes of transport and doing away with energy-consuming ones;

and “Improving” means giving preference to cleaner vehicle technologies and having better

quality of fuels.

The New or Sustainable Mobility paradigm will reduce greenhouse gas emissions, energy

consumption, congestion, and will ultimately create livable cities.

Trips can be avoided by having Integrated Land Use Planning and Transport Demand

Management.

Cities with New Mobility initiatives include: Lanzhou, China where there are wide pedestrian

areas; Seoul, South Korea where a skyway was torn down to revive a stream; Jakarta,

Indonesia where there is a car-free day every week and the initiative was replicated in

Bandung; Guangzhou, China where there is an efficient bus rapid transit (BRT) system;

Bogota, Colombia where the TransMilenio operates; Seoul, South Korea and Bangkok,

Thailand where there are efficient rail systems.

(See Annex 3 for the complete powerpoint presentation.)

Atty. Bathan-Baterina then explained the Workshop process, as follows:

The participants will walk a stretch of streets around the ADB. They were instructed to be

cognizant and observant of the areas and opportunities that come close to the New Mobility

paradigm, and also find out gaps that can be addressed by New Mobility initiatives.

The participants will come back to the Workshop hall, group themselves, work with maps

within two hours and will have a reporting per group.

1 Atty. Glynda Bathan-Baterina is one of the participants during the Pilot SMART Mapping Workshop held last February 1,

2012 at the Occupational Safety and Health Center, DOLE, North Avenue, Agham Road, Quezon City.



4

3.0 Walking Tour Around ADB

Mr. Lorenzo Cordova, Jr., Research Associate of the Catalyzing New Mobility in Cities Project of the

Innovations at the Base of the Pyramid (iBoP Asia) Program - Ateneo School of Government (ASoG),

gave the detailed instruction and the route to be taken for the Walking Tour. Prior to the walk, he

facilitated the showing of a short video of a futuristic city plan where connectivity is inherent in each

person‟s daily activities. He then moved on to a self-introduction among the participants and their

respective organizations, as well as the modes of transportation they used in getting to the

Workshop venue. (See Annex 1 for the list of participants, their affiliations and the different modes of

transportation used.)

The participants went

out for a walking tour

around ADB. They

first got out through

the ADB gate facing

SM Mega Mall, walked

through a sidewalk

along EDSA (near

Ortigas MRT station),

then turned left to

Guadix Drive, and re-

entered ADB through

the ADB Avenue

entrance.

During the walk,

participants brought

out that:

Buses can only run

through EDSA.

The area around

ADB especially the

sidewalk along

EDSA is not

conducive for

walking.

After the walking

tour, snacks and

coffee were provided for the Workshop participants. Among the issues and/or solutions raised

during the coffee break were the following:

Build walkways/bridges from MRT stations to buildings to acquire inter-building connectivity.

Implement car-free areas; start with city government offices. There may be some who will not agree with it (i.e., car-free areas) or will not even think

about it but it may be worth a try.



5

4.0 Mapping Workshop

Immediately following the short break was the Workshop proper - which was patterned after the

Mapping Activity conducted by the SMART Centre in University of Michigan. Mr. Cordova explained

the objectives of the Workshop and highlighted the need for different stakeholders to work together

to achieve sustainable transportation [e.g. persons with disabilities (PWDs) can commute hassle-

free]. He cited the Mapping Tools needed for the Workshop and went on to the specific instructions

to the participants. (See Annex 4 for the Mapping Guide.)

The Workshop process followed these instructions:

Each participant must find his/her own group. It is important to have as different stakeholders

as possible per group.

Each group must identify a note-taker, a reporter, and a chair / facilitator.

Each participant will be assigned a number to enable tracking of suggestions during the

discussion.

The groups were given 20 minutes to discuss and answer each mapping task / question.

5.0 Workshop Tasks and Outputs

(See Annex 5 for more photos.)

The participants were grouped into the following:

Group 1 Group 2 Group 3 Group 4

Tina Velasco Gemma Bagauaya-

Mendoza

Lloyd Wright Dinna Dayao

Nonoi Maralit Racquel Naciongayo Gregg Garcia Ivi Puti-an

Paulino Paje Iresha Rathnasena Carmela Lapeña Jessie Ruzgal

Lainie Thomas Larry Handayan Yuri Leomo Johnny Liao

Raymund Go Vicky Segovia Florinor Felicisimo Mark del Rosario

Ethel Wolda Fortuno Rico Galapin Rey Aquino Pio Fortuno, Jr.

Paolo Alcazaren Rorelita Maralit Joseph Rea Rene Pineda, Jr.

Ma. Cristina Oreta Ritchie Villagarcia Vic Buencamino

Ramola Singru Manny Camagay

Jomaico Morales



6

The reporters per group were as follows:

Group 1: Mr. Nonoi Maralit (La Salle Greenhills)

Group 2: Ms. Gemma Bagauaya-Mendoza (Rappler Inc.)

