INDIArsquoS LEADING EXPO IN SOUND amp LIGHT

MUSIC PRODUCTION amp SYSTEM INTEGRATION

OrganiserCo-located Expo

The 4th dimension of system Integration is now added to Sound Light Music Production to complete the technology square

bull Line Arrays

bull Loudspeaker Systems

bull Live Mixing Consoles

bull On-Air Consoles

bull Music Recording Consoles

bull Lasers amp Lights

bull Amplifiers

bull PA Systems

bull Microphonesbull Wireless Systemsbull AudioVisual Systemsbull Studio Monitorsbull Hardwarebull Music Recording Softwarebull Test and Measurement

Gearbull Signal Processorsbull Switchers

bull DJ Systemsbull Headphonesbull DJ Boxesbull Digital projection Systembull Video wallsbull Video Monitorsbull Digital Signagebull Multi Projector Displaysbull and many morehellip

PRODUCTSSHOWCASED

PALM Expo is a 13 year old show which continues to stay true to its mottoldquoPUTTING TECHNOLOGY IN PLACE MOTIVATING THE MARKETrdquo

Organiser

2012 VISITOR STATISTICS

Co-located

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

RETAIL SPACES

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

AUDITORIUMS

Co-located

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

ENTERTAINMENT SPACES

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

HOTELS

Organiser

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

STADIUMS

3RD PALM SOUND amp

LIGHT AWARDS

Best Sound Rental Company SoundcomBest Lighting Rental Company SS LightingBest Staging Company Men At Work StagecraftsBest Video Rental Company Video DesignBest Audio Systems Engineer Sunil KaranjikarBest Audio FOH Engineer Pramod ChandorkarBest Lighting Designer Atul SonpalBest SetScenic DesignerVarsha JainBest Audio Monitor Engineer Fali Damania Best Event Management Group Percept Live

PALM

FEATU

RES

IRA in its 7th Glorious Year felicitates the best in the Indian Music Industry with 19 Nomination Categories

Organiser

PALM

FEATU

RES

Conference AV partner

PALM CONFERENCE amp SEMINAR 2013

HIGHLIGHT SPEAKER

Toby Alington Chief Audio EngineerRichmond Studios

Session Sponsored by

DAY 1 Thursday Multi Artist Recording for Broadcast EventsDAY 2 Friday Animation Dubbing amp Sound DesignDAY 3 Saturday Music Post Production Stages for Live Concerts

Supported by

PALM

FEATU

RES

PALM CONFERENCE amp SEMINAR 2013

Bart KresaMaster Projection DesignerBARTKRESA design Inc

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Bishwadeep ChatterjeeSound RecordistOrbis The Studio

DAY2 Friday1400-1530NUANCES OF STUDIO RECORDING MIXING amp SOUND DESIGN FOR FILM amp TELEVISION

Conference AV partner Supported by Session Sponsor

PALM CONFERENCE amp SEMINAR 2013

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

The 4th dimension of system Integration is now added to Sound Light Music Production to complete the technology square

bull Line Arrays

bull Loudspeaker Systems

bull Live Mixing Consoles

bull On-Air Consoles

bull Music Recording Consoles

bull Lasers amp Lights

bull Amplifiers

bull PA Systems

bull Microphonesbull Wireless Systemsbull AudioVisual Systemsbull Studio Monitorsbull Hardwarebull Music Recording Softwarebull Test and Measurement

Gearbull Signal Processorsbull Switchers

bull DJ Systemsbull Headphonesbull DJ Boxesbull Digital projection Systembull Video wallsbull Video Monitorsbull Digital Signagebull Multi Projector Displaysbull and many morehellip

PRODUCTSSHOWCASED

PALM Expo is a 13 year old show which continues to stay true to its mottoldquoPUTTING TECHNOLOGY IN PLACE MOTIVATING THE MARKETrdquo

Organiser

2012 VISITOR STATISTICS

Co-located

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

RETAIL SPACES

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

AUDITORIUMS

Co-located

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

ENTERTAINMENT SPACES

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

HOTELS

Organiser

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

STADIUMS

3RD PALM SOUND amp

LIGHT AWARDS

Best Sound Rental Company SoundcomBest Lighting Rental Company SS LightingBest Staging Company Men At Work StagecraftsBest Video Rental Company Video DesignBest Audio Systems Engineer Sunil KaranjikarBest Audio FOH Engineer Pramod ChandorkarBest Lighting Designer Atul SonpalBest SetScenic DesignerVarsha JainBest Audio Monitor Engineer Fali Damania Best Event Management Group Percept Live

PALM

FEATU

RES

IRA in its 7th Glorious Year felicitates the best in the Indian Music Industry with 19 Nomination Categories

Organiser

PALM

FEATU

RES

Conference AV partner

PALM CONFERENCE amp SEMINAR 2013

HIGHLIGHT SPEAKER

Toby Alington Chief Audio EngineerRichmond Studios

Session Sponsored by

DAY 1 Thursday Multi Artist Recording for Broadcast EventsDAY 2 Friday Animation Dubbing amp Sound DesignDAY 3 Saturday Music Post Production Stages for Live Concerts

