Upload
prmoment
View
257
Download
6
Embed Size (px)
DESCRIPTION
PRCA - Repuation of PR report
Citation preview
PRCA Reputation of PR Report 2012
Contents
Introduction from Francis Ingham, PRCA Chief Executive 4
Executive Summary 7
Performance of PR 8
Responsibility of PR 12
Social Media 14
Perceptions of PR 19
Evaluating PR 29
Spending on PR 30
PR in the boardroom 33
PRCA Reputation of PR Report 2012
3PRCA REPUTATION OF PR REPORT 2012
Looking for your perfect match?Use our FREE Find A PR Agency service
www.prca.org.uk/fapraformT: 020 7233 6026
MAKE THE RIGHT CHOICE
Willow HouseWillow PlaceLondon SW1P 1JH
T 020 7233 6026F 020 7828 4797www.prca.org.uk
PRCA REPUTATION OF PR REPORT 20124 5PRCA REPUTATION OF PR REPORT 2012
Introduction from Francis Ingham, PRCA Chief Executive
It is our profession’s greatest irony that the reputation industry itself has an external perception problem. For the first time, the PRCA’s Reputation of PR Report has uncovered the real state of the Public Relations and Communications industry’s reputation. And it provides us not only with essential information – but also with a clear view of the work we have in front of us.
By seeking and contrasting the opinions of heads of agencies, in-house communications teams (both public and private), and non-PR board directors of some of the country’s largest organisations, this report allows us to compare how good we think our reputation is, with the views of our senior colleagues and clients.
There is much to welcome and celebrate: the value of reputation management has clearly risen in the last five years, and it is predicted to improve further over the next few years. Importantly, this is reflected in increased spend on PR – and this trend is likely to continue over the next few years too.
It is also pleasing that as a discipline PR has effectively taken ownership of social media functions and responsibilities. Social Media has been successfully wrestled away from advertising and marketing, and there is room for further growth in this area.
However, we should be under no illusion that there is a long way to go before good PR and good reputation management are seen in all boardrooms as vital to the bottom line. In fact, some communications directors still do not get into the boardroom at all, and others have limited face time with their CEOs.
This has to change – and it is up to us to make this happen by providing a more accountable, professional service. And – crucially – by providing robust evidence of the value of the professional advice we bring.
We need to continue the trend of moving away from reactive media relations and press releases to offering a more structured, strategic service for our clients and our bosses. Then we will find that non-PR professionals increasingly appreciate PR as critical to their organisation’s future.
The PR and communications industry has proven to be a real UK business success story as it continues to grow in these tough economic times. Our next challenge is to make sure we make the business case for reputation management to sustain this resilience.
Francis InghamChief Executive, PRCA
7PRCA REPUTATION OF PR REPORT 2012
Make the right choiceWe know that PRCA training is the very best. We offer the best courses by the best trainers.
So why don’t you check out what we have to offer? What have you got to lose?
Full DayPRCA Member £305+VAT Non Member £370+VAT
Half DayPRCA Member £170+VAT Non Member £215+VAT
Online TrainingPRCA Member £95+VAT Non Member £120+VAT
T: 020 7233 [email protected]/training
Headline statistics
The results will at times distinguish between in-house senior communications professionals, and board-level directors that have no PR/communications remit, as well as managing directors of public relations agencies.
68% OF PR ANd COMMUNICATIONS PROFESSIONALS BELIEVE THAT PR IS VALUEd MORE THAN FIVE yEARS AgO, COMPAREd TO 48% OF NON-PR BOARd MEMBERS
17% OF ORgANISATIONS STILL dO NOT UNdERSTANd SOCIAL MEdIA
70% OF NON-PR BOARd MEMBERS BELIEVE PR ANd COMMUNICATIONS NEEdS TO BETTER ALIgN ITSELF WITH WIdER BUSINESS OBJECTIVES
47% OF ORgANISATIONS ExPECT TO INCREASE THEIR PR ANd COMMUNICATIONS BUdgET IN THE NExT FIVE yEARS, COMPAREd TO JUST 14% WHO ExPECT A dECREASE
13% OF ORgANISATIONS NEVER dISCUSS THEIR REPUTATION AT BOARd MEETINgS
68%
70%
47%
17%
13%
PRCA REPUTATION OF PR REPORT 20128 9PRCA REPUTATION OF PR REPORT 2012
Performance of PR:
On a scale of 1 to 5 how well do you think the PR and communications function delivers in relation to its potential? (Answered by all respondents)
Starting with how PR and Communications currently functions, the results were favourable. Interestingly 67% of board directors in public organisations gave 5 out of 5 for delivery in relation to potential.
