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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Celebrate What Works. For more, see: http://peopleslab.mslgroup.com.
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People’s Insights: Volume 1, Issue 20
Celebrate What Works
crowdsourcing | storytelling | citizenship
The #Whatworks Project
Source: https://www.celebratewhatworks.com/
General Electric (GE), in association with Good Corps, launched the
What Works Project for non-profit organisations supporting job creation
in the US. Each week, $10,000 are raised for the non-profits.
Submit
Source: www.celebratewhatworks.com
Every week, participants are asked to upload images that illustrate their
responses to an innovation, technology or job-creation-themed question.
$1 is donated to the non-profit of the week for each submission.
Support
Source: http://blog.goodcorps.com/The-What-Works-Project
Every submission is aggregated on the project page, and participants
can vote for their favourite submission by pushing the heart
symbol on the image.
Win
Source: http://www.themadeinamericamovement.com
At the end of each week, five individuals whose submissions most
creatively illustrate a response to the weekly question will receive
a $500 cash reward for their participation.
Benefits for non-profits
Till mid-May, more than $113,500 had been raised through the project
and, as awareness about the project increases, participation will
increase. This will lead to more donations.
GE's Focus
Source: http://3blmedia.com/, http://www.genewscenter.com
GE's aim to strengthen the US’ global competitiveness by building a
more highly skilled workforce, lowering healthcare costs and supporting
the integration of the nation’s veterans into the workforce.
Spreading the word
Source: http://www.themadeinamericamovement.com/ , http://www.focushope.edu
Apart from the partner non-profit organisations, other networks such as
The Made in America Movement are also following and covering the
project very closely.
What Works on social media
Source: http://twitter.com; http://pinterest.com/generalelectric/the-whatworks-project/
The buzz about the project is being spread through Twitter (#whatworks)
as well as the Pinterest board. Submissions have been hosted on
Pinterest, which is the latest star on the social media firmament.
Impact
Source: https://www.celebratewhatworks.com/top-picks
It’s a high-impact project for GE. The corporation will witness positive
visibility as the project helps identify the goods that work in the US and
then trains the unemployed to manufacture those goods in the country.
More People’s Insights Weekly reports
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
CrowdsourcingMahindra Spark the Rise
Storytelling:@MarsCuriosity
Citizenship#Kony2012
Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights
Network
50+ MSLGROUP planners
share and discuss inspiring
projects on corporate
citizenship, crowdsourcing and
storytelling.
People’s Insights
weekly blog
We deep dive into
conversations around one
project -- on the MSLGROUP
Insights Network itself but also
on the broader social web -- to
distill insights and foresights.
People’s Insights
Quarterly magazine
Every quarter, we will compile
the best insights from the
network and the blog in the
iPad-friendly magazine, as a
showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