Supported by

PALM

FEATU

RES

PALM CONFERENCE amp SEMINAR 2013

Bart KresaMaster Projection DesignerBARTKRESA design Inc

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Bishwadeep ChatterjeeSound RecordistOrbis The Studio

DAY2 Friday1400-1530NUANCES OF STUDIO RECORDING MIXING amp SOUND DESIGN FOR FILM amp TELEVISION

Conference AV partner Supported by Session Sponsor

PALM CONFERENCE amp SEMINAR 2013

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

Organiser

2012 VISITOR STATISTICS

Co-located

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

RETAIL SPACES

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

AUDITORIUMS

Co-located

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

ENTERTAINMENT SPACES

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

HOTELS

Organiser

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

STADIUMS

3RD PALM SOUND amp

LIGHT AWARDS

Best Sound Rental Company SoundcomBest Lighting Rental Company SS LightingBest Staging Company Men At Work StagecraftsBest Video Rental Company Video DesignBest Audio Systems Engineer Sunil KaranjikarBest Audio FOH Engineer Pramod ChandorkarBest Lighting Designer Atul SonpalBest SetScenic DesignerVarsha JainBest Audio Monitor Engineer Fali Damania Best Event Management Group Percept Live

PALM

FEATU

RES

IRA in its 7th Glorious Year felicitates the best in the Indian Music Industry with 19 Nomination Categories

Organiser

PALM

FEATU

RES

Conference AV partner

PALM CONFERENCE amp SEMINAR 2013

HIGHLIGHT SPEAKER

Toby Alington Chief Audio EngineerRichmond Studios

Session Sponsored by

DAY 1 Thursday Multi Artist Recording for Broadcast EventsDAY 2 Friday Animation Dubbing amp Sound DesignDAY 3 Saturday Music Post Production Stages for Live Concerts

Supported by

PALM

FEATU

RES

PALM CONFERENCE amp SEMINAR 2013

Bart KresaMaster Projection DesignerBARTKRESA design Inc

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Bishwadeep ChatterjeeSound RecordistOrbis The Studio

DAY2 Friday1400-1530NUANCES OF STUDIO RECORDING MIXING amp SOUND DESIGN FOR FILM amp TELEVISION

Conference AV partner Supported by Session Sponsor

PALM CONFERENCE amp SEMINAR 2013

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

Co-located

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

RETAIL SPACES

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

AUDITORIUMS

Co-located

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

ENTERTAINMENT SPACES

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

HOTELS

Organiser

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

STADIUMS

3RD PALM SOUND amp

LIGHT AWARDS

Best Sound Rental Company SoundcomBest Lighting Rental Company SS LightingBest Staging Company Men At Work StagecraftsBest Video Rental Company Video DesignBest Audio Systems Engineer Sunil KaranjikarBest Audio FOH Engineer Pramod ChandorkarBest Lighting Designer Atul SonpalBest SetScenic DesignerVarsha JainBest Audio Monitor Engineer Fali Damania Best Event Management Group Percept Live

PALM

FEATU

RES

IRA in its 7th Glorious Year felicitates the best in the Indian Music Industry with 19 Nomination Categories

Organiser

PALM

FEATU

RES

Conference AV partner

PALM CONFERENCE amp SEMINAR 2013

HIGHLIGHT SPEAKER

Toby Alington Chief Audio EngineerRichmond Studios

Session Sponsored by

DAY 1 Thursday Multi Artist Recording for Broadcast EventsDAY 2 Friday Animation Dubbing amp Sound DesignDAY 3 Saturday Music Post Production Stages for Live Concerts

Supported by

PALM

FEATU

RES

PALM CONFERENCE amp SEMINAR 2013

Bart KresaMaster Projection DesignerBARTKRESA design Inc

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Bishwadeep ChatterjeeSound RecordistOrbis The Studio

DAY2 Friday1400-1530NUANCES OF STUDIO RECORDING MIXING amp SOUND DESIGN FOR FILM amp TELEVISION

Conference AV partner Supported by Session Sponsor

PALM CONFERENCE amp SEMINAR 2013

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

AUDITORIUMS

Co-located

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

ENTERTAINMENT SPACES

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

HOTELS

Organiser

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

STADIUMS

3RD PALM SOUND amp

LIGHT AWARDS

Best Sound Rental Company SoundcomBest Lighting Rental Company SS LightingBest Staging Company Men At Work StagecraftsBest Video Rental Company Video DesignBest Audio Systems Engineer Sunil KaranjikarBest Audio FOH Engineer Pramod ChandorkarBest Lighting Designer Atul SonpalBest SetScenic DesignerVarsha JainBest Audio Monitor Engineer Fali Damania Best Event Management Group Percept Live

PALM

FEATU

RES

IRA in its 7th Glorious Year felicitates the best in the Indian Music Industry with 19 Nomination Categories

Organiser

PALM

FEATU

RES

Conference AV partner

PALM CONFERENCE amp SEMINAR 2013

HIGHLIGHT SPEAKER

Toby Alington Chief Audio EngineerRichmond Studios

Session Sponsored by

DAY 1 Thursday Multi Artist Recording for Broadcast EventsDAY 2 Friday Animation Dubbing amp Sound DesignDAY 3 Saturday Music Post Production Stages for Live Concerts