Performance of PR:
How does PR and communications add value to your organisation? (Answered by all respondents)
Both non-PR board directors and agency directors agreed that corporate reputation management and customer marketing are the most valuable service provided by PR and communications.
4%
46%
9%
19%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
1
2
3
4
5
dON’T KNOW
27%
1%
71%
66%
35%
11%
71%
58%
34%
0% 20% 40% 60% 80% 100%
68%
57%
27%
1%
CORPORATE REPUTATION MANAgEMENT
CUSTOMER MARKETINg
CORPORATE COMMUNICATIONS/STRATEgIC COUNCIL
STAKEHOLdER RELATIONS
INTERNAL COMMUNICATIONS
CRISIS & ISSUES MANAgEMENT
gOVERNMENT RELATIONS/LOBByINg
CSR
INVESTOR RELATIONS
OTHER
PR & COMMUNICATIONS dO NOT Add VALUE TO My CLIENTS
PRCA REPUTATION OF PR REPORT 201210 11PRCA REPUTATION OF PR REPORT 2012
Performance of PR:
On a scale of 1 to 5, rate how the PR and communications function takes ownership of your organisation’s brand(s) and reputation communication strategy (Answered by all respondents except agency directors)
In-house communications professionals rated their ability to take ownership of their organisation’s brand higher (almost exclusively 4 and 5 out of 5) than their directors (mostly 3 and 4 out of 5).
Performance of PR:
How does PR and communications perform against your expectations? (Answered by non-PR board directors only)
When just non-PR board directors were asked how PR performs against their expectations, the answers were favourable. The lack of “extremely well” responses means there is still room for improvement for industry performance compared to what organisations expect.
2% 6%
41% 10%
9% 39%
19% 2%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
1
2
3
4
5
dON’T KNOW
ExTREMELy WELL
QUITE WELL
ON PAR WITH ExPECTATIONS
QUITE BAdLy
ExTREMELy BAdLy
dON’T KNOW
29% 40%
2% 4%
PRCA REPUTATION OF PR REPORT 201212 13PRCA REPUTATION OF PR REPORT 2012
Responsibility of PR:
In which areas of PR and communications do you have responsibility for your organisation/client? (Answered by PR professionals only)
Interestingly corporate communications clearly is the key responsibility even though it ranked behind corporate reputation management and customer marketing in terms of adding value to organisations (page 9).
Responsibility of PR:
What should the PR and communications team be delivering to your organisation? (Answered by all respondents)
Directors in private organisations were the only respondents to believe that creating awareness (83%) was more important than building brand reputation (80%). Otherwise there was broad agreement that brand reputation should be the key delivery function, although only marginally.
81% 88%
69% 77%
42% 67%
15% 21%
69% 84%
69% 70%
35% 61%
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
CORPORATE COMMUNICATIONS/STRATEgIC COUNCIL
CUSTOMER MARKETINg
CORPORATE REPUTATION MANAgEMENT
STAKEHOLdER RELATIONS
CRISIS & ISSUES MANAgEMENT
INTERNAL COMMUNICATIONS
CSR
gOVERNMENT RELATIONS/LOBByINg
INVESTOR RELATIONS
OTHER
PR & COMMUNICATIONS dO NOT Add VALUE TO My CLIENTS
BUILdINg BRANd REPUTATION
CREATINg AWARENESS
CREATINg & MANAgINg MEdIA RELATIONS
PROTECTINg BRANd REPUTATION
FORMINg PART OF THE STRATEgIC PARTNERSHIP IN THE ORgANISATION
POSITIONINg THE ORgANISATION AS ExPERTS/SOLUTION PROVIdER TO RELEVANT AUdIENCE
STIMULATINg SALES
PROVIdINg CRISIS MANAgEMENT
PROFILINg KEy INdIVIdUALS
CARRyINg OUT INSTRUCTIONS OF OTHER INdIVIdUALS/dEPARTMENTS
OTHER
69% 82%
66% 69%
18% 53%
1% 7%
PRCA REPUTATION OF PR REPORT 201214 15PRCA REPUTATION OF PR REPORT 2012
Social media:
How has the advent of social media impacted upon your organisation’s communications strategy? (Answered by non-PR board directors only)
Social media:
How has the advent of social media impacted upon your clients’ communications strategies? (Answered by agency directors only)
The good news for the industry is that directors recognise that social media is the responsibility of the communications team. However, there is a contrast between agencies that see most clients outsourcing, and directors who see social media responsibility as primarily for their in-house communications teams.
