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Building a Culture of Philanthropy: Your Work
Through a Fundraising Lens
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Before we get started »
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Our guest presenter »Lani Hart @GivingTreeAssoc • Senior Associate Consultant at
Giving Tree Associates • 10+ years of nonprofit experience
in philanthropy, social entrepreneurship and leadership development
• Assistant Director of Talent Acquisition for The Jewish Federations of North America, Assistant Director of Young Leadership at The Jewish Federation of Greater Washington
Culture of charity vs. culture of philanthropy
Define a Culture of Philanthropy
Leadership, systems and opportuni>es
Ten Key Characteris7cs
Align, understand and lead Role of the Board
How to start today Easy Steps to Follow
Q&A
3 AGENDA
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41%
50%
20%
14%
Respondents felt their organiza>on does not have a culture of philanthropy
Execu>ves “strongly agreed” that they had a culture of philanthropy, compared to 12% of development directors
Larger nonprofit organiza>ons reported that they lacked a culture, compared to 38% of smaller organiza>ons
Development Directors dislike asking for money, while 18% of execu>ve directors feel the same way.
Source: Under Developed: A National Study of Challenges Facing Nonprofit Fundraising
Nonprofit Views on Culture of Philanthropy
“Culture of Philanthropy refers to a set of organizational values and practices that support and nurture development
within an organization.” Jeanne Bell and Marla Cornelius -‐ CompassPoint
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Defining Fundraising
01 Transac7onal Once a year One-‐Step One-‐Ask One-‐Dimensional Contact
02 Rela7onship Based Year round Gradual Open-‐Ended Mul>-‐Dimensional Process
Culture of Charity: • Passively receive giZs • Focus on fundraising transac>ons • Short-‐term, fiscal year based
organiza>onal needs
Culture of Philanthropy: • Ac>vely pursue philanthropic
investments • Transforma>onal events • Longer-‐term societal needs
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What is the difference between a culture of philanthropy vs.
culture of charity?
Building a Culture of Philanthropy
Fund development valued as mission aligned program
Shared accountability for fundraising
Systems and technologies support donors
Demonstrated, ar7culated need for support
10 Key Characteristics Culture of Philanthropy
Clear and concise mission and vision
Engaged professional and lay leadership
Quality programming/ reputa7on of leadership
Commitment to dialogue and stewardship
Donors with capacity and interest
Opportuni7es for engagement
11 Key Characteristics Culture of Philanthropy
Understand their role in building culture
Can ar>culate case for support
Lead by example Confirm importance of fundraising
Align advancement goals with strategic direc>on
The whole board is involved
12 The Role of the Board
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Start tomorrow = Day 1 Focus on the ten key characteris>cs
Long Term Planning and Thinking
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Conduct an assessment of your organiza>on
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ShiZing to a culture of philanthropy
13 Next Steps
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