Pizza Friday 83

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IN THE NEWS

http://marumushi.com/apps/newsmap/newsmap.cfm


numantra.com214.635.2300Link: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=100818


numantra.com214.635.2300Link: http://www.usatoday.com/money/economy/2009-02-25-two-for-one-deals_N.htm#comment


numantra.com214.635.2300Link: http://www.usatoday.com/money/economy/2009-02-25-two-for-one-deals_N.htm#comment



After Backlash, US Airways To Again Give Away Sodas, Coffee Bloomberg NewsApparently there is a limit to what airlines can tack on an extra fee for -- at least if no one else does it. Saying the policy has become a competitive disadvantage, US Airways Group is dropping the fees it charged for sodas, coffee and bottled water.

The change is a retreat from the airline's "à la carte" pricing in which passengers pay more for any services beyond the basic fare. US Airways has said it expects to reap as much as $500 million this year from the fees, Mary Schlangenstein reports, including extra costs for select seats and a plan to sell pillows and blankets.

"The risk for the U.S. airline industry in unbundling its products and services was consumer backlash," says Kevin Mitchell, chairman of the Business Travel Coalition. Flight attendants opposed the fees, which were added last year, saying that dealing with unhappy passengers hampered their ability to ensure cabin safety.


numantra.com214.635.2300Link: http://adage.com/digital/article?article_id=134871



BrandWeek: Permission-Based E-mail Affects Purchase Decisions

Much as consumers dislike being spammed, an Epsilon study released this week says those who've signed up to receive "permission-based e-mail" from retailers are happy to get it. In the polling (fielded last October) of people who've opted in to receive such e-mails, 56 percent of respondents said the messages make them more likely to buy from a store that sent them. Nearly as many (52 percent) said the e-mails give them a more favorable opinion of the store, and 48 percent feel "more loyal" toward the retailer as a result of the messages



Haiku Marketing On TwitteraimClear BlogThe process of tweeting on Twitter requires skills similar to writing a haiku. That's how SEO guru Michael Gray "likened" the process of tweeting on Twitter during a brief exchange with Marty Weintraub. Gray tweeted: "the limitations are the challenge and force you to grow like trying to write a haiku."

Weintraub explains the epigrammatic Japanese verse crafted of three short lines for those unfamiliar with haiku. He details the similarities and provides helpful hints on how to communicate clear and concise messages in 140 characters or less. Who would have thought we'd all be writing poetry.

http://www.aimclearblog.com/2009/02/23/twitter-haiku-rich-lessons-of-imposed-brevity/#more-1304


numantra.com214.635.2300Link: http://www.npr.org/templates/story/story.php?storyId=101082167&ft=1&f=1006





Snuggie Pub Crawl Creeps Into Our Viral Conscious Chicago TribuneThis may not be what Akio Toyoda has in mind in terms of "getting out," but with strains of Dylan's "Rainy Day Women #12 & 35" ("everybody must get stoned") playing in the background, 1010 WINS news radio's Alice Stockton-Rossini asked listeners in the New York metro area this morning if they'd "gotten sloshed in [their] Snuggie" and suggested that they "Get up. Get out. Get hammered and still stay warm."

My wife wasn't sure if it was a news report or and ad for Snuggies. https://www.getsnuggie.com/flare/next In fact, it all seems to be part of an amorphous viral campaign that purportedly has the interests of an orphanage in Tanzania at heart.

The first Snuggie pub crawl evidently took place in Cincinnati in late January.

The radio report mentioned an upcoming event in Chicago, which Chicago Tribune reporter Vikki Ortiz says is the brainchild of two 20-something Internet marketing wunderkinds, David Barnes and Dan Kuthy, who were fascinated by TV ads for the "blanket with sleeves" and launched a Web site. "We thought, imagine the vision of 1,000 people walking down Clark Street wearing Snuggies -- this is what we wanted to make happen," says Kuthy.

The date of the event has been pushed back from March 21 to April 18; 2,355 people have registered as of this morning. The Web site has a pull-down menu for events in more than a dozen other major U.S. cities.

http://www.snuggiepubcrawl.com/




numantra.com214.635.2300Link: http://creativity-online.com/?action=creativeculture:section&sectId=586



Creativity





Consumers in Control



http://www.vw.com/routan/en/us/


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Innovation



Best work wins a billboard and lotto tickets.

But, not just any billboard. On a Sydney highway, this billboard, depicting the awards show's golden pigeon logo, is made up of 10,000 $1 lotto scratch cards--meaning the best outdoor of the year honoree can win much more than $10,000 if he or she is lucky. The billboard is being guarded 24 hours per day. For more on the campaign, visit Behind the Work.

http://outdoorawards.com.au/



Conversation


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Creativity


numantra.com214.635.2300Link: http://www.thedirtylie.com/



Pizza Friday is Numantra’s weekly venue for reviewing the

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