54% 42%
14% 20%
6% 2%
35% 34%
10% 15%
0% 10% 20% 30% 40% 50% 60% 70% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
THE PR & COMMUNICATIONS FUNCTION HAS TAKEN RESPONSIBILITy FOR SOCIAL MEdIA ACTIVITIES
WE HAVE ENgAgEd AgENCy SUPPORT FOR OUR SOCIAL MEdIA ACTIVITIES
WE HAVE RECRUITEd INdIVIdUALS SPECIFICALLy TO MANAgE THE SOCIAL MEdIA ACTIVITIES
IT HAS NOT IMPACTEd ON OUR BUSINESS’S COMMUNICATIONS STRATEgy
OTHER
WE WILL RECRUIT SPECIALIST INdIVIdUALS TO MANAgE SOCIAL MEdIA & INTERNET RELATEd ACTIVITy
dON’T KNOW
MAJORITy OF CLIENTS ARE OUTSOURCINg SPECIFIC SOCIAL MEdIA RESPONSIBILITIES TO AgENCIES
IN THE MAJORITy OF CLIENTS, THE COMMUNICATIONS TEAM HAVE TAKEN RESPONSIBILITy FOR SOCIAL MEdIA ACTIVITIES
MAJORITy OF CLIENTS ARE MANAgINg SOCIAL MEdIA USINg ExISTINg INTERNAL ExPERTISE
MAJORITy OF CLIENTS HAVE A SOCIAL MEdIA STRATEgy
MAJORITy OF CLIENTS HAVE RECRUITEd SPECIALISTS TO MANAgE SOCIAL MEdIA & INTERNET ACTIVITIES
OTHER
dON’T KNOW
17% 27%
8% 15%
PRCA REPUTATION OF PR REPORT 201216 17PRCA REPUTATION OF PR REPORT 2012
66%
5%
17%
2%
0% 10% 20% 30% 40% 50% 60% 70%
IT IS AN OPPORTUNITy
WE dON’T UNdERSTANd IT
IT dOESN’T RATE AS AN ISSUE
I dON’T KNOW
IT’S NOT RELEVANT TO US
IT IS A THREAT
8%
2%
Social media:
At a senior level, what is your organisation’s attitude to social media? (Answered by all respondents except agency directors)
The importance of PR taking ownership of PR is highlighted by a majority of directors’ view of social media as an opportunity. However, it is worrying that almost one in five still claim to not understand social media.
Social media:
What user generated content or social media activities does your PR and communications function carry out for your organisation? (Answered by senior in-house communications professionals only)
As expected, senior in-house professionals now view Twitter as the most important social media channel for generating content, with Facebook and blogs still in common use.
71%
35%
1%
59%
35%
0% 20% 40% 60% 80% 100%
BLOgS
SEO
dISCUSSION BOARdS
OTHER
NONE OF THE ABOVE
51%
23%
19PRCA REPUTATION OF PR REPORT 2012
Perceptions of PR:
How do you believe PR and communications is perceived within your organisation? (Answered by all respondents)
There was consensus across the majority of respondents that PR and communications was primarily a media relations function. There was also agreement that PR was more commonly seen as a proactive, as opposed to reactive, function.
