Overview of Hampshire Fare Local sourcing project:

ResearchAll data reviewed: Dunn Humby, Mosaic, Store

sales data Market trends Outputs: Target Market Affluent Empty nesters

Mosaic A. The offering was

Midweek dinners -a tasty alternative to your

everyday food.

Objectives:

Increase footfall through the shops therefore driving increased sales

turnover annually by £7,500 or £144

per week or £1,152 for 8 week pilot

scheme.

VisionTo deliver a more

sustainable business model to the local

business owners by offering a one stop

shop of key high frequency usage,

local quality products, available on your doorstep.

ExecuteBy enabling local producers to get their products to

reach new shoppers using a local Hub allowing shoppers to buy local more frequently than

weekly. Delivery by siting

stands and Point of sale , using local press to drive

awareness

ReviewTraining and

compliance to be completed post

installation.Sales to be

monitored by distributor by store by week excluding

Bakery.Overall

measurement to be taken after 12 month in pilot

stores.

Research outputsTarget Market:Affluent retired couples who have their own homes and smart cars but value the good life. They are environmentally aware but their use of car to travel everywhere negates this desire to do good.They are looking for good quality products but they still want to believe they have got value. They bulk buy to get their every day items cheaper.They like to have face to face service and are happy to support community projects but in a charitable way not party of the social arm of the village.

They use the telephone not the internet and prefer to see the products before they buy them.

Research outputs:Meal occasion

All the straplines should be call to actions:Delicious dinners on your doorstepEnjoy local food tonight

Key occasions that we are targeting will beDelicious dinners, teatime treat and brunch as these offer high frequency usage occasions but are still seen as being a treat.Time is also a key elementThese all offer the shopper an element of trading up from everyday products into quality and tasty local offering.

Objectives

month 1 month 2 month 30

20

40

60

80

100

120

140

160

Example of possible sales per category per store per week

£ pe

r sto

re p

er w

eek

Increasing footfall in the declining village shopOffering the community a range of local products that they would normally only find in Farmers Market

Overall objective is to offer a business model that will drivie increased sales turnover annually by £7,500 or £144 per week or £1,152 for 8 week pilot scheme.

This is an example of the split of sales and how the sales will grow month on month to hit the weekly target of £145/store per week.

Vision:

Local sourcing with village shops project:

To deliver a more sustainable business model to the local business owners by offering a one stop shop of key high frequency usage, local quality products, available on your doorstep

Execute

Design and brief agency

Finalise all Point of

purchase options with

Leader

Deliver all the

specifically designed

stands, POS and products

into stores

By enabling local producers to get their products to reach new shoppers using a local Hub allowing shoppers to buy local more frequently than weekly.

Delivery by siting stands and Point of sale , using local press to drive awareness.

ReviewTraining and compliance to be completed post installation.Sales to be monitored by distributor by store by week excluding Bakery.Overall measurement to be taken after 12 month in pilot stores.