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Print Marketing

Print Marketing - Wild Dog Design

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Wild Dog Design is an award winning Brighton based design agency, with expertise in branding design and brand management. Our clients include travel and tourism, NGOs, education, local authorities, charities, the arts, environmental agencies and specialist high-end retail.

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Page 1: Print Marketing - Wild Dog Design

Print Marketing

Page 2: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

Cox & Kings

Winner Best Direct Mail campaign. Our brief each year is to design effective & prestigious collateral with high-end production values that reflect the C&K cultural ethos. Our 2012 DM received an outstanding 9.8% response conversion rate; resulting in winning the Best DM Campaign at the Travel Marketing Awards and has been requested to be a DM case study on The Royal Mail’s website.

Winner 2012

Page 3: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

Cox & Kings

Winner Best Direct Mail campaign. Our brief each year is to design effective & prestigious collateral with high-end production values that reflect the C&K cultural ethos. Our 2012 DM received an outstanding 9.8% response conversion rate; resulting in winning the Best DM Campaign at the Travel Marketing Awards and has been requested to be a DM case study on The Royal Mail’s website.

Winner 2012

Page 4: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

Cox & Kings

Winner Best Direct Mail campaign. Our brief each year is to design effective & prestigious collateral with high-end production values that reflect the C&K cultural ethos. Our 2012 DM received an outstanding 9.8% response conversion rate; resulting in winning the Best DM Campaign at the Travel Marketing Awards and has been requested to be a DM case study on The Royal Mail’s website.

Page 5: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

Cox & Kings

Winner Best Direct Mail campaign. Our brief each year is to design effective & prestigious collateral with high-end production values that reflect the C&K cultural ethos. Our 2012 DM received an outstanding 9.8% response conversion rate; resulting in winning the Best DM Campaign at the Travel Marketing Awards and has been requested to be a DM case study on The Royal Mail’s website.

Page 6: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

Greenstar

For Greenstar, the largest recycling-led waste management company in the UK & Ireland, we designed & produced a small run personalised DM piece; including bespoke case-study copy relevant to the recipient. Produced entirely from recycled material, including even the ring binding the effect was dramatic and elicited a great response.

Page 7: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

Greenstar

For Greenstar, the largest recycling-led waste management company in the UK & Ireland, we designed & produced a small run personalised DM piece; including bespoke case-study copy relevant to the recipient. Produced entirely from recycled material, including even the ring binding the effect was dramatic and elicited a great response.

Page 8: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

Greenstar

For Greenstar, the largest recycling-led waste management company in the UK & Ireland, we designed & produced a small run personalised DM piece; including bespoke case-study copy relevant to the recipient. Produced entirely from recycled material, including even the ring binding the effect was dramatic and elicited a great response.

Page 9: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

Brighton College

Brighton College commissioned Wild Dog to design and produce their latest fundraising direct mail collateral to build The Jubilee Pavilion. The aim of the college is to build a beautiful, state-of-the-art sports and activities based pavilion; coupled with developing the grounds to offer first class sporting facilities.

In the absence of any photography, our design approach was to maximise the use of incredible cgi imagery created by the architects and show a living, breathing and vibrant Jubilee Pavilion sitting at the heart of college and community life. Whilst respecting the corporate guidelines, we were offered a free-reign to create a clean and elegant typographical style that allowed the copy to simply state the case and value of the recipient contributing.

Page 10: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

Brighton College

Brighton College commissioned Wild Dog to design and produce their latest fundraising direct mail collateral to build The Jubilee Pavilion. The aim of the college is to build a beautiful, state-of-the-art sports and activities based pavilion; coupled with developing the grounds to offer first class sporting facilities.

In the absence of any photography, our design approach was to maximise the use of incredible cgi imagery created by the architects and show a living, breathing and vibrant Jubilee Pavilion sitting at the heart of college and community life. Whilst respecting the corporate guidelines, we were offered a free-reign to create a clean and elegant typographical style that allowed the copy to simply state the case and value of the recipient contributing.

Page 11: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

RAC Club

The Royal Automobile Club commissioned Wild Dog to design their supporting brochure for their annual Midsummer Drive-In event. In its 10th year, the Drive-In is held at the prestigious Woodcote Park. The day will showcase some of the best and most eclectic cars to be found in the UK, and is a calendar highlight for motoring enthusiasts.

The elegant 16 page, A5 brochure is a directory for the unusual cars on show and presents the information in a stylish yet classical way. We also handled the print and suggested a silk text interior with a contrast of an uncoated cover. The title on the cover is foiled in silver, which works perfectly with the dashboard detail image.

Page 12: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

RAC Club

The Royal Automobile Club commissioned Wild Dog to design their supporting brochure for their annual Midsummer Drive-In event. In its 10th year, the Drive-In is held at the prestigious Woodcote Park. The day will showcase some of the best and most eclectic cars to be found in the UK, and is a calendar highlight for motoring enthusiasts.