68%
43%
34%
1%
55%
43%
18%
0% 10% 20% 30% 40% 50% 60% 70%
AS A MEdIA RELATIONS FUNCTION
AS A PROACTIVE FUNCTION
AS A TACTICAL IMPLEMENTOR
AS A KEy AdVISOR
AS A REACTIVE FUNCTION
AS A KEy FUNCTION IN dRIVINg THE ORgANISATION FORWARd
AS A VOICE WITH STAKEHOLdERS
AS MAKINg A CLEAR CONTRIBUTION TO THE BOTTOM LINE
OTHER
dON’T KNOW
47%
36%
7%
Our Advanced Certificate has grown
PRCA Advanced Certificate (Ad CertPRCA) now includes brand new courses specifically designed for in-house communications teams
Stakeholder Relationship ManagementEvent ManagementProject ManagementBudget Managementdeveloping an Internal Communications StrategyPublicity, Advertising and Marketing WorkshopFundraising and Sponsorship
PRCA Advanced Certificate (Ad CertPRCA)PRCA Member £1,800 +VATPRCA Non Member £2,200 +VAT
For more information or to register for the Advanced Certificate, please call 020 7233 6026 or email [email protected]
MAKE THE RIGHT CHOICE
PRCA REPUTATION OF PR REPORT 201220 21PRCA REPUTATION OF PR REPORT 2012
Perceptions of PR:
Which one of the following do you agree with the most? (Answered by PR professionals only)
53%
32%
0% 20% 40% 60% 80% 100%
8%
8%
THE ROLE OF PR & COMMUNICATIONS IS MORE VALUEd NOW THAN IT WAS 5 yEARS AgO
THE ROLE OF PR & COMMUNICATIONS IS VALUEd NOW ABOUT THE SAME AS IT WAS 5 yEARS AgO
THE ROLE OF PR & COMMUNICATIONS IS LESS VALUEd NOW THAN IT WAS 5 yEARS AgO
I dON’T KNOW HOW PERCEPTIONS OF THE ROLE OF PR & COMMUNICATIONS AS A WHOLE HAVE CHANgEd
46%
36%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
6%
13%
IT VALUES IT MORE NOW THAN 5 yEARS AgO
IT VALUES IT THE SAME AS IT dId 5 yEARS AgO
IT VALUES IT LESS THAN IT dId 5 yEARS AgO
I dON’T KNOW ENOUgH TO COMMENT
Perceptions of PR:
How do you think your organisation values PR and communications now compared to 5 years ago? (Answered by non-PR board directors only)
PR and communications professionals’ firm belief that PR is valued more than it was 5 years ago is well reflected by board directors, if not quite as strongly.
PRCA REPUTATION OF PR REPORT 201222 23PRCA REPUTATION OF PR REPORT 2012
61%
29%
0% 20% 40% 60% 80% 100%
I BELIEVE THAT THE ROLE OF PR & COMMUNICATIONS WILL BE VALUEd MORE IN THE FUTURE THAN IT IS CURRENTLy
I BELIEVE THAT THE ROLE OF PR & COMMUNICATIONS WILL BE VALUEd ABOUT THE SAME IN THE FUTURE AS IT IS CURRENTLy
I BELIEVE THAT THE ROLE OF PR & COMMUNICATIONS WILL BE VALUEd LESS IN THE FUTURE THAN IT IS CURRENTLy
10%
Perceptions of PR:
Which one of the following do you agree with the most? (Answered by PR professionals only)
Again there is agreement that the value of PR will continue to increase, with non-PR board directors not quite as optimistic.
51%
42%
0% 20% 40% 60% 80% 100%
I BELIEVE THAT THE ROLE OF PR & COMMUNICATIONS WILL BE VALUEd MORE IN THE FUTURE THAN IT IS CURRENTLy
I BELIEVE THAT THE ROLE OF PR & COMMUNICATIONS WILL BE VALUEd ABOUT THE SAME IN THE FUTURE AS IT IS CURRENTLy
I BELIEVE THAT THE ROLE OF PR & COMMUNICATIONS WILL BE VALUEd LESS IN THE FUTURE THAN IT IS CURRENTLy
7%
Perceptions of PR:
Which one of the following do you agree with the most? (Answered by non-PR board members only)
PRCA REPUTATION OF PR REPORT 201224 25PRCA REPUTATION OF PR REPORT 2012
Perceptions of PR:
In 5 years time how supportive do you think your organisation/client will be towards PR and communications compared to how it is now? (Answered by all respondents)
Broken down by type of respondent, this question reveals optimism that organisations will value PR more in the future is justified. Although agency director’s enthusiasm that clients will be more supportive in the future isn’t quite matched by the clients themselves!