Supported by

PALM

FEATU

RES

PALM CONFERENCE amp SEMINAR 2013

Bart KresaMaster Projection DesignerBARTKRESA design Inc

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Bishwadeep ChatterjeeSound RecordistOrbis The Studio

DAY2 Friday1400-1530NUANCES OF STUDIO RECORDING MIXING amp SOUND DESIGN FOR FILM amp TELEVISION

Conference AV partner Supported by Session Sponsor

PALM CONFERENCE amp SEMINAR 2013

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

Co-located

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

ENTERTAINMENT SPACES

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

HOTELS

Organiser

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

STADIUMS

3RD PALM SOUND amp

LIGHT AWARDS

Best Sound Rental Company SoundcomBest Lighting Rental Company SS LightingBest Staging Company Men At Work StagecraftsBest Video Rental Company Video DesignBest Audio Systems Engineer Sunil KaranjikarBest Audio FOH Engineer Pramod ChandorkarBest Lighting Designer Atul SonpalBest SetScenic DesignerVarsha JainBest Audio Monitor Engineer Fali Damania Best Event Management Group Percept Live

PALM

FEATU

RES

IRA in its 7th Glorious Year felicitates the best in the Indian Music Industry with 19 Nomination Categories

Organiser

PALM

FEATU

RES

Conference AV partner

PALM CONFERENCE amp SEMINAR 2013

HIGHLIGHT SPEAKER

Toby Alington Chief Audio EngineerRichmond Studios

Session Sponsored by

DAY 1 Thursday Multi Artist Recording for Broadcast EventsDAY 2 Friday Animation Dubbing amp Sound DesignDAY 3 Saturday Music Post Production Stages for Live Concerts

Supported by

PALM

FEATU

RES

PALM CONFERENCE amp SEMINAR 2013

Bart KresaMaster Projection DesignerBARTKRESA design Inc

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Bishwadeep ChatterjeeSound RecordistOrbis The Studio

DAY2 Friday1400-1530NUANCES OF STUDIO RECORDING MIXING amp SOUND DESIGN FOR FILM amp TELEVISION

Conference AV partner Supported by Session Sponsor

PALM CONFERENCE amp SEMINAR 2013

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

HOTELS

Organiser

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

STADIUMS

3RD PALM SOUND amp

LIGHT AWARDS

Best Sound Rental Company SoundcomBest Lighting Rental Company SS LightingBest Staging Company Men At Work StagecraftsBest Video Rental Company Video DesignBest Audio Systems Engineer Sunil KaranjikarBest Audio FOH Engineer Pramod ChandorkarBest Lighting Designer Atul SonpalBest SetScenic DesignerVarsha JainBest Audio Monitor Engineer Fali Damania Best Event Management Group Percept Live

PALM

FEATU

RES

IRA in its 7th Glorious Year felicitates the best in the Indian Music Industry with 19 Nomination Categories

Organiser

PALM

FEATU

RES

Conference AV partner

PALM CONFERENCE amp SEMINAR 2013

HIGHLIGHT SPEAKER

Toby Alington Chief Audio EngineerRichmond Studios

Session Sponsored by

DAY 1 Thursday Multi Artist Recording for Broadcast EventsDAY 2 Friday Animation Dubbing amp Sound DesignDAY 3 Saturday Music Post Production Stages for Live Concerts

Supported by

PALM

FEATU

RES

PALM CONFERENCE amp SEMINAR 2013

Bart KresaMaster Projection DesignerBARTKRESA design Inc

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Bishwadeep ChatterjeeSound RecordistOrbis The Studio

DAY2 Friday1400-1530NUANCES OF STUDIO RECORDING MIXING amp SOUND DESIGN FOR FILM amp TELEVISION

Conference AV partner Supported by Session Sponsor

PALM CONFERENCE amp SEMINAR 2013

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

Organiser

PRO AV segment of PALM attracts system integrators who are involved in the designing implementation and execution of the projects like

STADIUMS

3RD PALM SOUND amp

LIGHT AWARDS

Best Sound Rental Company SoundcomBest Lighting Rental Company SS LightingBest Staging Company Men At Work StagecraftsBest Video Rental Company Video DesignBest Audio Systems Engineer Sunil KaranjikarBest Audio FOH Engineer Pramod ChandorkarBest Lighting Designer Atul SonpalBest SetScenic DesignerVarsha JainBest Audio Monitor Engineer Fali Damania Best Event Management Group Percept Live

PALM

FEATU

RES

IRA in its 7th Glorious Year felicitates the best in the Indian Music Industry with 19 Nomination Categories

Organiser

PALM

FEATU

RES

Conference AV partner

PALM CONFERENCE amp SEMINAR 2013

HIGHLIGHT SPEAKER

Toby Alington Chief Audio EngineerRichmond Studios

Session Sponsored by

DAY 1 Thursday Multi Artist Recording for Broadcast EventsDAY 2 Friday Animation Dubbing amp Sound DesignDAY 3 Saturday Music Post Production Stages for Live Concerts

Supported by

PALM

FEATU

RES

PALM CONFERENCE amp SEMINAR 2013

Bart KresaMaster Projection DesignerBARTKRESA design Inc

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Bishwadeep ChatterjeeSound RecordistOrbis The Studio