Group 3: Ms. Carmela Lapeña (GMA News Online)

Group 4: Mr. Pio Fortuno (Tiklop Society of the Philippines)

5.1 The first Workshop task was to reveal New Mobility grid by using blue sticker dots to

identify as many connection points as possible between two or more transport modes and

services including public transport terminals (formal and informal).

Results per group are as follows:


106 – LB along

Ortigas Ave. near

Frontera Drive

1 – Intersection of

EDSA and Shaw

Boulevard

1 – MRT Ortigas

Station

1 – PO along EDSA in

front of POEA

110 – P corner

Frontera Drive and

Road D

2 – MRT station

(EDSA)

2 – BT Philtranco 6 – BT along EDSA-

Robinsons Ortigas

(Northbound)

104 – ITT along

Ortigas Ave. and

River

3 – BT Ortigas

Avenue connecting

EDSA Robinsons

3 – SM Mega Mall B 4 – JT along Ortigas

Ave. fronting

Northgate

87 – PO corner

Ortigas Ave. and

Wilson St.

4 – FXT / TXT at St.

Francis Square / SM

Building B

4 – BT going North 6 – FXT corner of

EDA and Ortigas Ave.

near Nothing but

Water

74 – UZ along Ortigas

Ave. and La Salle

Greenhills

5 – JT Pasig / Antipolo

connecting to Meralco

Avenue / Ortigas

5 – BT along EDSA-

Mega Mall going

North

8 – LB corner of EDA

and Ortigas Ave. near

Nothing but Water

88 – BL along EDSA

near SEC

6 – FXT / JT

connecting Meralco

Avenue and Exchange

Road

6 – BT near Star Mall

going South

7 – BL between

Ortigas Avenue and

Hot Pink Lingerie

81 – JT / ITT corner

Ortigas Ave. and

EDSA

7 – E-jeep at the

intersection of Garnet

Road and Emerald

Ave.

7 – JT to Kalentong 6 – FXT along ADB

Ave. near Seven

Corners

86 – PO corner

Ortigas Ave. and

EDSA

8 – JT going to

Binangonan / Antipolo

1 – PO along EDSA –

MRT Ortigas Station

84 – PO corner EDSA

and Ortigas Ave. at

the Nuyda side

9 – MRT Shaw Blvd.

Station

4 – MRT Ortigas

Station

83 – PO corner

Ortigas Ave. and

EDSA near POEA

10 – JT along EDSA

Central

3 – P between ADB

and Podium

85 – PO corner

Ortigas Ave. and

EDSA near the EDSA

Shrine

11 – Crossing near

MRT Ortigas (crossing

is illegal; should have

pedestrian or bridge

from other side /

extension)

6 – FXT along Bank

Drive



7

90 – WW near the

EDSA Shrine


Robinsons / Origas

Ave. going North

4 – P at SM Building A

75 – LB corner

Ortigas Ave. and

EDSA near the EDSA

Shrine

13 – BT near EDSA

Shrine

3 – LB in front of SM

Mega A

73 – FXT corner

Ortigas Ave. and

EDSA near Nothing

but Water

14 – JT corner

Ortigas Ave. and

Arcadia Ave.

6 – BT corner EDSA

and J. Vargas Ave.

82 – BT along Ortigas

Ave. near Northgate

15 – FXT near EDSA

Shrine

6 – TXT along J.

Vargas near The Black

Shop Boutique

64 – between Ortigas

Ave. and Meralco St.

16 – WW between

ADB and Podium

4 – PO at the

interection of St.

Francis, Bank Drive

and J. Vargas Ave.

72 – UZ near St.

Pedro Poveda College

17 – TT corner EDSA

and Sultan near Sierra

Madre

6 – FXT along J.

Vargas and SM Mega

B

71 – UZ near

Greenhills Christian

Fellowship

18 – TT along EDSA

in front of

Teleperformance

3 – UZ along ADB

Ave. near Landes

77 – P between Ruby

Road and Topaz Road

19 – TT corner

Mayflower and United

Ave.

3 – LZ along ADB

Ave.

78 – P between ADB

Ave. and Topaz Road

20 – TT corner

Pioneer and San Rafael

St.

3 – P between Ruby

Road and Topaz Road

63 – WW along

EDSA near MRT

Ortigas Station

25 – (blank) corner

ADB Ave. and Opal

Road

4 – P along J. Vargas

near August 1

51 – MRT / WW at

the MRT Ortigas

Station

27 – BT near POEA 4 – P along Garnet

Road near Engine Red

Solutions

105 – P between ADB

and Podium

28 – ITH corner Shaw

Blvd. and San Miguel

Ave.