The elegant 16 page, A5 brochure is a directory for the unusual cars on show and presents the information in a stylish yet classical way. We also handled the print and suggested a silk text interior with a contrast of an uncoated cover. The title on the cover is foiled in silver, which works perfectly with the dashboard detail image.

Page 13: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

RAC Club

The Royal Automobile Club commissioned Wild Dog to design their supporting brochure for their annual Midsummer Drive-In event. In its 10th year, the Drive-In is held at the prestigious Woodcote Park. The day will showcase some of the best and most eclectic cars to be found in the UK, and is a calendar highlight for motoring enthusiasts.

The elegant 16 page, A5 brochure is a directory for the unusual cars on show and presents the information in a stylish yet classical way. We also handled the print and suggested a silk text interior with a contrast of an uncoated cover. The title on the cover is foiled in silver, which works perfectly with the dashboard detail image.

Page 14: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

National Treatment Agency

Our brief was to design & create a revolutionary new training manual that will assist key drug workers help tackle substance misuse within the criminal justice system.’Routes to Recovery’ helps with a new programme against substance misuse and drug treatments within Britain’s prisons.

Our solution was to create 2 elements for the project. The first being a main ‘mapping user manual’ which is an eight-chapter wiro bound folder that explains everything about NLM and treatment processes in prisons. It also includes client worksheets on drug addiction and harm reduction, relapse prevention and preparation for release. The colourful and user-friendly worksheets resemble maps and flow charts with diagrams that are easy to understand for the clients and easy to use for the keyworkers and counsellors.

National Treatment Agencyfor Substance Misuse

National Treatment Agencyfor Substance Misuse

Page 15: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

National Treatment Agency

Our brief was to design & create a revolutionary new training manual that will assist key drug workers help tackle substance misuse within the criminal justice system.’Routes to Recovery’ helps with a new programme against substance misuse and drug treatments within Britain’s prisons.

Our solution was to create 2 elements for the project. The first being a main ‘mapping user manual’ which is an eight-chapter wiro bound folder that explains everything about NLM and treatment processes in prisons. It also includes client worksheets on drug addiction and harm reduction, relapse prevention and preparation for release. The colourful and user-friendly worksheets resemble maps and flow charts with diagrams that are easy to understand for the clients and easy to use for the keyworkers and counsellors.

National Treatment Agencyfor Substance Misuse

National Treatment Agencyfor Substance Misuse

Page 16: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

National Treatment Agency

An award winning design for the NTA’s Annual Report.Powerful use of typographical detail, judicious pull quotes, colour palette and commissioned photography ensured an impactful and informative report for this highly respected Government organisation.

National Treatment Agencyfor Substance Misuse

National Treatment Agencyfor Substance Misuse

Page 17: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

National Treatment Agency

An award winning design for the NTA’s Annual Report.Powerful use of typographical detail, judicious pull quotes, colour palette and commissioned photography ensured an impactful and informative report for this highly respected Government organisation.

National Treatment Agencyfor Substance Misuse

National Treatment Agencyfor Substance Misuse

Page 18: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

The Lister Hospital

The internationally renowned Lister Hospital in Chelsea, has launched a series of specialist masterclasses for GP’s and medical specialists registered in central London. The hospital commissioned Wild Dog to design and create the Invitation and Programme to these prestigious events, coupled with a strategic visual overview of how the programme can be rolled out over the coming year in both traditional DM and electronic marketing.

Page 19: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

CSA World

Celebrity Speakers provide the most influential people on the planet to inspire, educate, motivate or entertain at corporate & international government events. They are a world leading speaker bureau and have offices in sixteen countries. Celebrity Speakers commissioned Wild Dog to design, produce and print their prestigious magazine distributed throughout the world in support of their organisation’s key marketing collateral.

Page 20: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

CSA World

Celebrity Speakers provide the most influential people on the planet to inspire, educate, motivate or entertain at corporate & international government events. They are a world leading speaker bureau and have offices in sixteen countries. Celebrity Speakers commissioned Wild Dog to design, produce and print their prestigious magazine distributed throughout the world in support of their organisation’s key marketing collateral.

Page 21: Print Marketing - Wild Dog Design

W I L D D O G D E S I G N ™

CSA World

Celebrity Speakers provide the most influential people on the planet to inspire, educate, motivate or entertain at corporate & international government events. They are a world leading speaker bureau and have offices in sixteen countries. Celebrity Speakers commissioned Wild Dog to design, produce and print their prestigious magazine distributed throughout the world in support of their organisation’s key marketing collateral.

Page 22: Print Marketing - Wild Dog Design

Michael C Hughes Managing Director

dd +44(0)1273 [email protected]

Wild Dog DesignMedia Centre, 9-12 Middle Street, Brighton, BN1 1AL+44(0)1273 278766 [email protected] www.wilddogdesign.co.uk