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Is a scale with a several response categories that evaluate an object on a scale.

Or A rating scale is a set of categories designed

to elicit information about a quantitative or a qualitative attribute. (Wikipedia)

Define Rating Scale?

Dichotomous scale Category scale Semantic Differential

Scale Numerical scale Itemized Rating Scale

Likert scale Fixed / Constant sum

scale Stapel scale Graphic Rating scale Consensus scale

Types of Rating scales.

The following rating scale are often used in Business Research.

The dichotomous scale is used to elicit a “Yes or No”.

For Example,Do you own car?

Yes or No

Dichotomous scale.

The category scale uses multiple items to elicit a single response.

For example,

Category scale.

Is used to assess respondents’ attitude toward a particular brand, advertisement, object, or individual. It is usually a seven-point scale with bipolar attributes indicates at its extremes.

OR Semantic differential scale is a type of a rating scale designed to

measure the connotative meaning of objects, events, and concepts. (Wikipedia)

For example,

Semantic Differential scale

A scale with bipolar attributes with five or seven points indicates on the scale.

For example,

Numerical scale.

A scale that offers several categories of response, out of which respondent picks the one most relevant for answering the question.

OR A scale that uses words instead of numbers for respondents

to identify their rating.For Example,

Itemized Rating scale.

An interval scale that specifically uses the five anchors of Strongly Disagree, Disagree, Neither Disagree nor Agree, Agree, and Strongly Agree.

For Example,

Likert scale.

The respondents are here asked to distribute a given number of points across various items.

For Example,

Fixed or Constant sum scale.

A scale that measure both the direction and intensity of the attributes of a concept.

For Example,

Stapel scale.

A scale that graphically illustrate the responses that can be provided, rather than specifying any discrete response categories.

For Example,

Graphic Rating scales.

A scale developed through consensus or unanimous agreement of a panel of judges as to the items that measure a concept.

Consensus scale.

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