6 – FXT along Onyx

Road near Marco

polo

101 – P at the Podium 29 – ITH along Florida

near SEC

4 – UZ along Emerald

Ave.

52 – BT Philtranco 30 – ITH corner

Ortigas Ave. and

SkyCity / EDSA

3 – P at Skyads Corp.

103 – FXT at the SM

Mega A

31 – BT along Ortigas

Ave. near La Salle

Greenhills

4 – P between

Emerald Ave. and

Ruby Road

89 – PO along EDSA

near IRC Building

4 – UZ corner of

Sapphire Road and

Emerald Ave.

24 – Pocorner EDSA

and Stanford

4 – LZ corner Garnet

Road and Emerald

Ave. near AIC Gold

Tower



8

56 – MRT J. Vargas

Station

4 – LB corner of

EDSA and Cornell


and J. Vargas Ave.

6 – FXT along St.

Francis near SM Mega

B

18 – PO at the

intersection of J.

Vargas Ave. and Bank

Drive

6 – TXT near SM

Mega B

57 – ITH along

Meralco Ave. Flyover

near Horizon Condo

4 – PO along J. Vargas

Ave. neat Center

Point

53 – FXT / UZ corner

J. Vargas Ave. and

Meralco Ave. Flyover

6 – FXT along Jade

Road

58 – PO at the

intersection of J.

Vargas Ave. and

Emerlad Ave.

6 – FXT in front of

BDO / East Tektite

Tower

38 – ITH at the East

Tektite Tower

91 – JT along Meralco

Ave. near Alexandra

Building D2

102 – FXT at SM

Mega B facing St.

Francis


Megamall

(Northbound)


and Cornell

17 – MRT Shaw Blvd.

Station

37 – WW along

Lourdes School of

Mandaluyong

11 – LP along San

Miguel Ave.

13 – ITT corner Shaw

Blvd. and One San

Miguel Ave.

14 –TT along Pioneer

St. near Cusina

Movela / Tapa King

15 – TT corner

Pioneer and Williams

20 – TT corner W.

Capitol Drive and San

Rafael near Petron

54 – ITT corner Shaw

Blvd. and St. Francis

16 – JT near La Perla



9

Bldg.

16 – TT along Pioneer

near One Gateway

Place

31 – JT near Unilab

3 – PO in front of

EDSA Central

34 – LB corner EDSA

and United Ave.

2 – TXT corner

United Ave. and Sto.

Cristo

39 – JT near Starmall

going to Kalentong

22 – JT between

Ortigas Ave. and N.

Western St.

21 – FXT between

Ortigas Ave. and N.

Western St.

70 - FXT along

Ortigas Ave. near

Chef‟s Catering

Services

Mapping Codes:

MRT – Metro Rail Transit

BRT – Bus Rapid Transit

BT – Bus Terminal

JT – Jeepney Terminal

FXT – FX Terminal

GTXT-GT Express Terminal

TXT – Taxi Terminal

TT – Tricycle Terminal

PT – Pedicab Terminal

TBT – Tricyboat Terminal

TH – Transport Hubs

ITH – Informal Transport Hubs

ITT – Informal Transport Terminal

P – Parking

BL – Bike Lane

BP – Bike Path

ML – Motorcycle Lane

BL – Bus Lane

LB – Loading Bays

LZ – Loading zones

UZ – Unloading zones

WW – Walkways

PO – Pedestrian Overpass



10

5.2 The second Workshop task was to identify immediate, short-term, and long-term

implementation opportunities for enhancing the grid by using pink sticker dots.



Elevated bike access

from MRT station

No bike lanes; if there

is, it‟s at a “bike at

your own risk”

Bike-sharing program

to decongest roads

(e.g. Bike sharing

program in Paris)

River Network

Bikeway

Move away from car-

centric paradigm to

non-motorized: should

have shuttles, bike-

sharing programs

Bike lanes

Flower stations:

friendly to those who

walk and/or bike (park

& bike / park & walk

stations) (e.g. Ortigas-

EDSA corner; corner

of J.Vargas and ADB

Avenue) to improve

access within

Bike parks and lanes

(Ortigas avenue to

Meralco Avenue

towards Cainta; Shaw

Boulevard going to

Pasig; Frontera Drive)

More bike parking

areas (instead of ads):

require all

establishments to

provide bike parking

areas depending on

size of area / building

Walk zones Walkways (Poveda

Guadix going to

Emerald Avenue /

Ortigas Center)

Pedestrians aren‟t

prioritized; there

should be a

countdown for traffic

lights

Open pedestrian

access (from SM Mega

Mall to ADB)

Green spaces

Pedestrian (MRT

Ortigas station /

improve drainage;

overpass J. Vargas to

Ortigas center)

Turn the MMDA

impound lot into a

park

Improve sidewalks:

more greenery,

covered area

Clean the Pasig River

Provision for electric

vehicles: E-jeep

(United Avenue along

Pasig; Ultra going to

Ortigas; EDSA /

Robinsons and Ortigas

Bus Terminal)

Decongest by having a

BRT system areas (e.g.

