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A presentation I gave to the PCG to be used as a one of the guest webinars for National Freelancers Day describing how social media marketing can help freelancers secure more opportunities. If you're looking to showcase your expertise, boost your credibility or raise your market rate - social media is a great marketing tool to add into your business building strategies. Find out some of Colette Mason's strategies.
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How YOU Can Get More FreelanceBusiness Using Social Media
Colette Mason
23rd November 2011 – National Freelancers Day, UK
Social MediaMarketing?Why YOU ShouldGive a %#@£
Marketing is
all about
going
"where the
bodies are"
Facebook 700 MillionLinkedIn 120 MillionTwitter 200 MillionYouTube 490 Million
Agencies and
businesses
are finding
people
in new ways
How to Find
Opportunities
http://www.tweetdeck.com
Tweetdeck
and Hootsuite
are great tools
for
tracking who’s
looking for
help
You can follow
latest trends
in your
industry
http://www.tweetdeck.com
http://www.twellow.com Tips for growingyour following
http://www.twellow.com
http://www.twellow.com
Facebook pages/groups
LinkedIn groups/discussions/Q&A
Some of my
Social Media
Marketing
Results
http://www.twitter.comTwitter:
£14,000
Order
http://www.facebook.com
Social Proof
http://www.facebook.com
National and
International
Opportunities
http://www.facebook.com
Keep in touch with "connected" people
http://www.linkedin.com
Keep in touch
with
existing
customers
and contacts
• Usability study on air freight rates calculator– 10 days consultancy
Social Media
Do’s and
Don’ts
How to Get Started
• Create an online presence/brand that reflects who you are
• Get a good quality photo
• More details is better than less
• Get testimonials
• Pick a relevant memorable name
• Listen first act second
• Start building then maintain your following
How to Get Started
• Be authentic
• Individualize your approach
• Share interesting stuff
• Focus on substance
• Don’t be overly promotional
• Monitor profiles for around 10 minutes a day andinteract with your followers and profiles of otherpeople you value
Authority Websites
How toTurbochargeYourOpportunities
Set Up an Authority Website
Create a
Strong
Credible
Personal
Brand
Connect
with
Colette
Connect with Colette
• Social Media
• www.facebook.com/ConnectWithColette
• www.twitter.com/colettemason
• www.linkedin.com/in/colettemason
• Websites
• www.socialmediasuccessin7days.com/free
• www.colettemason.com/nfd
How YOU Can Get More FreelanceBusiness Using Social Media
Colette Mason
23rd November 2011 – National Freelancers Day, UK
