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Business Case
NIGERIA AT 50
INEBI EWEKA
4/25/2010
.
Developing Nigeria
1ST OCTOBER PUBLICATIONS LIMITED
Business Case
Table of Contents1 Executive Summary................................................................................................................................3
1.1 Opportunity Statement....................................................................................................................31.2 Desired State..................................................................................................................................31.3 High Level Benefit Analysis............................................................................................................4
2 Project Overview.................................................................................................................................... 52.1 Project Description......................................................................................................................... 52.2 Project Goals & Objectives.............................................................................................................72.3 Assumptions................................................................................................................................... 82.4 Constraint....................................................................................................................................... 82.5 Proposed Solution................................................................................................................................ 8 Sponsorship........................................................................................................................................92.6 Design Publication Content.......................................................................................................... 112.7 Project Resource Needs...............................................................................................................122.8 Project Duration............................................................................................................................142.9 Risk Assessment.......................................................................................................................... 14
3 Cost Benefit Analysis............................................................................................................................173.1 Estimated Project Budget.............................................................................................................17
4 Conclusion/Recommendation...............................................................................................................18
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1 Executive Summary
1.1 Opportunity Statement
Developing and rebranding Nigeria’s image is a complex process. But despite all these intensive process, it will have positive and permanent effects in the long run for Nigeria. It will provide trust, productivity, enrichment, social improvement to the citizens of Nigeria while providing credibility, improvement in tourism, increase in export revenue, trading advantages to the country itself.
For this reason 1ST OCTOBER PUBLICATION LIMITED ,a company incorporated under the Companies and Allied Matters Act 1990 and its Assigns African Times Network London 324/326 Regent street, Albany House office 404 WIB 3HH. AND MINISTRY OF FORIGN AFFAIRS NIGERIA, an organ/agency of the Federal Government of Nigeria and its assigns (Nigerian High Commissions London) have entered a public-private partnership in publication of a world class commemorative reference book (hereinafter referred as the book) as one of the way to develop Nigeria Image and also as a strategy for national brand building to attract foreign investment.
The publication of this book will celebrate and commemorate Nigeria’s 50 th Independence Anniversary on the 1st of October 2010.
The Project book will reengineer the Nigerian story. The Project "book" will create a positive national image for Nigeria. The Project "book" will re-brand the image of Nigeria and provide a platform for investment
opportunities that exist in Nigeria. The Project "book" will celebrate Nigeria There is a need to re-launch our misconceived image by the United Kingdom and the rest of the
world. A need to correct the negative perception of Nigeria by the outside world The book will bring an understanding to the whole world of our rule of law and a country where they
can stake their money. The outside world must be aware of the business opportunities available in Nigeria. The book will tell the true/real Nigeria story. The book will reflect on the true position on all efforts in Nation building in the last 50 year within
Nigeria.
The launch/Presentation will take place in London United Kingdom come September /October 2010 to reengineer our story and national image and re-launch our misconceived image through their platforms after 50 years of independence from them
1.2 Desired State The Publication of a world class commemorative reference book with initial production of 50,000 copies The creation of a website with linkages This linkage shall include all foreign missions, all Nigerian
Diaspora organization using the Nigeria UK diasporas organization as platforms for publicity for the publication.
Content of the publication will include materials that will celebrate and re-brand the image of Nigeria while providing a platform for investment opportunities that exist in Nigeria. The content will include:
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Business Case
Positive nationalistic perspectives from Ministries, local governments, political groups Positive nationalistic perspectives in economic area: Chamber of commerce, exchange market,
trade unions. Opinion of leaders in social, cultural areas and professional organizations like art and sports. Archival materials Excerpts from interviews with government officials in the Uk & Nigeria historical symbols Positive nationalistic perspectives from Institutions, universities and schools.
Sponsorship of the publication from: Major UK companies operating in Nigeria Major Nigerian Companies operating in the UK Banks and Multinationals both in Nigeria and the UK Government Agencies and Parastatals. Learning institutions.
The launch/Presentation in London United Kingdom. The launch will consist of a high profile event which will be informative, stylish and glamorous.
Before the launch there is public enlightenment in the major international TV networks and will be broadcasted also on presentation to major TV networks for purposes of enlightenment and advertisement to boost sales
The publication made available “through the goodwill of the MFA” to all Nigerian Foreign Missions and chanceries /embassies all over the world.
Sale Of the publication to 36 states of the federation including FCT Major UK companies operating in Nigeria Major Nigerian Companies operating in the UK Banks and Multinationals both in Nigeria and the UK Government Agencies and Parastatals Nigerian Universities
1.3 High Level Benefit Analysis
The publication of a world class commemorative reference book of this caliber will provide the following benefits to Nigeria:
The Publication will provide effective liaison with foreign information attaches in Nigeria and representatives of News Agencies in order to give objective information on developmental programmers of the country
The reference Publication will contain objective information on developmental programmes in Nigeria gotten from effective liaison with foreign information attaches in Nigeria, representatives of News Agencies, government bodies and institution.
The publication will provide a colourful international reference book on Nigerian, providing information and update on current reforms and development.
The publication and its presence in Nigeria embassies abroad will create a good marketing strategy for the purpose of marketing Nigeria.