St. Paul)

MRT tickets / cards

should be made

available from

convenience stores or

through cellphones

(e.g. 7-eleven)

No directories; better

plan can make

transportation faster



11

The common outputs from among the four groups include:

Provision of bicycle facilities such as bike parks in buildings and bike lanes;

Improvement of pedestrian facilities and walkways; and

Making available green spaces.

Other responses obtained from the groups were the following:

Use of electric vehicles such as e-jeepneys or e-buses;

Having a bus rapid transport (BRT) system;

More innovative way of accessing payment for the MRT; and

Better planning by the transport sector and LGUs.

5.3 The third Workshop task was to identify opportunities for “moving money” by using

yellow sticker dots.



Small businesses

catering to basic /

daily needs / Areas

with park & bikes

(grocery stores,

coffee shops, meeting

places for people)

Bike parks (MRT - SM

Mega Mall; MRT Shaw

Boulevard; San Miguel

Corporation Head

Office; Robinsons

Galleria; corner

Meralco and Ortigas

Avenues; Ortigas

Avenue and Frontera

Drive; La Fuedas /

Eagle avenue)

Centralized parking

(Mobility Hub or

“Mob Hub” and E-

shuttle)

Bike sharing program:

people pay to use

bikes

Advertisements,

vendo machines, or

concessionaires

Advertising through

the bikes (e.g. Smart

Bike, sponsored by

Smart

Communications)

Discourage cars:

impose congestion

charging in certain

areas (e.g. Singapore)

Park and E-jeep going

to Ortigas area

Charging stations for

the e-jeeps

The common outputs of the four groups are:

Charging of bike / e-jeep parking areas

Mob Hubs (Mobility Hubs)

Bike-sharing programs

Advertisements by commercial / business entities



12

5.4 The fourth Workshop task was to identify at least three key strategies for “moving

minds” by using orange sticker dots.



Walk the talk:

sustainability is about

investing and staking

commitments

Encourage people to

use pedestrian or

bicycle facilities

Build and/or promote

“Bike Mind” /

“Walking is healthy.”

Turn Emerald Avenue

as vehicle-free area

every Sunday

Assign certain days for

advocacy (e.g. No Car

Day; Bike Day)

Pedestrian near ADB:

can ADB donate a

piece of the area for

people to move

around?

BRT system: bus

schedules (e.g. there‟s

a bus every 5 minutes)

Revive Banchetto /

weekend market

For the government

units, implement

CCA-DRR initiatives

Secure pedestrians‟

health against

pollution

Organize “night”

rides: regular visibility

of people who walk or

bike (e.g. celebrity

endorsements)

Common threads of discussion among the groups include:

Walking the talk – committing and investing for sustainable transport

promoting non-motorized mode of transportation; and

Assigning certain days for advocacy (e.g. Carless day, Bike day).

Other suggestions raised were:

Implementing CCA-DRR, environmental and health initiatives especially for pedestrians;

Having a bus schedule; and

Enlisting celebrity support to make the advocacy more visible.



13

5.5 The fifth Workshop task was to identify at least five research questions that will help

enhance their respective New Mobility grid.



Cost benefit study Study the feasibility

for the investors or

business sector to

finance / invest in the

new mobility

program

CSR opportunities

for businesses

Acceptability of

business

Zones for cooperation Consult/tap the

business sectors,

OCAI, Malls

Management

What facilities are

needed to support /

promote the bike and

walkway system to

encourage bikers and

walkers? (e.g.

showers within

buildings)

GIS to map

transportation routes

and the overlaps

How do you build

terminals for E-jeep

near MRT station?

What can we do to

improve sidewalk

near MRT-EDSA?

Feasibility of

centralized parking

(i.e. “Mob Hub”)

Survey on the

acceptability of the

walkway/ bike park

lane project

Perception study:

what do people who

live here think of it

(green transport)?

How do we promote

the idea of non-

motorized transport

system (e.g. through

incentivized

programs)?

Where are people

coming from?

Will E-buses plying

around CBD be more

appropriate than E-

jeep?

Review political

delineations between

the three LGUs

(Mandaluyong, Pasig,

Quezon City)

Review of development

plans of the three cities

(Mandaluyong, Pasig,

Quezon City)



14


How do we integrate

“Mobility Program”

with development?

What are the

problems

encountered in the

implementation of

walkability program?