DAY2 Friday1400-1530NUANCES OF STUDIO RECORDING MIXING amp SOUND DESIGN FOR FILM amp TELEVISION

Conference AV partner Supported by Session Sponsor

PALM CONFERENCE amp SEMINAR 2013

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

3RD PALM SOUND amp

LIGHT AWARDS

Best Sound Rental Company SoundcomBest Lighting Rental Company SS LightingBest Staging Company Men At Work StagecraftsBest Video Rental Company Video DesignBest Audio Systems Engineer Sunil KaranjikarBest Audio FOH Engineer Pramod ChandorkarBest Lighting Designer Atul SonpalBest SetScenic DesignerVarsha JainBest Audio Monitor Engineer Fali Damania Best Event Management Group Percept Live

PALM

FEATU

RES

IRA in its 7th Glorious Year felicitates the best in the Indian Music Industry with 19 Nomination Categories

Organiser

PALM

FEATU

RES

Conference AV partner

PALM CONFERENCE amp SEMINAR 2013

HIGHLIGHT SPEAKER

Toby Alington Chief Audio EngineerRichmond Studios

Session Sponsored by

DAY 1 Thursday Multi Artist Recording for Broadcast EventsDAY 2 Friday Animation Dubbing amp Sound DesignDAY 3 Saturday Music Post Production Stages for Live Concerts

Supported by

PALM

FEATU

RES

PALM CONFERENCE amp SEMINAR 2013

Bart KresaMaster Projection DesignerBARTKRESA design Inc

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Bishwadeep ChatterjeeSound RecordistOrbis The Studio

DAY2 Friday1400-1530NUANCES OF STUDIO RECORDING MIXING amp SOUND DESIGN FOR FILM amp TELEVISION

Conference AV partner Supported by Session Sponsor

PALM CONFERENCE amp SEMINAR 2013

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

IRA in its 7th Glorious Year felicitates the best in the Indian Music Industry with 19 Nomination Categories

Organiser

PALM

FEATU

RES

Conference AV partner

PALM CONFERENCE amp SEMINAR 2013

HIGHLIGHT SPEAKER

Toby Alington Chief Audio EngineerRichmond Studios

Session Sponsored by

DAY 1 Thursday Multi Artist Recording for Broadcast EventsDAY 2 Friday Animation Dubbing amp Sound DesignDAY 3 Saturday Music Post Production Stages for Live Concerts

Supported by

PALM

FEATU

RES

PALM CONFERENCE amp SEMINAR 2013

Bart KresaMaster Projection DesignerBARTKRESA design Inc

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Bishwadeep ChatterjeeSound RecordistOrbis The Studio

DAY2 Friday1400-1530NUANCES OF STUDIO RECORDING MIXING amp SOUND DESIGN FOR FILM amp TELEVISION

Conference AV partner Supported by Session Sponsor

PALM CONFERENCE amp SEMINAR 2013

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PALM

FEATU

RES

Conference AV partner

PALM CONFERENCE amp SEMINAR 2013

HIGHLIGHT SPEAKER

Toby Alington Chief Audio EngineerRichmond Studios

Session Sponsored by

DAY 1 Thursday Multi Artist Recording for Broadcast EventsDAY 2 Friday Animation Dubbing amp Sound DesignDAY 3 Saturday Music Post Production Stages for Live Concerts

Supported by

PALM

FEATU

RES

PALM CONFERENCE amp SEMINAR 2013

Bart KresaMaster Projection DesignerBARTKRESA design Inc

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Bishwadeep ChatterjeeSound RecordistOrbis The Studio

DAY2 Friday1400-1530NUANCES OF STUDIO RECORDING MIXING amp SOUND DESIGN FOR FILM amp TELEVISION

Conference AV partner Supported by Session Sponsor

PALM CONFERENCE amp SEMINAR 2013

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PALM

FEATU

RES

PALM CONFERENCE amp SEMINAR 2013

Bart KresaMaster Projection DesignerBARTKRESA design Inc

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Bishwadeep ChatterjeeSound RecordistOrbis The Studio

DAY2 Friday1400-1530NUANCES OF STUDIO RECORDING MIXING amp SOUND DESIGN FOR FILM amp TELEVISION

Conference AV partner Supported by Session Sponsor

PALM CONFERENCE amp SEMINAR 2013

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PALM

FEATU

RES

Bishwadeep ChatterjeeSound RecordistOrbis The Studio

DAY2 Friday1400-1530NUANCES OF STUDIO RECORDING MIXING amp SOUND DESIGN FOR FILM amp TELEVISION

Conference AV partner Supported by Session Sponsor

PALM CONFERENCE amp SEMINAR 2013

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PALM

FEATU

RES

Fredrik SvahnbergMarketing DirectorDataton

THE IMMINENT MERGING OF LIGHTING WITH DISPLAY amp VIDEO TECHNOLOGY hellip NOW amp THE WAY FORWARD

DAY 1 Thursday 1400-1530

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PALM

FEATU

RES

Sunil KaranjikarChief EngineerHARMAN

DAY1 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PALM

FEATU

RES

Warren DrsquosouzaDirectorSoundcom

DAY1 Thursday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING amp SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS amp EVENTS

