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Corporate branding is nothing new but personal branding takes on new meaning in the Digital Age where a social media presence takes branding to the next level. Here are some definitions of branding and some food for thought on its engine; social media. It's from my presentation at the Sara Greenhouse/Generate Buzz LLC Panelist Event: "Creating Your Personal Brand" on 10/28/14 in Roseland, NJ. Info: bit.ly/1wIsf8I
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10/28/14, Roseland NJGenerate Buzz LLC Presents:
How to Create Your Personal BrandA Panel Discussion
By Penina Rybak MA/CCC-SLP, TSHH
Speech-Language Pathologist, Educational Technology Consultant, iPad Evangelist, Entrepreneur
Founder/CEO, Socially Speaking LLC
Author: The NICE Reboot-A Guide to Becoming a Better Female Entrepreneur: How to Balance Your Cravings for Humanity & Technology in Today’s Startup Culture
Creator: The Socially Speaking™ iPad App
©2014, Socially Speaking LLC, All Rights Reserved
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Penina’s Digital Footprint:
LinkedIn Page: Penina Rybak Email: [email protected]
Websites: niceinitiative.com, sociallyspeakingLLC.comAbout.Me: http://about.me/NICE.Initiative/#
Twitter: @PopGoesPeninaTumblr: The NICE Initiative http://niceinitiative.tumblr.com
WordPress Blog for Book: http://niceinitiativeblog.wordpress.comHuffington Post Column: http://huff.to/1blTu8J
Pinterest: Peninaslp Slideshare:
http://www.slideshare.net/PeninaRybakMACCCSLPTFacebook: The NICE Initiative https://www.facebook.com/TheNiceInitiativeForFemaleEntrepreneurship
Google +: The NICE Initiative http://google.com/+TheNICEInitiativeFemaleEntrepreneurshipYouTube: storytellergal
Vimeo: https://vimeo.com/user19684006
©2014, Socially Speaking LLC, All Rights Reserved
How to Create Your Personal Digital Brand
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Personal Branding is About Rebooting Your Creativity
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Personal Branding is About Your Story & Its Impact
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My Story
☛ What is The NICE Initiative for Female Entrepreneurship? http://www.youtube.com/watch?feature=player_detailpage&v=7ImWOdKtMg8
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Personal Branding is About Crafting an Experience
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Personal Branding is About Crafting a Digital Avatar to Sell That Experience
5 Successful Digital Avatar Traits:
• Fosters relationships & interactions across platforms
• Uses technology playfully AND meaningfully
• Connects behavior with products/brands
• Consistently represents your brand
• Visibly networks & combines ideas & outcomes in new, positive, creative, & unexpected ways
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Your Digital Avatar Must Consistently and Creatively Balance & Mirror “Me” & “We”!
The NICE 3 E’s of Engagement:
• Educate
• Entertain
• Encourage Change
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Branding is About Emotional Resonance
Emotional Resonance is the #1 Goal in Social Media & Entrepreneurship!
It’s Achieved Through Laying Train Tracks for
Better Storytelling• Visuals
• Humor
Text ©2014, Socially Speaking LLC, All Rights Reserved
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Talking Human > Better Emotional Resonance
Visual Content Marketing is the driving force behind new trends in social media. But at the
end of the day, it's finding the absurd in the human condition, and "sharing a moment" by collectively laughing about it, that counts. It
spurs collective change, promotes branding, and gives the competitive, solitary, sometimes grueling nature of careers/career transition in
the iEra its wings to be free, and be more in touch with humanity.
Text ©2014, Socially Speaking LLC, All Rights Reserved
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Personal Branding > Better Social Media Content
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Personal Branding is a Process!
Try the Socially Speaking™ Experience!
Join the Journey for Change!
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