Jungle gyms, artwork

gallery, exciting

lighting, aviaries,

organic businesses

The groups were able to identify common research questions:

Feasibility / Acceptability of financing or investments in New Mobility programs and

businesses;

Cooperation among different sectors in implementing New Mobility initiatives;

Identification of facilities needed to promote New Mobility initiatives (e.g. bicycle system,

walkways, Mob Hubs, and GIS technology in mapping); and

Perception / Acceptability of people on New Mobility initiatives.

Other points raised by the participants were the following:

Defining transportation routes (i.e., where are people coming from?);

Integrating mobility with development;

Reviewing political delineations and development plans among three cities (Mandaluyong,

Pasig, and Quezon City); and

Finding the problems encountered in implementing walkability programs.

5.6 The last Workshop task was to identify policies that will remove barriers or provide

incentives to integrated innovation and implementation.



Land use policy: re-

draw / redesign roads

since most roads

were designed for

high-speed vehicle

motion

Provide more street

lighting

Who will do

maintenance and

operation?

Review House Bill

5240 (Bike Parking

Law of the Philippines)

Widen sidewalks to

encourage use by

pedestrians

Strictly implement the

anti-smoke belching

policy

To green Ortigas for

environmental

support



15

Give more power to

MMDA (eminent

domain); traffic

doesn‟t stop in one

city

Improve security

through PNP and

MMDA visibility;

install CCTVs

Meeting of

stakeholders

Legislation for Public-

Private partnerships

Cooperation between

Mandaluyong, Pasig,

Quezon City, and

from the whole

country

Engage with SM and

Shangri-La; link

Greenway Project to

SM Development

Can ADB provide

financial support?

Political will

Where to get funding

BRT along EDSA-

Shaw-Ortigas

Implement “No

garage, no car” policy

Apprehend road side

parkings

The groups identified that in order to achieve New Mobility, the following policies should be

taken into consideration:

Review House Bill 5240 or the Bike Parking Policy;

Review of the land use policy and redesign infrastructure and consider vehicle motion,

pedestrian facility, and street lighting;

Improving security / management visibility through more MMDA power and installation of

CCTVs;

Review legislation for public-private partnerships;

Inter-LGU cooperation to promote New Mobility

Financial support to the initiatives

Enhance linkage / engagement among different stakeholders; and

Provide support for green transport.



16

Dr. Guillen (ASoG) giving the Synthesis and Next Steps to be taken

Left: Dr. Romero (ASoG) giving the Closing Remarks; Right: Mr. Ung (ADB) thanking the participants who attended the

Workshop

6.0 Synthesis and Next Steps

Dr. Marie Danielle Guillen, Project Manager of the

Catalyzing New Mobility in Cities Project under the

Ateneo School of Government, gave the synthesis of the

Workshop. She recognized that in the duration of the

Workshop, there was no mention of “traffic,” and instead,

the participants talked about how people move and what

people need. She reiterated the importance of mapping, as

was validated by a participant to be the „compass on where

to go.‟ Clearly, the New Mobility paradigm demonstrates

how people can connect not only physically but also in

terms of action, partnerships, and resource-sharing. She

followed with an invitation to a Social Enterprise and Social

Innovations Awards, the Project‟s search for innovative

ideas on New Mobility. (Guidelines can be found at

http://inclusivemobility.net/awards/)

7.0 Closing Program

Certificates of Attendance (See Annex 6) were given to the participants by Dr. Segundo Romero,

Director of the iBoP Asia Program, Ateneo School of Government.

Dr. Romero gave the closing

remarks. He started by re-stating

an earlier suggestion of the

participants for ADB to give a

portion of its area (at least the

wall facing the MRT-Ortigas area)

to the public. He highlighted that

the New Mobility Mapping

Workshop evidently

demonstrated working together,

despite being strangers, for a

cause. He said that oftentimes,

people are used to solving

individual problems and not

community ones. With this, he

challenged the participants to

bring the initiative to their own

communities. Dr. Romero also

shared the Project‟s next activities

– including more Mapping

Workshops and New Mobility

Forums to be organized at least twice a month in Ateneo School of Government. Finally, he thanked

the participants for their „carnival of creativity‟ shown during the activity, and equally gave gratitude

to ASoG‟s partners in organizing the Workshop.

http://inclusivemobility.net/awards/



17

Deputy Director General of the Regional and Sustainable Development Department of the ADB, Mr.

Wu Chu Ung, also thanked everyone who participated in the Mapping Workshop. He said that new

developments concerning mobility, particularly the walkways (e.g. Fort Bonifacio area), send great

message to the people. These kinds of initiatives not only make accessibility a notch better but also

contribute to low carbon footprint. He hoped that the Workshop will just be a beginning of more

concrete improvements in the near future.

The Workshop participants gathered for a photo session and then went for lunch that was

sponsored by Jollibee Foundation.

Prepared By:

Marien Nilo-Fulo | Lorenzo V. Cordova, Jr.

