The Elements of SEO

The Timeline of Search Visitor enters search query

Google returns list of results

Visitor clicks on a result

The Timeline of Search

The Timeline of Search

The Timeline of Search

The Timeline of Search Visitor enters search query

Google returns list of results

Visitor clicks on a result

Before query

Manager optimizes web site

Keyword competition

analysis

Google indexes internet

Web visitor segmentation

& analysis

Low-Hanging Fruit

1. Pick the right Keywords

2. Inject into Page Title

3. Inject into Meta Description

4. Inject into Headings

5. Inject into Link Text

The Right Keywords

1. Think like your customer

2. Think about money words

3. Pick your battles

4. Prioritize and focus

5. Revisit over time

KW Discovery Tools

1. Craigslist

2. Keyword Spy

3. Google Adwords

4. Alexa

Analysis Tools

1. Google Analytics

2. SEO Centro

3. Web Confs

4. SEO Toolset

Academic Approach

1. Align with strategy

2. Study competitors

3. Identify the gap

4. 360º Approach

Questions? Contact Blake Newman (703) 999-1232 Blake (at) inQbation.com http://www.inQbation.com