Social Media Boot Camp

Presented by:

Bryn Warner,

Senior Director,

Resource Development

Introduction

No matter where you turn, Social Media is

being mentioned, used or referenced in

some way. Learn how to use the basics,

prepare for the advanced and join the

electronic methods of reaching out for

personal and professional advancement.

Roadmap – Where do I begin

Step 1: Strategy

• What sites should I utilize?

• How often should I use them?

• Who should I “friend”?

• Should my business have a page?

• How often should I post?

• What content?

• How personal should I make it?

Step 2: Responsibility

• If someone comments inappropriately,

how should I respond?

• Should I hide my personal pics?

• Should people know my religious

affiliation?

• Should they know how I vote?

Step 3: Listening

• Who should I “follow”?

• Should I comment, repost, or retweet?

• What content will help others?

• What content will help me?

• Who is the most accurate?

Step 4: Mapping

• Am I using the best resources?

• Am I using too many?

• Can I keep up?

• What should be on my phone and what

should be on my desktop?

• Is this benefitting me?

Resources

• HootSuite

• Tweetdeck

• Nutshell Mail

• Other Social Media Dashboards:

– http://www.socialbrite.org/2010/11/09/top-10-

social-media-dashboard-tools/

Mapping Cont.

Step 5: Engagement

• Who should I nurture online?

• When should I comment on posts?

• What is “too much”?

• Are there lines that must not be crossed?

What’s next?

Facebook

Twitter

Twitter cont.

Linked In

Foursquare

Klout

Questions?

Thank You

Bryn Warner

Senior Director, Resource Development

Suncoast Hospice Foundation

Facebook: www.facebook.com/brynwarner

Twitter: @NoleFanPinellas

Foursquare: https://foursquare.com/nolefanpinellas

LinkedIn: http://www.linkedin.com/pub/8/a50/699

Klout: www.klout.com/#/NoleFanPinellas