Participants to the 2nd New Mobility Mapping Workshop: Ortigas CBD and Surrounding Areas

ANNEX 1 List of Participants / Modes of Transportation Used



Annex 1

List of Participants / Modes of Transportation Used

Name Organization Modes of

Transportation Used

1 Abano, Joanne ADB Carpool

2 Alcazaren, Paolo Philippine Star

3 Antonio, Richard CAI Asia

4 Aquino, Rey Cityland Megaplaza Tricycle, Jeep, Bus, MRT,

Walked

5 Arciaga, C. ADB

6 Asilo, Agustina ADB Tricycle, Van, MRT

7 Bagayaua-Mendoza, Gemma Rappler Inc. Car

8 Bathan-Baterina, Glynda CAI-Asia Car

9 Buencamino, Vic OCAI Car

10 Camagay, Manny ADB Walked

11 Carlos, Christopher CAI Asia

12 Chavez, Arlene ADB

13 Cleto, Benjamin Ateneo

14 Cordova, Lorenzo Jr. Ateneo School of Government

15 Cortes, Jose Miguel ADB

16 Dapilan, Anabelle Medical Plaza Ortigas Car, FX

17 Dayao, Dinna Ateneo School of Government LRT, MRT, Walked

18 Del Rosario, Mark Jordan Strata 2000 Condo Taxi

19 Dela Cruz, Bernardo One Corporate Tower FX, Walked

20 Felicisimo, Florinor St. Paul College, Pasig FX

21 Fischeliz, Liz ADB Walked

22 Fortuno, Ethel Wolda Tiklop Society of the Philippines MRT

23 Fortuno, Pio Tiklop Society of the Philippines MRT

24 Fulo, Marien Ateneo School of Government Bus

25 Galapin, Rico LGU Quezon City

26 Garcia, Gregg ADB Car

27 Gaw, Carolyn Firefly Brigade Car

28 Go, Raymund San Miguel Prop. Condo. Car, Walked

29 Guillen, Marie Danielle Ateneo School of Government Walked

30 Handayan, Larry LGU Quezon City

31 Lampa, Rogelio Quantuvis Resources Corp. Car

32 Lapeña, Carmela GMA News Online MRT, Jeep

33 Lazarte, Paul UA&P Jeep, MRT, Walked,

Company Car

34 Leomo, Yuri NEDA Jeep, Bus, Walked

35 Liao, Johnny ICA Car

36 Maralit, Rorelita NEDA Taxi

37 Maralit, Antonio Carlos La Salle Greenhills Car

38 Mejia, Joseph Jeep, Walked

39 Mesias, Nenita Poveda Car

40 Morales, Jomaico Cityland Megaplaza MRT, LRT, Walked

41 Naciongayo, Racquel CENRO Pasig City Car

42 Navasca, Herbert CAI Asia

43 Noroña, Noriel Cityland Megaplaza Walked

44 Oreta, Ma. Cristina E-MBM Car

45 Paje, Paulino Joy-Nostalg Center Bus, Walked



46 Pineda, Renato David Partnership for Clean Air Car

47 Punte, Sophie CAI Asia

48 Puti-an, Ivi Poveda Car

49 Rathnasena, Iresha CAI Asia Walked

50 Rea, Joseph Perfecto Mandaluyong City

51 Rendal, Samuel Greenhills Christian Fellowship Car, Hitched a ride

52 Romero, Segundo Ateneo School of Government Car

53 Ruzgal, Jessie JMT Condominium Walked

54 Sakamoto, Ko ADB Walked

55 Segovia, Victoria Partnership for Clean Air Tricycle, FX

56 Shah, Jim ADB

57 Singru, Ramola ADB

58 Thomas, Lainie ADB Walked

59 Topacio, Andrew CAI Asia

60 Velasco, Ma. Cristina MMDA Carpool

61 Villagracia, Ritchie CENRO FX

62 Viloria, Ma. Rebecca Pacific Center Jeep, MRT, Walked

63 Wright, Lloyd ADB Bicycle

ANNEX 2 Programme of Activities




Ortigas CBD New Mobility Mapping Workshop


March 13, 2012

PROGRAMME OF ACTIVITIES

TIME ACTIVITY

8:00 – 8:30 a.m. Registration

8:30 – 8:40 Opening Program

- Welcome Remarks

Neeraj K. Jain

Country Director, Philippine Country Office.