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PALM

FEATU

RES

Ranjit SinghSenior ConsultantTrainerRST Technology Holdings Pte Ltd

DAY 2 Friday1130 -1300SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES amp INSTITUTESDAY 3 Saturday1130 -1300SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION

PALM CONFERENCE amp SEMINAR 2013

Conference AV partner Supported by Session Sponsor

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PALM

FEATU

RES

Witness the Extravaganza of Sound Light amp Music at the HARMAN PALM Live Arena

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

Recognizing amp Pushing Future Stars In The Right Direction For 3 Years NowFrom 141 DJs 20 DJs were selected to enter the Elimination Round

Workshop Introduction To Digital DJing amp The Future

Conducted By

Reji Ravindran(Director - PALM DJ Championship)

Tanseer Jabbar(Product Specialist at The Inventory)

Grizzly Adams(DJTurntablistProduct Specialist - NI - Germany)

WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)2nd Runner up- Hitesh Khuman

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PALM Open Air Line Array DemoLine arrays from twelve top-notch brands will be on active display and demonstration

AERONS EXIM INDIA AUDIO WIZARD HARNESS OVERSEAS LLOYD LEE ampCO NARAIN PRO AUDIO LIGHTING POPE PROFESSIONAL SOUND LAND SOUNDWORKS SUN INFONET TW AUDIO VMT XION SOLUTIONS

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

JBL VTX V25 Line ArraySoundcraft Si Performer

Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers

Behringer X32 Digital Mixer Genelec M Series Monitors

Sennheiser Digital 9000 SeriesSmithson Martin Emulator

Shure ULXD Digital Wireless System Antelope Audio Orion 32

Sonodyne SRP 500 MonitorsRobe Robin MiniMe

Audio Technica AT5040Stonewater DX1000

DPA dfacto II Vocal Mic DTS Raptor

Tascam US 366 Audio Interface Avid Pro Tools 11

Narain DJMEDIA 7000 Dynaudio DBM50 Monitors

The Innovation

Spotlight will feature 20

of the most innovatively

prudent products from segments like

live production studio amp music

production lighting Pro AV

amp integration systems

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PALM Live Rigging amp Trussing Experience the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging amp Trussing ndash through live demonstrations conducted amp delivered by highly respected professionals from ProLyte - the worldrsquos leading brand in trussing and rigging equipment The feature will take place on the exhibit floor and will be available to attendees throughout the show

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

INTEGRATION FOR ENTERTAINMENT DEMO

Designed by Modern Stage Service and Hi Tech Audio Systems the feature will showcase a unique mapping done by Bart Kresa

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PIANO FLOOR

Co-located Organiser

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PARTNERS

Co-locatedOrganiser

HARMAN PALM Live Arena

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PARTNERS

Co-locatedOrganiser

Lanyard Sponsor

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PARTNERS

Co-locatedOrganiser

Conference Session Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Grand Prizes Sponsor

