APPLE INC.Stay HUNGRY

Stay FOOLISH-Steve

Jobs

GOD Said“Let There Be Apple”

And There was Apple

1974

The idea for Apple Computers was

BORN

1976

First Computer was

SOLD

In the Beginning…

Apple IBy Steve Wozniak

1984 1985

The Macintosh was

INTRODUCEDwas discharged

Steve JobsJeff Raskin was appointed

& re-appointed on 1997

1998 1999

Apple introduced all-in-one

the iMacAlso Apple unveiled

the iBook

2001 2003

Apple introduced

iPodAlso Apple unveiled

iTunes

2005 2007

First x64 bit Processor

Power PC G5First Mobile Phone

IntroducediPhone

2010 2010

Apple introduced LaptopsMacBook Family

Apple Came up with

iPad

1955-2011

And the Innovations continue…

Apple was started by

Steve WozniakSteve Jobs

To raise enough money they sold…

APPLE SOLD 72 MILLION iPHONES LAST YEAR.

1,97,000 iPhones per day

officially bigger than Microsoft ($83.7 billion)

Now, Apple generated revenue of

$173 billion

Even bigger than the GDP of

100 other countries

Apple makes their employees work on

FAKE PROJECTSuntil they can be trusted!

To protect secrecy of new products

SECRET POLICEThe Worldwide Loyalty Team

Early Galaxy S phones and their software were

Apple Galaxy S

heavily influenced by the iPhone.

APPLE INC. CURRENT PROFILE

Name Apple Incorporation

Former CEO Steve Job

New CEO Tim Cook

Revenue $ 173 billion (2013)

Area served Worldwide

Headquarter California, United States.

Total number of employees

72,800

iPod

42%

iPhone

23%

iPad

10%

Apple TV

<1%

Macintosh

Computers

25%

From Where Apple is Making Money

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

200000

2014 2013 2012 2011 2010

Net sales

Net sales

Apple Inc.Market Share

The Company’s common stock is traded on the NASDAQ Stock Market LLC (“NASDAQ”) under the symbol AAPL

As of October 10, 2014, there were 26,112 shareholders of record.

Fourth Quarter

Third Quarter

Second Quarter

First Quarter

2014 price range per share

$103.74 -$ 92.09

$ 95.05 -$ 73.05

$ 80.18 -$ 70.51

$ 82.16 -$ 67.77

2013 price range per share

$ 73.39 -$ 57.32

$ 66.54 -$ 55.01

$ 79.29 -$ 59.86

$ 96.68 -$ 71.60

• Paid Dividend $11.0 billion for 2014 and $10.5 billion for 2013

GLOBAL MARKET SHARE

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

Financial history - Net Sales (in

Million)

MISSION STATEMENT"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."

We are “committed” in

producing high quality

products and providing high

quality service thus setting

high industry standards for

other competitors.

VISION STATEMENT

iPads

iPhones

CURRENT GROWING PRODUCTS OF APPLE ARE…

Apple Inc.

Competitors

&

Products line

iMaciPod iPod Nano

iPad

Mac Book AiriPhone 4s

iPhone 5siPhone 5C

APPLE INC. COMPETITORSApple has many competitors like in computers…

APPLE INC. COMPETITORSIn smart phones industry

APPLE INC. COMPETITORSIn iPads industry

Apple Inc.

SWOT Analysis &

Conclusion

1. Faithful customers

2. Apple is a leading

innovator in mobile

device technology

3. Strong financial

performance

($10,000,000,000 cash,

gross profit margin

43.9% and no debt)

APPLE BRAND STRATEGY MODEL

1.High price

2.Decreasing market

share

3.Further Change in

management

4.Long term gross margin

decline

1.High demand of

iPad mini and iPhone

5

2.iTV launch

3.Growth of tablet

and smartphone

markets

4.Strong growth of

1.Rapid

technological change

2.2013 tax increases

3.Rising pay levels

for Foxconn workers

4.Strong dollar

For more than 35 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apple’s others name is innovation and apple know,

How to THINK DIFFERENT

“Apple a Day keeps a Doctor away,But iPhone a day makes you richer a day”

Think Different