ADB

Racquel Naciongayo

City Environment and Natural Resources

Officer, Pasig City

8:40 – 8:50 Introduction of Participants

8:50 – 9:00 New Mobility Mapping Overview

Atty. Glynda Bathan-Baterina

Policy and Partnership Manager

CAI-Asia

9:00 –9:30 Walking Tour of Ortigas CBD

(particular area to be determined)


9:30-9:45

Mid-Morning coffee break

9:45 – 10:00 New Mobility Mapping Workshop

Process Briefing

Lorenzo V. Cordova, Jr. EnP

Research Associate

Catalyzing New Mobility in Cities Project


10:00 – 12:00 Mapping Workshop

a. Reveal your new mobility grid (20

mins)

b. Identify implementation

opportunities. (20 mins)

c. Identify opportunities for “moving

money” (economic benefit). (20

mins)

d. Identify opportunities for “moving

minds”. (20 mins)

Simultaneous New Mobility Mapping by

Workshop Groups



e. Raise queries to enhance grid. (20

mins)

f. Shape policy. (20 mins)

12:00 – 1:00 p.m. Group Presentations 10-Minute Group Presentations of New

Mobility Maps and Key Insights and

Proposed Initiatives

1:00 – 1:10 Synthesis and Next Steps Forward Dr. Marie Danielle Guillen

Project Manager



1:10 – 1:20 Awarding of Certificates

1:25 – 1:30 Closing Remarks Dr. Segundo Romero

Director



Master of Ceremonies: Richard Ricci Antonio (CAI-Asia)

ANNEX 3 New Mobility Mapping Workshop Overview

4/15/2012

1

1


Ortigas CBD New Mobility Mapping Workshop


March 13, 2012

New Mobility Mapping

Overview

Glynda Bathan-BaterinaClean Air Initiative for Asian Cities Center (CAI-Asia Center)

Ortigas CBD New Mobility Mapping Workshop13 March 2012

4/15/2012

2

Obsolete paradigm:

Build more roads to deal with increased demand for mobility

New Mobility paradigm:

Develop sustainable transport systems throughAvoid – Shift –Improvemeasures

• Reduce GHG emissions significantly

• Reduce energy consumption

• Reduce congestion

• Create more livable cities

Why New or Sustainable Mobility?

4

4/15/2012

3

5Source: GIZ-SUTP, with modifications

Avoid-Shift-Improve

6

Integrated land-use planning and

transport demand

management

Non-motorized transport

(walking, cycling)

Public transport

Vehicle efficiency

Vehicle technology

Fuel quality

AVOID SHIFT IMPROVE

4/15/2012

4

Apply A-S-I to shopping

7

Source: GIZ-SUTP

NMT - Walking and cycling

8

4/15/2012

5

Public transport

9

What we will do today -

Walk

10

4/15/2012

6

Map

11

Report

12

4/15/2012

7

For more information

13

[email protected] 3505 Robinsons-Equitable Tower

ADB Avenue, Pasig CityMetro Manila 1605

Philippines

CAI-Asia Center

[email protected] Reignwood Building,

No. 8 YongAnDongLiJianguomenwai Avenue Beijing

China

CAI-Asia China Office

[email protected] Elegance

Elegance Tower, Mathura Road, Jasola Vihar, New Delhi

India

CAI-Asia India Office

CAI-Asia Country Networks

China . India . Indonesia . Nepal . Pakistan . Philippines . Sri Lanka . Vietnam

CAI-Asia Center Members 229 CAI-Asia Partnership Members

• 45 Cities

• 19 Environment ministries

• 13 Other Government agencies

• 17 Development agencies and foundations

• 66 NGOs

• 37 Academic and research institutes

• 32 Private sector companies

Donors in 2011Asian Development Bank ClimateWorks Foundation Energy Foundation

Fredskorpset Norway Fu Tak Iam Foundation German International

Cooperation (GIZ) Guangdong Government Institute for Global

Environmental Strategies (IGES) Institute for Transport Policy Studies

Institute for Transportation and Development Policy International Union for

Conservation of Nature Korea Transport Institute MAHA Philippine

Business for the Environment United Nations Centre for Regional

Development (UNCRD) United Nations Environment Program Partnership

for Clean Fuels and Vehicles (UNEP PCFV) Veolia World Bank

www.cleanairinitiative.org

ANNEX 4 New Mobility Mapping Guide



CATALYZING NEW MOBILITY IN CITIES PROJECT

NEW MOBILITY MAPPING

Innovations at the Base of the Pyramid

in Asia (iBoP Asia) Program

ATENEO SCHOOL OF GOVERNMENT

in cooperation with

Clean Air Initiative for Asian Cities Center

WORKSHOP GUIDE

WELCOME to the Metro Manila New Mobility Mapping Workshop, a half-day event that gives

participants the opportunity to collaboratively improve transportation in Metro Manila.

We do this specifically today by “revealing the existing New Mobility Grid” generating hitherto

unrecorded information about the location and interconnectivity of transport facilities and features

within a selected slice of Metro Manila – the Ortigas Center Business District and immediate

environment.

