Outsourcing and Automation

Al CarltonThink Visibility 13 March 2010

Outsourcing and Automation

Previously: Software Engineer

Currently: CEO Coolest Media

Various Sites

Why Outsource

limited Hours in the day +

do what you are good at +

do what you enjoy +

don’t create yourself a new job!

OUTSOURCING

What to Outsource

Domestic Chores Washing, ironing,

cleaning, gardening, car washing

Content Creation SEO

Design Coding

Professional Services

accountants, legal, payroll etc.

Outsourcing Content Generation

Hire Writers

Problogger job board

Students

Advertise on forums

Advertise on your own site

Outsourcing Content Generation

Content Generation Services

textbroker.com collectiveinkwell.com

freelancecontent.co.uk contentnow.co.uk

Outsourcing SEO

branded3.com vesearch.com

SEO Companies

Link Building

bronco.co.uk

Viral Campaigns

Outsourcing Design

Design Companies

99designs.com Forums

thefloatingfrog.co.uk

caboodledesign.co.uk

prizelogos.com

digitalpoint.com sitepoint.com

Outsourcing Coding

Advertise on forums (again)

Script LanceRent a Coder

Outsourcing Networks oDesk eLance iFreelance Free Borders Get A Coder Affordable Programmers Rent A Coder

Virtual Employee Verticity Guru Biz Reef Script Lance Amazon Turk

Virtual Assistants

Services

Can do anything remotely, help with everyday life

Research Filter emails Price comparisons etc. etc. etc.

timesvr.com yourmaninindia.com odesk.com

Automation – What it is

Various plug-ins

Custom code (outsource if needed)

More common or complex the task the more beneficial

Automating Tasks

Automation Examples - Thumbnails

Images and links to all of yesterdays posts

Splogs link to every post

Useful for readers to get a quick summary of articles

Automation Examples - Maps

When venues are added automatically plot on map and also includenearest hotels

Adds value to the visitor

As hotels are from an affiliate data feed generates revenue

Automation Examples – Boring Crap Stuff

Databases – MySQL Administrator

Backups

Spam prevention Bot preventionAkismet reCAPTCHA

WordPress plug-in

Automation Examples – Templates for Formatted Posts

Automation Examples – Affiliate Links Generated £100,000+ in revenue Multiple writers Optimise pages with affiliate products

Automation Examples – Site Monitoring

Various services, hyperspin.com

Monitor site remotely from various locations

Email and SMS if server is inaccessible

Also emails webhost and raises a support ticket

Automation Examples - Email

Canned Responses

Auto forwarding to writers

Archive and labelling of backups

Thanks for Listening

@AlCarlton al.carlton

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