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PARTNERS

Co-locatedOrganiser

PALM DJ Champion Headphone Sponsor

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PARTNERS

Co-locatedOrganiser

Security amp Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

SUPPORTING ASSOCIATIONS

Co-locatedOrganiser

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

INTERNATIONAL MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

MEDIA PARTNERS

Co-locatedOrganiser

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

MEDIA PARTNERS

Co-locatedOrganiser

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

MARKETING amp MEDIA PLAN OF 2013

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

MAGAZINE NAMEISSUE MONTH

AD SIZE PAID BARTER

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 FP BARTER

Septrsquo12-Octrsquo12 Half Page Rs 82 815-

Novrsquo12-Decrsquo12 Half Page BARTER

Septrsquo12-Octrsquo12 FP Editorial Rs 97114-

Septrsquo12-Octrsquo12 Half Page Rs 53691-

Septrsquo12-Octrsquo12 FP Editorial BARTER

Novrsquo12-Decrsquo12 HP Editorial BARTER

Octrsquo12-Novrsquo12 FP Pre Event BARTER

Octrsquo12-Novrsquo12 frac12 Jr Editorial Rs 82500-

Octrsquo12-Novrsquo12 Half Page BARTER

Febrsquo13-Marrsquo13 Half Page BARTER

Novrsquo12-Decrsquo12 Strip Ads FP BARTER

EXHIBITOR PROMOTION PRINT MEDIA

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

ETA-Nov-Dec ETA-Sept-Oct

MONDO-Sept-Oct

FOH- Oct-Nov

PAA-Nov-Dec

SIA- Oct-Nov

EXHIBITOR PROMOTION PRINT MEDIA

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

EXHIBITOR PROMOTION ONLINE MARKETING

TRADEINDIACOM

SYSTEM INTEGRATION ASIA

ENTERTAINMENT TECHNOLOGY

MUSIC TRADE BIZTRADESHOWSCOM

RADIO ampMUSICCOM

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

VISITOR PROMOTION MEDIA PLAN

Teasers

Exhibitor Invites

OutdoorPromoti

on

Tele Marke

ting

Email Marketing

Social Media

Marketing

Electronic

Media

Google Ads

SMS Marketing

Magazine Ads

Press Releases

News Paper Ads

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

VISITOR PROMOTION PRINT MEDIA

Months

Screen World SCORE What Hifi Sound Box

Feb FP amp 2 strip Ads FPLogo amp Banner Full page Full page

March FP amp 2 Strip Ads FP Emailer PALM Leaflet Emailer Full Page Full page

April Full Page Editorial Pre show Article

FP Pre Event Rep PALM Leaflet

Pre Event Editorial 2 Full page

May Emailer 2 Full pagePre Event Article

June Post event Rep Post event Rep Post event Rep

Mag

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

VISITOR PROMOTION PRINT MEDIA

IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb

What Hifi Screen worldmdashMarchSound Box SCORE Pro SoundmdashMarch

Screen World- March

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

Months

Indian televisioncom

Tradeindiacom

Biztradeshowscom

Trade4indiacom

Feb 2Banners on Home Page 1 Mailer

Banner on radio amp Music com

Banner in Exim News Letter

Event Page web BannersLogoEmailer

1 Emailer on Pro AV

March MailerNewsletter

1 Mailer News letter

Banner on Home Page-28th

EmailerHighlighted Listing

8 Emailer

April 2 Mailers News letter

1 Mailer Banner-28th Emailer 11 Emailer

May 2 Mailers Pre event Report

2 Mailer Pre Event Report

Emailer 10 Emailer

1takemediacom

Online Portal

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

VISITOR PROMOTION ONLINE MEDIA

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

VISITOR PROMOTION ONLINE MEDIA

wwwhifivisioncom

wwwindiantelevisioncom

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

VISITOR PROMOTION ONLINE MEDIA

www1takemediacom

wwwtrade4indiacom

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

VISITOR PROMOTION ONLINE MEDIA

wwwtradeindiacom

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

VISITOR PROMOTION NEWSPAPER ADS

bull Assam Tribune (Guwahati)bull The Samaja (CuttakBhubaneshwar)bull Tribune (through out Punjab)bull Hindustan Times (Delhi)bull Mumbai Mirror (TOI)bull Pune Mirror (TOI)bull Indian Express (Chennai coimbatore Bang KochiHyd)bull OrsquoHerald (Goa)bull Gujarat Samachar (Vadodara Suraj Rajkot)bull Lokmat (NagpurKolhapurNasik jalgaon)

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

VISITOR PROMOTION Television Advertisements in

ET NOW

23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May

Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu

National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

ONLINE PUBLICITY RELEASES

Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE

bull Email on Website Launchbull Emails featuring Show Highlightsbull PRO AVbull Press releases on New Product Launchesbull Press releases on show features like

PALM AwardsIRA AwardsConference amp seminar sessions to Associations data like WIMPSEA amp AES Exhibitor

amp Visitor dataPALM HARMAN Live arenaDJ CompetitionIntegration for Entertainment DemoPALM Live Rigging StudioOutdoor Line Array Demo Innovation Spotlight

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PALM DATABASE

DATA COMPILED YEAR COUNT

PALM Pre-registered 2012 data 2012 3678

PALM Pre-registered 2011 data 2011 2486

PALM Pre-registerd 2013 Visitors 2013 2172PALM 2012 visitors 2012 7058

Company data of New Clients 246

Pubs amp Discorsquos 2011 24

Live Sound amp Rental(Sound EngRecDJ) 2010-2011 4968

Studio Owners amp Employees 2010-2011 221

Lighting Rental 2010-2011 413

Mega India(Client Data) 2013 1167

Aerons (Client Data) 2012 89

Sonotone (Client Data) 2012 461

Biz Trade Show PALM Pre-registerd 2013 2013 116

Trade4india PALM Pre-registerd 2013 2013 67

Trade indiacom PALM Pre-registerd 2013 2013 23

Top IT Co 2012 1232

Event Organisers 2010 374

Event Organisers (Screen World ) 2013 116

Projection Digital Screen 2013 15

Light amp SoundDiscolight 2013 13

DiscolightMoonlight amp Sound Eff 2013 6

Entertainers amp Stage Shows 2013 88

Motion Picture Production Houses (Producers) 2013 53

Production amp Post Production House 2013 121

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PALM DATABASE

Digital Intermediate amp Animatio 2013 19Tele Cine Service 2013 12ProfAudioVideoEquip Mfg amp Dealrers 2013 259DigitalAudioRecordubing sut 2013 39Laboratories 2013 10Preview Theatres 2013 19Sound Transfer Rooms 2013 11Editing Rooms 2013 21Cine Equipamp Generator Hirers 2013 113Tele-Prompter amp Sync Sound 2013 5Digital amp Steadicam Camera 2013 10Amusement park 2013 15Intergrate Database 2013 111DJs Data 2013 3066Djs Institutes 2013 31

House of Worships(MumbaiDelhiBangaloreChennai) In Process 250PALM Inetrnational(Visiting cards) 2012 85PALM China(Visiting Cards) 2012 31Mfg Dealers(Studio Systems Magazine data) 2012 184PRO-AV data 2013 2003PRO AV International Data 2013 139Visiting Cards- BES amp IAAPI- 2013 2013 117Yamaha Dealers 2013 275International Magazines Data 2012 135

Magazines Data(LampSIAV MaxMMRSystems Integration- AsiaEntertainment Technology )AsiaExperimentalMarketingMondo DRDJ MAGcomProAudioAsia 2012 310PALM Related Exhibitions-India LED Expo 2013 229PALM Related Exhibitions-Intl ( NAMM-12) 2012 610PALM Related Exhibitions-Intl (PLASA-12) 2012 300

