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Pitch Deck August 2015

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Campus Delivery: inefficient for students

・ Frustrating phone calls ・ Error-prone・ Address required ・ Long wait times

Campus Delivery: inefficient for restaurants

・ Difficulty locating campus addresses・ Marketing requires upfront expenses・ Capital and resource constraints・ Limited technology expertise

Customer orders directly through app

Courier accepts & restaurant notified

Payment processed through secure system (Stripe)

Food delivered directly to any student-accessible location

Nosh solves these problems.

Business Model

Disrupting campus dining with three demographics:・ students in need of on-demand food・ students in need of flexible jobs・ vendors in need of an expanded market

STUDENTS NEED ON-DEMAND

FOOD

STUDENTS NEED FLEXIBLE

JOBS

VENDORS NEED BUSINESS

Customers receive:Convenience of deliverers who know and have access to campus locations

VENDORS NEED BUSINESS

Customers pay:1. Full price of

order2. Flat delivery fee 3. 15% tip

STUDENTS NEED ON-DEMAND

FOOD

STUDENTS NEED FLEXIBLE

JOBS

VENDORS NEED BUSINESS

Couriers provide:1. Access to buildings2. Knowledge of

campus3. Timely delivery

Couriers receive:Community supportHigh earning potential

STUDENTS NEED ON-DEMAND

FOOD

STUDENTS NEED FLEXIBLE

JOBS

VENDORS NEED BUSINESS

Vendors provide:20% discount on orders for premium promotion on our app

Vendors receive:1. Reliable delivery2. New customer

outreach3. Low risk & high return4. Insight from order

data

STUDENTS NEED ON-DEMAND

FOOD

STUDENTS NEED FLEXIBLE

JOBS

VENDORS NEED BUSINESS

convenient food delivery

nominal fee

courier fleet

flexible jobs

20% discount

increased customer

base

STUDENTS NEED ON-DEMAND

FOOD

STUDENTS NEED FLEXIBLE

JOBS

Progress:

MVP confirmed high demand

12 vendor partnerships

75 couriers and growing

iOS app in App Store

1 Google Form, 2 couriers (the founders)2 weeks, 75 deliveriesMinimal campus population, minimal advertising

MVP: August 2014 Trial

DEMAND FOR DELIVERY

SUPPLY OF COURIERS>

Growth StatisticsGEORGETOWN UNIVERSITY

170

COURIERS RECRUITED

$15

AVERAGE PRICE OF ORDER

1 CURRENT VENDORS

AVERAGE DAILY # OF DELIVERIES 11

2

Average DeliveryFINANCIAL BREAKDOWN

$19 REVENUE

$4 COURIERCOMMISION

$12 COST OF GOODS SOLD

$.74 COST OF PAYMENT PROCESSING

$2.26 CONTRIBUTION MARGIN

Financial Projections

$60,080

CONTRIBUTION MARGIN 2016

$203,834

NET PROFIT 2016

$23,945

CONTRIBUTION MARGIN Q4 2015

$6,569

NET PROFIT Q4 2015

App in Action

App in Action

App in Action

Growth of On-Demand Field: “Uber for X”

Competitive Landscape: Food Delivery Industry

Our competitors underestimate the reliability of college students.

・ Currently couriers hand-select deliveries that match their schedules・ Development of schedule-matching algorithms to coordinate hundreds of couriers with convenient delivery opportunities・ Fleet of couriers → beyond food delivery

Logistics

True Peer-to-Peer Service & The University Campus

Logistical Advantage: Dense population of high foot traffic for deliveriesTrue Peer-to-Peer Benefits (access to buildings, knowledge of campus)Marketing Advantage:Concentrated target marketing possible and low-cost advertising platforms (fliers, social media, word-of-mouth)Independent Contractor Advantage: Students value flexibility over job security Uber fires drivers who don’t accept 90% of rides -- we don’tAvoid Social Security and withholding taxes

Designed for students: ・ work in free time・ order when busy・ only accept convenient deliveries

Our Culture:Built around an inclusive community

Short, fun application processThree Strike Policy

“We’re all about good food, good people, and good money” #GetDoughGetPaid #TopNosh

Future growth & expansion

Franchise at other campuses Provide technological infrastructure and resources for revenue shareSummer provides time for expansion and trainingFleet of couriers to move beyond delivery of food

Capital Request: $35,000

Legal expenses: trademarks and insuranceVendor-end of mobile appDevelopment of schedule-matching algorithms to coordinate hundreds of couriers with convenient delivery opportunities

Katrina VassellChief Executive Officer

Angela BaiChief Marketing Officer

Kait WildesChief Financial Officer

Our Team