33%
35%
28%
38%
51%
17%
2%
20%
1%
5%
50%
63%
60%
44%
52%
0% 10% 20% 30% 40% 50% 60% 70%
dIRECTORS IN PUBLIC ORgANISATIONS
dIRECTORS IN PRIVATE BUSINESSES
SENIOR PR & COMMUNICATIONS PROFESSIONALS – IN-HOUSE – PUBLIC ORgANISATIONS
SENIOR PR & COMMUNICATIONS PROFESSIONALS – IN-HOUSE – PRIVATE BUSINESSES
AgENCy
THEY WILL BE MORE SUPPORTIVE THAN THEY CURRENTLY ARETHEY WILL BE AS SUPPORTIVE AS THEY CURRENTLY ARETHEY WILL BE LESS SUPPORTIVE THAN THEY CURRENTLY ARE
70%
5%
16%
0% 10% 20% 30% 40% 50% 60% 70%
PR & COMMUNICATIONS NEEdS TO BETTER ALIgN ITS dELIVERy WITH WIdER BUSINESS OBJECTIVES
PR & COMMUNICATIONS NEEdS TO IMPROVE HOW IT COMMUNICATES WITH THE CLIENT’S BOARd
OTHER
dON’T KNOW
THE CONTRIBUTION OF PR & COMMUNICATIONS CANNOT BE ENHANCEd
39%
5%
Perceptions of PR:
How can your communications team enhance its contribution to your organisation? (Answered by non-PR board directors only)
Board directors evidently feel that PR and communications has yet to fully understand the organisation’s wider objectives. Crucially it shows that the industry has yet to demonstrate that it’s objectives are in line with the bottom line.
PRCA REPUTATION OF PR REPORT 201226 27PRCA REPUTATION OF PR REPORT 2012
Perceptions of PR:
On a scale of 1 to 5, how important is reputation? (Answered by all respondents)
1%
13%
3%
78%
0% 20% 40% 60% 80% 100%
1
2
3
4
5
dON’T KNOW
5%
1%
46%
7%
14%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
SHOULd dO MORE TO IMPROVE IT
IT HAS A POSITIVE EFFECT
IT TRIES TO IMPROVE IT WITHOUT ANy NOTICEABLE EFFECT
IT HAS A NEgATIVE EFFECT
IT dOES NOT CONTRIBUTE TO THE ORgANISATION’S REgULATIONS
32%
2%
Perceptions of PR:
How does PR and communications contribute to your reputation? (Answered by non-PR board members only)
Although all the respondents were unanimous in regards to the importance of reputation, board directors feel that more can be done to improve reputation by PR and communications teams. At the same time one in three recognised that PR and Communications teams do make a positive impact on reputation. There is clearly work still to be done!
PRCA REPUTATION OF PR REPORT 201228 29PRCA REPUTATION OF PR REPORT 2012
Perceptions of PR:
How could PR and communications be seen as a source of value to your organisation in the future? (Answered by non-PR board directors only)
Non-PR directors see the future of PR overwhelmingly as a reputation management tool. Promisingly almost two in three see PR as a future strategic tool.
81%
51%
9%
63%
51%
0% 20% 40% 60% 80% 100%
ENABLE REPUTATION TO BE BUILT & SUSTAINEd
PROVIdE STRATEgIC CONSULTANCy
HELP LEAdERSHIP STRATEgy
dEMONSTRATE AN UNdERSTANdINg OF THE BUSINESSES/ORgANISATIONS
AId BUSINESS PLANNINg
ENHANCE RISK MANAgEMENT
OTHER
52%
42%
59%
40%
22%
51%
30%
22%
14%
5%
0% 10% 20% 30% 40% 50% 60% 70%
43%
30%
21%
21%
13%
11%
9%
QUALITy OF MESSAgE dELIVERy
BRANd AWARENESS
ANECdOTAL FEEdBACK
VOLUME OF ITEMS OF COVERAgE
WEIgHTEd VOLUME OF COVERAgE
MARKET POSITION
ROI
AUdIENCE TRACKINg RESEARCH
STAKEHOLdER TRACKINg RESEARCH
SALES SPIKES
IMPACT OF REPUTATION ON SHARE VALUE
AVE
OTHER
WE dO NOT MEASURE REPUTATION
dON’T KNOW
Evaluating PR:
How do you measure your brand image and reputation? (Answered by all respondents)
There are positive signs that quality outcomes are more important than output, and AVE was the lowest ranking answer. Volume is still an important indicator for a significant minority.
