1. The New Media Tour Amy Burton Storey Vice-President, KEF
Media 404-605-0009, x307 [email protected]
2. First, The Old 3. Digital changed the PR world 4. Now, The
New 5. Now, The New PAID SHARED OWNED EARNED 6. Questions To Ask
What are your goals? Who are you trying to reach? Do you care how
you get there? 7. IMTS 8. What is an IMT? An IMT is a series of
interviews, usually utilizing video, for the purpose of online
media. 9. WHY AN IMT? Satellite and radio media tours target by
market, IMTs target by demographic Appeal to different audiences
with different interview angles Readers/viewers can share the
content Cost effective 10. Ways to Conduct IMT Interviews Live
video/audio Taped video/audio Podcast Text 11. Options To Keep In
Mind Streaming Video Live Video Facebook Chats Virtual Press
Conferences Content Marketing Native Advertising Facebook Ads
Website Takeovers Contests 12. Keys To Media Tour Victory Messaging
cannot be overly commercial. Know your media. Know your audience.
Know your clients/boss. 13. Recap 14. Amy Burton Storey
Vice-President, KEF Media 404-605-0009, x307
[email protected]
