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Every year brings forth a slew of new trends in social communications and PR. The dynamism of Public Relations effectively necessitates a subtle mix of substance and technology.

The best in the business of seamless communication lay special stress on understanding and implementing the latest trends in the industry.

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There is no crystal ball anywhere to predict the most viable avenues to PR and marketing. Rather it needs deep understanding of the predominant market scenario and finding the most viable means of communication.

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There are some of the prime facets that one can expect to observe in the PR and communication scenario in the year 2014. They are :

Decline of traditional media It's an age of analytics Augmented reality to become a mainstream marketing

reality

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Decline of Traditional Media

The decline is set to continue in 2014 as well. Many major media brands have already figured out that media has evolved from being just an information provider to information curator and opinion maker. Brand journalism is the keyword that the media entities will be harping on this year.

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It's an Age of Analytics

Analytics will play a major role in the communication decisions that the firms undertake. It is effective to say that target oriented analytics is a key facet to gauging online ROI. The integrated marketing sphere of social media, PR marketing, channels marketing options needs detailed performance metrics to implement effectively.

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Augmented Reality to Become a Mainstream Marketing Reality

Digital to real life and vice versa is going to be a path-breaking approach to public relations in 2014. From promotional angles to corporate presentations from remote places, augmented reality is going to open up a gamut of avenues for marketers and communication specialists alike. A China based PR Agency is already in advanced stage of implementing this idea into mainstream media.

www.dt-asia.com

www.dt-asia.com

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