Any paid form of non personal presentation and promotion of ideas, goods, or services by an

identified sponsors.

A specific communication task to be accomplished with a specific target audience

during a specific period of time.

BREAKING THROUGH THE CLUTTER

MESSAGE STRATEGY –CREATIVE CONCEPT

MESSAGE EXECUTION:SLICE OF LIFELIFESTYLEFANTASYMOOD & IMAGEMUSICALPERSONALITY SYMBOLTECHNICAL EXPERTISESCIENTIFIC EVIDENCETESTIMONIAL EVIDENCE

FORMAT ELEMENTS

DEVELOPING STRATEGY

SETTING BUDGET

ADVERTISING OBJECTIVE

EVALUATION OF ADVERTISING

EFFECTIVENESS

MEDIA TYPES:

TV COMMERCIALS BILLBOARDSRADIONEWSPAPERS & MAGAZINESINTERNET EMAILSMOBILE PHONE

MEDIA VEHICLESMEDIA TIMINGS

CREATING THE MESSAGE

SELECTING THE MEDIA

POSTPURCHASE DECISION

PURCHASE DECISION

EVALUATION OF ALTERNATIVES

INFORMATION SEARCH

NEED RECOGNITION

MARKETEERCREATE NEEDS

INFLUENCED BY CONSUMER

CHARACTERISTICS & BEHAVIOR

• Awareness of Aids

• Hazards of Smoking

• Family Planning

Manipulation & Deception

Unfair & Injustice

• Smoking

• Discrimination & Obsession

• Violence

• Promotion of Unhealthy Food

• Online Advertisements

• Relating to commerce. In the investment field, the term "commercial" is generally used to refer to a trading entity engaged in business activities that are hedged by positions in the futures or options markets. A commercial plays an active role in the futures and forward markets, ranging from the initial production to the final sales.

• Different Age Groups

• Culture

• Breaking the Barriers

• Constructive Influence of Technology

• Easy Information Seeking

Principles of MarketingBy Philip Kotler

Ethics and the Conduct of Businessby John Boatright