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PR Tactics in the Digital Age
Deanna FerrariWordWrite Communications • November 12, 2009
About me• Graduate of Slippery Rock University (B.S.,
Public Relations)• Board member of PRSA Pittsburgh• Former Assistant Account Executive at
MARC USA• Account Executive at WordWrite
Communications, Wexford, Pa.
The times are changing . . .
Print is shrinking . . .
The old way . . .
Your Brand Your Audience
The NEW way . . .
Your Brand Your Audience
The old way . . .
The NEW way . . .
The old way . . .
The NEW way . . .
Where do you start?• Research
– Which social media community do we belong in? – How can we reiterate our business philosophy into the space?
• Listen– Watch, learn, observe, and record
• Evaluate– What did you learn?– What are your customers/audience saying about YOU?
• Designate– Start in one channel– Determine the social media person or team
• Go!
See what others are doing
Use new (FREE) tools
How fast will I see results?
It takes time and patience
Source: Brand Builder
Financial Results WILL Happen
=
Examples WordWrite has done . . .
Client example
It all comes back to PR basics• Engagement• Great communication - on and offline• Delivering succinct messages • Facilitating messages• Telling great stories for your clients
Social media is simply a tool to expedite this communication
Questions? Additional Comments?
Twitter:@dferrari / @wordwritepr
Online:deannaferrari.com / wordwritepr.com