This presentation aims to create positioning, suggest strategy and develop tasks for a hypothetical 360 Agency in the Pakistan scenario.

For the sake of simplicity we will refer to this agency as Booch

Advertising?Promotions?Communications?Sales generation?

Mediocrity The level of creativity in our industry

is shameful at bestBooch plans to elevate the overall

standard of creativity in the industry by educating clients and also by cultivation an in-house culture where creativity can flourish and prosper.

Brands are the driving force of the future

And strong brands thrive on ideas and innovation

Innovation and creativity is the key selling point of Booch

The way we see the world is based on our perceptions of it. To solve the problems of the future we would have to discard all existing ways of thinking, redefine the way we perceive this world and open our minds to the limitless world of the unknown. “There are no truths. Just perceptions” “We don’t see the world as it is, we see it the way

we are”

Unlearn the known Explore the unknown Embrace the fantasy

Open your mind

What value does the Booch Brand give to its consumers

Open the client’s minds to a multitude of parallel worlds which they think don’t even exist

Push for ideas which revolutionizes the way the world works▪ Change perceptions

Future Driven Moving forward is at the heart of what Booch

believes in. At every crossroad we believe that there is still, a better way to solve a given problem

Exploration Open mindedness. Unless you are willing to

explore and accept the unknown you will never be able to come up with new ideas

Edgy/Bold Booch challenges conformity and does not accept

at face value the existing ways of doing things Dynamic/Contemporary

In sync with the changing world

Innovation that works We believe that true innovation is about

ideas that revolutionize the way the world works

Note: “In actuality nothing changes, the only thing

which changes is our perceptions” There are no revolutions.. Just a change of

perceptions

The Booch way of life

A way of life which cultivates and encourages innovation such that it becomes second nature to us (the 3M Philosophy)

A series of programs that uplifts the total creativity in the organization Trainings▪ Cannes Lions Showreel Discussions▪ Guest Speakers from the industry talking on a myriad of topics

Team building and networking▪ Booch Intranet

Encourage employees to come up with their own hero projects and empower them to make them happen▪ Be more open minded about failures and tweak ideas rather

than kill them

A tool to showcase our key strength to our clients Our biggest asset is our people and the way they have

been trained to think

Contemporary Designs Dynamism

Movement Bold Booch Paradoxes of the World

Things that make you think “how is that possible”

Optical Illusions Exploring the unknown

Mountain Dew Open Mindedness

Mentos – dimagh ki batti jala day

The ideas that we talk about are bigger than any one individual. They change societies, drive cultures, shape perceptions and fuel revolutions.

Booch is an aggressive organization which believes “the end justifies the means”. So for the greater good of the world, if some heads have to roll, then be it!

Creativity and innovation often loses out on relevance or fails to connect with consumers on the first go

We have to be careful that we don’t come out looking too detached from our consumers and look like ‘do gooders’ in the process

We feel that if there is a certain imaginative belief that an idea would work even though popular consent is against it, we should still go ahead with it “If I had asked the consumers what they wanted, they

would have told me ‘A faster horse’” – Henry Ford The Xerox Story

Launch the new Booch brand with launch events in each of the 3 cities High end event where we call our potential

clients, stalwarts from the ad industry (even our competitors), and ones who might want to work for us in the future

Reveal the new Booch philosophy and the Booch way of life▪ Creative video to show the new concept and the

evolution to the new brand Press Releases

Print Campaign to reveal the new brand Your perceptions shape the way you see Booch.

Lets see Booch for what it really is.

Unlearn the known Existing associations/shades of the color Booch

Explore the unknown Imagine/define unknown shades of Booch

Embrace the fantasy Buy into the new fantasy and remain open minded for when this

fantasy loses its relevance

“We shall not cease from exploration and the end of all our exploring will be to arrive where we started and to know the place for the first time”

What you feel is the end of journey means the start for us.