Presented by

VIVEK

Why Pepsi Enter into India*Pepsi reached to saturation level in US market.

* Huge Population

* Untapped customer

* Climate

* Consumption 3 bottle per capita

* Urbanization

ChallengesBefore came to in India

* Closed Economic

* Government intervention

* Political fear

* Foreign brand name could not be used

* Need joint venture

* Forced to close Coco-cola

ChallengesAfter came to in India

* Pepsi could not fulfill its promises. That’s why they face lots of criticism.

* Vegetable processing plant could not be completed & they faced 2.5 million loss.

* Pepsi could not invest more than 25% in soft drink.

Strategy * Launched Indian brand name “LAHAR PEPSI”

*Pepsi used two extra P’s 1. Politics 2. Public opinion

* Agro based product

* Provide job opportunity

* Joint venture with PAIC & VOLTAS

*Bring advance technology

* Goal

* Make image of Indian product in foreign market

One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India.

PepsiCo seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to

our employees, our business partners and the communities in which we operate.

Pepsi benefited from the economic changes in many ways.