MAKING AN IMPACTPAUL ALEX GRAY

CMO | COMMUNITY DIRECTOR | CO-FOUNDER

BUBBLE GUM INTERACTIVE

www.littlespaceheroes.com

5 TIPS

(After lunch, brevity is important)

1. GET YOUR MESSAGE RIGHTYour app either:

• Saves Money

• Saves Time (or Passes Time)

• Reduces Stress

Always frame your messaging around the outcomes you deliver to your customer

“So What?” test

2. CONTENT IS KINGWant pre-launch buzz? Make something worthwhile for your audience

Compelling content, clearly articulated in correct manner and tone

Content isn’t just boring descriptions. Use images, video, audio

Content doesn’t just exist on YOUR site

And it’s not just your content that’s interesting

3. USE ALL RELEVANT CHANNELSThe more places your message is, the more likely it is to be seen

Caveat – useful, relevant places!

Secure social channels – but make sure you place correct messages and remain consistent

Remember – it’s a conversation, not a mouthpiece

4. SEO SMARTS

Maybe, just, ya know, create content that’s actually useful, well-written and serves the your audience

Best practices in design and content

• Simple, logical site architecture• Succinct, relevant content – but don’t go keyword crazy• Follow W3C guidelines as much as you can

Don’t chase backlinks – try to establish conversations with others

5. BLOGGERS & MEDIA

Key word “Conversations”

Show respect – know who they are, what they’re interested in, how they like to be reached

Personalise your messaging

Be prepared for 10 knockbacks for every response – more to begin with

Amplify coverage – via your other channels

CONTEXT

In 2011/12 we spent several thousand hours:

• Crafting content (text, audio, video) for three websites, six social channels and an entire game

• Sending personalised messages to over 350 bloggers, having over 100 conversations and got about 30 reviews

• Trying to start conversations with over 250 journalists, reporters and news outlets – now have about 50 ‘strong’ contacts

= Tens of thousands of kids in 80+ countries logging in daily

QUESTIONS