We are taking an approach utilized at the University of Michigan Sustainable Mobility Accessibility

Research and Transformation (SMART) Centre to identify, reveal and enhance the multi-modal/New

Mobility Grid in communities and regions around the world. The approach also facilitates

exploration of economic development, employment, and innovation opportunity as well as

approaches to marketing and communicating about the enhanced system.

Today’s New Mobility Mapping demonstrates process which if, relevant and applicable can be

replicated in other areas of Metro Manila by other stakeholders, the resulting maps of which can be

consolidated with the incremental database of sectional new mobility Maps. At the same time, the

connectivity maps can be easily made into door-to-door transport maps for users and distributed in

print or online. The mapping process both provides a tool for users for the short-term, and a tool

for identifying future enhancements for the long term.

Objectives of the Exercise (in Brief)

1. Reveal existing and potential transport connectivity grid including informal hubs and other

uncharted transport system features.

2. Provide stakeholders an opportunity to work together in accelerating and advancing

implementation of sustainable, connected, inclusive transport and generating and sharing

related information, and policy initiatives

3. Build on and further extend the shareable knowledge base of inclusive mobility-enhancing

features of the transport system

AVAILABLE TOOLS

Mapping Tools and Supplies

The following workshop tools and supplies are available for each workshop group:

1. An easel or flipchart for documenting discussions

2. Tracing paper for providing information without marking the base focus map (to increase its

reusability).

3. Round colored sticker dots (0.5 inch and 0.25 inch in diameter in red, blue, green, purple,

orange, yellow, and white colors)

4. Color markers for labeling added map features onto post-it notes

5. Post-it notes

6. Masking Tape for general use



7. Scissors for general use

8. Magnifying glass for general use

Less tangible Resources You have at Your Disposal

1. Diverse colleagues/group members

2. Knowledge of some of the transport features of the selected focus map segment

3. Some knowledge of what is connected

4. Sense of humour and creativity

5. Sense of civic duty/passion for improvement

Finding Your Group (as you find New Mobility)

You will be in one of workshop groups. Look at the colour of your name tag dot. It tells whether

you represent a government, an NGO, a big business, a small venture, or academe. Please make sure

that in your group every colour is represented. Please also favour group in which you know the least

number of people.

Getting Started

* First, please identify a rapporteur to take notes.

* Next, please identify a volunteer to report back to the larger group.

* Next, please identify, a group chair or facilitator to organize and steer the work of the group

according to the steps below.

Workshop Tasks

Each group will be assigned a specific area to work on for the following workshop tasks:

1. Reveal your new mobility grid. Using your focus map, use the blue dot stickers to

identify the New Mobility Grid by marking as many connection points as possible between

two or more modes and services. (20 minutes)

2. Identify implementation opportunities. Using your revealed grid, identify immediate,

short-term, and long term opportunities for enhancing the grid. Use pink dots for these

opportunities. (20 minutes)

3. Identify opportunities for “moving money” (economic benefit). Using your

revealed grid, use yellow dots to identify economic benefits and opportunities specific to

your grid including creating jobs, saving money, boosting business (new innovations, new

markets), and revitalizing local economies. (20 minutes)

4. Identify opportunities for “moving minds”. Identify at least three key strategies for

“moving minds” of both users and decision-makers. Use orange dots for these

opportunities. (20 minutes)

5. Raise queries to enhance grid. Identify at least 5 research questions or areas of

knowledge or data pursuit and/or initiatives that will help you enhance your New Mobility

Grid. (20 minutes)

6. Shape policy. Identify policies that will remove barriers to (or provide incentives to)

integrated innovation and implementation. Note that they don’t all have to be

transportation policies. They may be policies relating to land use, energy, economic and

finance, information and communications, innovation, social, tourism, and others. (20

minutes)

Each participant will be assigned a set of number codes (e.g. numbers 1 to 10; 11-20... 91-100) that

will correspond to the comments/insights for each dot.



Workshop Output Presentation

1. Each group will be given 10-12 minutes to report on the results of their performance on the

six tasks.

2. In plenary, the groups identify

Common Themes across the 4 tables

Common Ground across the 4 tables

Points of innovation and variation across the 4 tables

Next Steps

The workshop working in plenary identifies the following:

Strategy for more New Mobility Mapping

Strategy for organizing for implementing identified initiatives

ANNEX 5 Photo Documentation



Annex 5

Photo Documentation

Opening Session



Walking Tour Around

Ortigas CBD and Surrounding Areas



Mapping Workshop



Reporting of Outputs



Closing Program

ANNEX 6 Sample Certificate

Certificate of Completion

SMART New Mobility Mapping and Implementation Workshop

has completed the New Mobility Mapping and Implementation Workshop and has gained skills related to advancing

and accelerating integrated and sustainable transportation systems in communities. This activity is based on the

approach used by the University of Michigan SMART Centre.

On this 13th day of March in 2012.

Sophie Punte Segundo Romero Executive Director Director, Inno