Presenting to SellMarketing in the Morning{

PLAN“P” #1

Photos of Top 10 speeches

PlanAnalyze your Audience

(photos of people/audiences)

Analyze your Audience

PlanGalvanize your Goal

(photos of goal or objectiveMoon – wanting to get thereTrophy – wanting to win it)

Chartyour

Content

PREPARE

“P” #2

Writeyour Words

Inspiring

FunnyFolksy

Warm

Convicting

Informative

PrepareDetermine your Delivery

(photos of PPT, video, games, Q&A, flip chart, white board, exhibits, ARS, etc)

Verbal7%

Vocal38%

Visual55%

Content Delivery: Believability

Hear

See

Hear & See

Discuss

Practice

Teach Others

20%

30%

50%

70%

80%

95%

Content Delivery: Teaching Effectiveness

PRACTICE

“P” #3

Createyour

Notes

PracticeRehearse

(photos of Steve Jobs presenting)

Rehearse

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=mrPz-QU6HSpwWM&tbnid=ivjVaKEcT0KwzM:&ved=0CAUQjRw&url=http://www.celebrateexpress.com/Game-Day-Football-Party-Supplies/75869/PartyKitDetail.aspx&ei=geMcUuarBpPY9ATb0YDIDQ&psig=AFQjCNG3e96LwOGHLaR0aHKIqnxCCZtRDg&ust=1377711189559666

Arrive earlyCheck out room and viewTest equipmentBackup planLogistical arrangementsRelax, greet, connect

Game Day Checklist

INSIGHTS

Top 15 List

Be Excited

Have Fun

Look thru a window to your audience, not into a mirror

at yourself

Personalize to audiencePersonalize

Pick people out for energy

Find Energy

Read the audience

Read your Audience

Obama reading prompter

but don’t read to your Audience

No lecturnRemove from room

NoLecternAllowed

Never curse, be careful with jokesPolitical cartoon?

• Voice intonations• Movement• Pauses• Pacing of Delivery• Word emphasis• Gestures• Eye contact• Expressions

Delivery

This is an example of a deadly slide:• There is a lot of information on this slide.• It is in a small font and each bullet forms and complete

sentence.• There is no way the audience is going to read every bullet

point on this slide.• There is even less chance they will be able to write it all

down, assuming they wanted to.• And there is even a smaller chance that they are going to

care.• While the audience is focusing on the tiny font and dense

text, they are not listening to a word I am saying.• You can be sure that by the time they get to this bullet point

their brains are screaming to stop!!!• Has anyone even gotten this far?

Slides

• 6 lines, 6 words per line – Maximum • 10-second rule• No sentences; some bullets; many

pictures• Bright room – bright; Dark room – dark • Remote• You are the message, not your slides

Slides

• Sans Serif (not this)• UPPER AND LOWER CASE

• 44 head, 32 text• Avoid bold, underline• Shadows are OK• Be careful with color

Font

• Picture • Bar graph

Graphics

• Line chart

• Pie chart

Verbal7%

Vocal38%Visual

55%

Hear

See

Hear & See

Discuss

Practice

Teach Others

20%

30%

50%

70%

80%

95%

0123456

Animations and Builds

Animations & Transitions

Q&A

Feedback

Feedback

FINALADVICE

Added value

Relax

1. Prepare better2. Practice more3. Fake relaxing4. It’s a Conversation, not a Presentation

Tips for Relaxing

Q&A

CONCLUSION

Plan

Prepare

Practice

Relax

Whatever it takes.