PALM Related Exhibitions-Intl (ProLightampSound) 2012 710PALM Related Exhibitions-Intl (LDI-USA) 2012 280PALM DJ Champion 2013 141Total Count 34747

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

MUSICIAN DATABASE

DATA COMPILED YEAR COUNT

Cine Musician Association 2013 644

Cine Musical Instrument Association (CMIA) 2013 258

Tokyo Musical Instruments Association 2012 39

Music Instruments Germany(Asso) 2012 49

Music Companies 2006 33

Musical Instrument Mfg Suppliers Ret 2013 117

Musical Instrument Dealers 2013 59

Musicians 2006 2285

Music Teachers 2006 183

Musician Expo 2012 Visitors 2012 7224

Pre Registered Visitors 2012 2012 874

Pre Registered Visitors 2013 2013 249

Musician Expo 2011 visitors 2135

Musician Related Exhibitions-Intl (Musikmesse) 2013 1388

Musician Related Exhibitions-Intl (Music China) 2012 1922

Biz Trade Show Musician Pre-registerd 2013 2013 17

Trade indiacom Musician Pre-registerd 2013 2013 3

Total Count 17479

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

EXHIBITIONS NEW CLIENTS

Pro Light amp Sound - Shanghai TW Audio Golden Sea (PALM)

GermanyChina

PLASA- London Adam Hall UK

BES Expo Interacted with PRO AV clients

IAAPI VP Promotion

Musikmesse -Frankfurt PALM amp Music Expo 2014 Promotion

Out of 27 New Clients 3 are sourced from visiting Industry exhibitions

PROMOTION THROUGH OTHER INDUSTRY EXPOrsquos

OTHER NEW

CLIENTS THROUG

H PARTICIPATING IN

OTHER EXHIBITI

ONS

1 TW Audio2 Golden Sea3 Adam Hall

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

VISITOR PROMOTION OUTDOOR

1 Andheri Link Road-40x402 Andheri- On Jog Flyover(40x20)3 Byculla (30x30)4 Chembur RCF-Near Priyadarshini (100x15)5 Dadar Tilak Bridge (20x30)6 Jogeshwari Vikhroli Link Road Down Powai (40x20)7 Juhu (20x20)

HOARDINGS (10 days)

BUS BACKS (15 days)

bull MUMBAI CENTRALFort Lamington rd Ballard Pier Mazgaon Tardeo Nehru center Byculla bull WORLICovering Worli Worli Naka Prabhadevi Lower Parelbull BANDRA Bandra internals Khar reclamation Mount Mary Linking Rd CBD Belapurbull OSHIWARACovering Andheri (W) Lokhandwala Juhu Versova4amp7 bunglows Mantralaya bull GOREGAONPlying Thru Link Rd via Ggaon Andheri Scruz VParle to Mantralaya Hutatma Chowkbull POISARCovering Kandivili Malad Borivili till Andheri Juhubull MAGATHANEMostly covering the North Mumbai areas Kandivili Borivili Dahisar Mira Rd Bhayander (eastern belt)bull MAJASMostly covering the Andheri east area plying thru Chakala Mahakali caves Powai Chandivili SEEPZbull GHATKOPARAreas covered is Vashi Vikhroli Town Andheri east Nerul Bandrabull MULUNDCovering Mulund Bandra Thane SEEPZ Andheri east Bhandup

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

NEW INITIATIVES GOOGLE ADS

(28 Augrsquo12 - 28th Febrsquo2013)

Total Amount Spend 91500-

Conversion 286876- (NeptuneBarnes and Mullins Ltd(M)- UK Evergreen Enterprises)

Noof Clicks 4713

Registration(Conversion) amp Contact us page visitors

115

CONVERSION REPORT IN TERMS OF NEW CLIENTS ON BOARD

Out of 27 New Clients in PALM Expo 2013 3 are sourced from Google ads

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

NEW INITIATIVES GOOGLE ADS

GOOGLE REPORT

MONTH WISE CLICKS

In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

ACCOUNT REPORT

Account report (28-Aug-2012-28-Feb-2013)

Month Clicks Avg CPC Cost

2882012 52 3633 188914

192012 314 4815 1512024

1102012 975 198 1930358

1112012 1115 1352 1506942

1122012 1071 897 961188

112013 823 2124 1747877

122013 357 5274 1882884

Total 4707 2067 9730187

The Actual amount spend is 91500- and not 9730187 due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs5000 from Google as a Welcome Promotional amount

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

ANALYSIS

Search Network Clicks Avg CPC Cost

Total - search 907 954 865053

Total - Display Network 164 586 96135

Total 1071 897 961188

In the month of November we have experimented with one word keyword to track audience performance hat has gained more number of clicks However the clicks were not were not so very genuine so we have acted upon it and uploaded them again in ad words in the month of December

In December we make the ads run on Display Network to check the effect of wwwpalmexpoin on other website (The Google Display Network lets you place ads on a variety of news sites blogs and other niche sites across the internet to reach more potential customers)

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

ANALYSIS

In the mid of January we removed the non performing cross keywordsWe have also received the amount for the clicks received due to invalid activity that credited in the month of February 2013

