“Be a presentation guru”

Created by Michael Evanchan June 2012

Telling creative visual stories with complex information

#1 Be an Expert

#2 Be a Storyteller

#2 Be a Thought Leader

Speak the language of your clients

Translate data into unique insights

Value added through the power of the mind

#1 Be an Expert

Speak the language of your clients by answering relevant questions and simplifying complex information.

The Expert

The expert is a sponge. Always focused on asking why…driven to get

down and dirty with the data

The expert is a valuable asset to any team by being the go-to-resource for answering all key business problems.

The expert finds the patterns in the complex information and translates into relevant, client focused insights.

#2 Be a

Storyteller Making meaning out of research by

mixing data and design to deliver complex insights in simple terms.

The Storyteller

The storyteller uses big picture thinking to make meaning out of patterns found in the research.

The storyteller mixes data with design and delivers complex insights

in simple, client-focused terms.

The storyteller is a luxury to any team by being a go-to resource for

carefully crafted insight stories.

#3 Be a

Thought Leader

Value added through always innovating, creating, writing,

learning, and teaching.

The Thought Leader

The thought leader is always asking why, is always creative, and is always

challenging the status quo.

The thought leader is passionate about not just learning but teaching and growing the minds of the team.

The thought leader adds value to any team by innovating, writing,

mentoring, and leading by example.

Action Plan

Phase 1:

Be a Student

Phase 2:

Be a Teacher

Phase 3:

Be a man of action

Learn product, data sources, and client needs.

Train the team to speak in your clients language.

Get to work as an expert, storyteller, and leader!

Created by Michael Evanchan Evanchan Marketing, LLC

michael@evanchanmarketing.com

Thank you!