PN CAMP4th and 5th DECEMBER, 2013 www.pncamp.in

Product Leaders Bootcampby Invitation Only

REBOOTING YOUR

• PNCamp is a Bootcamp for Software Product Leaders.

• So, you have a product. Some direction. Maybe even traction. Why a Bootcamp?

START UP

THE NEW KYC

• Most Startups are born to solve a perceived problem. This is the problem-solution fit.

• They have an approximate idea of whom to sell to.

• First Year: these assumptions change many times over. What next? Do you really Know Your Customer?

ONLY FOR THE BATTLED

• Battles make you stronger, even if the war is yet to be won.

• Nothing to be gained by blaming yourself, or the market, or the customer.

• Interested?

• Want to make sense of this battle and crack the formula to win the war?

& BRUISED

“PN CAMP – BOOTCAMP FOR PRODUCT LEADERS”

IS FOR THOSEGETTING FIRST 10 CUSTOMERS ? GOING BEYOND FIRST 100 CUSTOMERS ?

CUSTOMER DISCOVERY STAGE HAPPY CONFUSED STAGE

OR

WHAT WILL PARTICIPANTS GOTHROUGH IN DISCOVERYHACKING

FULL DAY BOOTCAMP

ENTREPRENEURSHIP IS A 7-YEAR BITCH

Picking the right battles

Design driven customer development

Experiments never killed anybody

Shameless is the new 'sexy'

24 24

24 24

Attend Together

Cohorts

DISCOVERY HACKINGSESSION FACILITATORS

• Picking the right battles by Shashank (Practo) and Sridhar (ex-Zoho and InMobi)

• Design driven thinking for customer development by Harshit Desai

• Experiments never killed anybody by Rajan

• Shameless is the new sexy – Kunal Shah (FreeCharge) and Avlesh (WebEngage)

WHAT WILL PARTICIPANTS GOTHROUGH IN SCALEHACKING

15 15

15 15

Mandatory

Groups

Opening Plenary

Selling in India (Mandatory)

Selling Abroad (Mandatory)

Lunch

Positioning or Direction

Quick Bites- 1: Writing Good Copy

Forum -1

Quick Bites - 2: Positioning for getting

acquired

Quick Bites - 3: "Using Social Media for Sales,

Support and More"

Quick Bites - 4: "PR - How to get featured in Tech Crunch, spending

$0"

Dinner/Drinks/Closing

15 15

Optional

SCALE HACKING SESSION FACILITATORS• "Great Indian Street Fight" by Dhiraj Kacker

• "Dancing with Elephant/Winging in the new flat world" by Samir Palnitkar & Girish Mathrubootham

• “Customers buy benefits, not features“ by Shankar Maruwada

• Positioning for Getting Acquired by Jay Pullur & Sanath Rao

• “How to get featured in Tech Crunch, spending $0” by Valerie Wagoner

• “The Forum” by Sanjay Shah

THE EXPERIENCE

• Experience how people open up when they understand the only purpose is to help each other

• Experience how today’s leaders do more listening and less talking, with an intent to help

• Experience how your Startup can walk away with sharp insights cooked in the fire of peer learning and guided discussions

THE FACILITATORS

THE VOLUNTEERS

THANK YOU