Invalid Activity Invalid activity includes clicks and impressions performed by automated tools as well as accidental clicks ndash for instance if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally

February2013 The campaign has shown difference in performance due to high competition for keywords we raised the keyword bidding that has an impact on average CPC as well clickAlso competition was high that lead to higher bidding has resulted in more Average CPC and lesser but related clicks

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg positionFrance 22 4256 93625 19

Vietnam 27 2972 80233 158

Hong Kong 35 1636 57256 12

Malaysia 35 24 83986 124

Taiwan 41 158 64791 121

Japan 50 1493 7467 201South Korea 63 1815 114368 12

Indonesia 69 3168 218610 159

Germany 218 2293 499843 27

United Kingdom 218 2551 556211 35

Italy 433 1086 470400 17

United States 1360 3127 4252610 289

India 2142 1481 3172961 195

Total 4713 2067 9739564 259

August-February

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

COUNTRY WISE CLICKS

CountryTerritory Clicks Avg CPC Cost Avg position

Taiwan 35 2011 70387 1

Germany 170 416 707180 19

Hong Kong 17 2375 40379 11

India 2154 1232 2654089 11

Italy 309 2473 764213 12

Japan 9 2736 24623 16

South Korea 70 234 163782 11

United Kingdom 177 4917 870361 21

United States 412 5267 2169974 29

Total 3353 2226 7464988 19

February to 26th May

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

COUNTRY WISE CLICKS

Fran

ce

Vietn

am

Hong

Kong

Malay

sia

Taiw

an

Japa

n

Sout

h Kor

ea

Indo

nesia

Germ

any

Unite

d Kin

gdom Ita

ly

Unite

d St

ates

Indi

a22 27 35 35 41

50 63 69 218

218

433

1360

2142

Country wise Clicks for Palmexpoin

Clicks

August-February

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

COUNTRY WISE CLICKS

February to 26th May

35

170

17

2154

309

970

177

412

Country wise Clicks for Palmexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

26 Aug-15 Feb

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

COUNTRY WISE CONVERSION THE REGISTRATIONS RECEIVED ON OUR WEBSITE

Indi

a

Unite

d St

ates

Germ

any

Italy

Unspe

cified

Cou

ntry

Alban

ia

Austra

lia

Austri

a

Armen

ia

Belgi

umBra

zil

Canad

a0

20

40

60

80

100

120

16 Feb - 26 May

Series1

114

3

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

FREE CLICKS

If searches happen on Keywords even after the daily budget is exhausted still Google give us a facility of free clicks and shows our Ads for which we are not billed

This click has a high level of intent for the searcher

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

BOUNCE RATE FROM SEPTEMBER TO JANUARY

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

Website Launch was done on 15th Feb

BOUNCE RATE FEBRUARY (WEEK WISE)

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

SNAPSHOTS OF DIFFERENT KEYWORDS

Trade Exhibition Searches in US

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

Live Sound in US

Live Sound in UK

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

Install Sound

Integrate Expo

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

Trade Shows Searches in TAIWAN

Trade Shows Searches in JAPAN

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

TRADE EXHIBITIONS - Searches in GERMANY

PALME Show- searches in GERMANY

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

PALM Expo Searches in INDIA

Trade Shows Searches in KOREA

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

SALES ANALYSIS

OTHER NEW

CLIENTS THROUGH DIRECT

SALES

1 BOSE Corporation2 Guangzhou Sound Wave3 HARMAN international4 SHURE Asia5 Sound Works6 Supreme Electronics7 Chetan Cabletronics8 Beatbox entertainment9 DI Impex10 Bombay Electricals11 EPSON12 Light Tape India13 New Tech Video14 AVCS15 Aquastone16 Party Map17 Emission Electronics18 G Technology19 Young India Films20 Vello Light21 Reemal

No of Clients

in 2012-

95

Noof Clients

in 2013-

96

Drop outs-

28

New Clients-29

RETENTION

RATE- 70

4912bull TOTAL

SOLD AREA IN 2012

4713bull TOTAL

SOLD AREA IN 2013

12000 Sqmt

bull TOTAL FLOOR SPACE OF PALM 2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014

bull Association with International Trade Portals in EuropeAmericaAsiawwweuropebloombizcomwwwglobalsourcescomwwwec21comwwwmfgtradecomwwwitpcomwwwpwccomwwwalibabacombull Data mining of ManufacturersDistributors in Major Metros and House of WorshipsStadium ownersHotel ownersRetail ownersentertainment Spaces Institute OwnersArchitectsProject consultantsbull Industry meets Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM Inviting new 50-100 mfgDist and some of the existing exhibitorsbull SMS Marketing at appropriate intervals bull Comprehensive digital marketing through social mediabull Inviting people to join our linked in page by sending links via sms bull Research of Industry Associations in Indiabull Organising Press Conferencesbull Creating a Mobile App for PALM Magazine and generating a QR Code Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones Eg- Mega Stage(China)Stage directions Magazine FOHPLSN(Projection Lights amp Staging News Magazine )

wwwpalmexpoin wwwmusicexpoin

Mobile Ap of PLSN on Google playcom

THANK YOU

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THANK YOU

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