PRCA REPUTATION OF PR REPORT 201230 31PRCA REPUTATION OF PR REPORT 2012
Spending on PR:
How has the spend on PR and communications (excluding advertising) in your organisation changed relative to the total revenue over the last 5 years? (Answered by non-PR board directors only)
42%
35%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
IT HAS INCREASEd COMPAREd TO 5 yEARS AgO
IT HAS REMAINEd THE SAME AS 5 yEARS AgO
IT HAS dECREASEd COMPAREd TO 5 yEARS AgO
24%
Spending on PR:
How has spend on PR and communications in your organisation changed relative to advertising spend over the last 5 years ago? (Answered by senior in-house communications professionals only)
Significantly the increased value of reputation has been matched with an increase spend on PR. It is a very positive sign to see PR spend increase compared to total revenue and compared to similar disciplines.
42%
28%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
18%
12%
IT HAS INCREASEd COMPAREd TO 5 yEARS AgO
IT HAS REMAINEd THE SAME AS 5 yEARS AgO
dON’T KNOW
IT HAS dECREASEd COMPAREd TO 5 yEARS AgO
PRCA REPUTATION OF PR REPORT 201232 33PRCA REPUTATION OF PR REPORT 2012
Spending on PR:
In 5 years time, how do you think the percentage of your organisation’s revenue spent on PR and communications (excluding advertising) in your organisation will fare? (answered by all respondents except agency directors)
This trend of increased budgets is crucially expected to continue into the future.
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
IT WILL INCREASE
IT WILL REMAIN THE SAME
IT WILL dECREASE14%
47%
39%
18%
17%
5%
12%
15%
5%
0% 5% 10% 15% 20% 25% 30% 35%
NONE
UP TO ONE HOUR
FROM 1 TO 3 HOURS
FROM 4 TO 7 HOURS
FROM 8 TO 10 HOURS
FROM 11 TO 13 HOURS
FROM 14 TO 17 HOURS
FROM 18 TO 20 HOURS
MORE THAN 20 HOURS
21%
4%
5%
PR in the boardroom:
How many hours per month do you spend with your CEO? (Answered by senior in-house communications professionals only)
Worryingly almost one in five in-house heads spend no time at all with their CEO.
PRCA REPUTATION OF PR REPORT 201234
PR in the boardroom:
How frequently is your organisation’s reputation on the agenda at board meetings? (Answered by non-PR board directors only)
Although reputation is frequently on board meeting agendas, again there is nearly one in five times when it is never on the agenda. Interestingly it was more frequently on the agenda in public organisations’ (50%) meetings compared to private (30%).
46%
7%
14%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
IT IS ON THE AgENdA FREQUENTLy IN BOARd MEETINgS
IT IS RARELy ON THE AgENdA IN OUR ORgANISATION’S BOARd MEETINgS
I dON’T KNOW HOW FREQUENTLy REPUTATION IS ON THE AgENdA ON My ORgANISATION’S BOARd MEETINgS
IT IS ON THE AgENdA IN EVERy BOARd MEETINg
IT IS NEVER ON THE AgENdA IN OUR ORgANISATION’S BOARd MEETINgS
32%
2%
MAKE THE RIGHT CHOICE
Over the past few years, one PR membership body has taken the NLA to court. Won the Government contract and established PR apprenticeships. Referred around £1m a month in new business to members. Produced a balanced budget every year. Introduced modular qualifications. Provided interactive training webinars globally. Established an Access Commission on diversity in the industry. Published the first PR Census with PR Week. Put on hundreds of completely free member events. Introduced the designatory letters MPRCA denoting adherence to a Code of Conduct. Maintained an independent and accurate Public Affairs Register. Partnered with 12 leading universities. Has trebled in size. Has led our industry.
That organisation is the PRCA. And now you can join us if you’re a consultancy. Join us if you’re an in-house team. Or join us if you’re an individual. Make the right choice. Join the PRCA.
To join contact: [email protected]: 020 7233 6026www.prca.org.uk
Willow HouseWillow PlaceLondon SW1P 1JH
T 020 7233 6026F 020 7828 4797www.prca.org.uk