PRODUCT MANAGEMENT IN WAR & PEACE

RAMKUMAR NARAYANAN

NAVIGATING THE TURBULENT TIMES

•FIERCE COMPETITION

•UNCERTAIN GROWTH ENVIRONMENT

•DISRUPTIVE TRENDS

PEACE•GROWING CUSTOMER & REV METRICS

•COMPETITION AT BAY

•BANDWIDTH TO EXPERIMENT BEYOND CORE

PEACE [PITFALLS]•COMPLACENCY•LACK OF INVESTMENTS IN THE FUTURE•TRACKING VANITY METRICS•LOSING FOCUS ON ”A” TALENT

PEACE [MITIGATING]•CUSTOMER OBSESSION NON-NEGOTIABLE

•FOCUS ON SHORT, MEDIUM & LONG TERM

•DISRUPT YOUR SELF

•PRIORITIZE CONTINUOUSLY

WAR

•INTENSE COMPETITION

•BURNING FINANCES

•TALENT ATTRITION

WAR [PITFALLS]•ANALYSIS PARALYSIS•SACRIFICING LONG TERM FOR SHORT TERM•CUSTOMER FOCUS BECOMES A CASUALTY•NON-INCLUSIVE TOP DOWN DECISION MAKING

WAR [MITIGATING]•CUSTOMER OBSESSION NON-NEGOTIABLE•FOCUS ON ”TRUE METRICS” NOT VANITY•TRUST YOUR SENIOR STAFF – EMPOWER•COMMUNICATE WITH URGENCY & OPENNESS

PM TRAITS•ADAPTABLE•GREAT COMMUNICATOR•CRITICAL THINKER•SUPERLATIVE LISTENER•DERIVES INSIGHTS FROM DATA•COURAGEOUS