A “Nigerian At 50” website with content from the book, Ministry Of Foreign Affair, Ministry Of Information, Ministry of Tourism and other Private and government organisation home and abroad
The launch of the book event will provide an opportunity for networking amongst Nigerians abroad. The publication will easily lead to the creation of a documentary on Nigeria and an Investors and
Tourist guide on Nigeria.
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The book will provide information on Nigeria because the world appreciates the value of information.
The Publication will create a platform for Nigeria to begin to take those steps on its way to being a world leader.
The publication will sell Nigeria to her citizens on a mass -scale, in order for them to cultivate the virtue of tolerance, peace, unity and respect for institution of dialogue and appreciate the democratic procedure for grievance handling and resolution of conflicts.
The book/Publication will provide a fair coverage of Nigeria on the international scene, marketing Nigeria in a globalised world.
And lastly the book will provide a return on the investment (Monetarily)
In conclusion the successful completion of this project will provide “New windows of Opportunities” for Nigeria.
2 Project Overview
2.1 Project Description
The Publication of a world class reference book by the Ministry of Foreign Affairs and 1st October who have the experience and capacity based on their previous publications namely; 1st October Vol. 1, Vol. 2 and Vol. 3 and the 1st October Commemorative Publication for the Nigeria/South Africa Bi-national 10 th
year Anniversary. The content of the publication will include archival materials, historical symbols and positive nationalistic
perspectives from institutions, corporate bodies, governments and national heroes. Prior to launch of event there will be public enlightenment in the major international TV networks and will
be broadcasted also on presentation to major TV networks for purposes of enlightenment and advertisement to boost sales
The launch of the publication will be The Nigeria High Commission in London United Kingdom. This will be the ideal location being that Britain colonized Nigeria. The aim to reengineer our story and national image and re-launch our misconceived image through their platforms in London after 50 years of independence from them.
The Quality Criteria agreed for the publication give authority to 1st October to employ the services of their consultants and technical partners without recourse to the MFA.
African Times Network London (ATN) a Holden to 1st October located in London United Kingdom has been chosen by 1st publication Limited to deliver the project on its behalf in London and as it may deem fit as the project progresses. African Times Network is a communication enterprise providing services like media services, project management & consultation services and event management & consultation services.
1st October Consultants & Technical Partners identified for the project are:
SOL 90 A world class Editorial Publishing organization with more than 15 years’ experience. Sol 90 is a company specialized in providing editorial content, and strategic marketing solutions for the newspaper, magazine and book publishing industry. Helping them generate new sources of revenue to strengthens brand name and reader’s loyalty.
TIMES RESEARCH AND DEVELOMENT LIMITED: Project management & business development. Integrating strategy, structure, processes and projects.
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INSIGHT COMMUNICATION LIMITED: Nigeria s leading integrated marketing communication agency. Insight strong planning quality comes from working closely with the client to build clients brand programmes. They do this through research, strategy, efficient project management which results in successful execution of their projects.
The Ministry Of Foreign Affairs Nigeria will cause letters of endorsements to be issued to facilitate marketing of the publication and sourcing of information needed to ensure highly informative production.
The Ministry Of Foreign Affairs will provide 1st October Publication a marketing support structure for the sale, distribution and circulation of the publication.
1st October Publication will undertake the marketing and sale of the publication to the general public and targeted institutions/participants.
The Approach for Delivering Nigeria At 50
The Ministry Of Foreign Affairs and 1st October Publication have after careful Research & Critical thinking decided to approach the Project in the following ways
Use Staff of 1st October Publication (African Times Network a subsidiary) to find the best way to move the project forward, monitor, recommend, document, carry out project management for the project, business development and advise on the Nigeria at 50 Project.
1st October publication has invited different partners, consultants & suppliers to come forward and has carefully selected its partners for the Nigeria at 50 projects.
1st October Publication have chosen and will Work with its preferred supplier, technical staff and consultants:
Sol 90 is contracted to create the editorial, Marketing and business Development of and for the publication. Will create all marketing collateral to move the project forward.
Insight Communication and Times Research and development limited have been chosen for Project Management.
Insight communication limited is chosen as Project Director. They will plan the entire task for the delivery of the project. Insight Communication Ltd will provide for the overall execution of the project worldwide. They will work closely with Times Research & development, Sol 90 & the African Times Network to deliver the project.
Times Research and development limited is responsible for the coordination of the project in terms of Planning, documentation working with African Times Network.
African Times Network a beholden of 1st October Publication will work with all partners to deliver the project in the following ways: Project Management, Event Management, and Business Development working on behalf of IST October publication to ensure the project is delivered by all partners.
African Times Network will document all project documents on behalf of 1st October Publication and will be responsible for monitoring timescales and project plans to make sure they are carried out within time frames.
African Times Network Will provide some leading, recommendations to all partners and consultants from the London platform as it deems fit to move the project forward.
2.2 Project Goals & Objectives
The marketing of the product “Nigeria”. Developing Nigeria’s image, rebranding, providing information and update on current reforms and
development
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Development of a world class commemorative reference book with initial production of 50,000 copies Development of a national information gathering mechanism through primary and secondary research,
interviews, and collaboration with government and private organisation that will help improve the image of Nigeria to the rest of the world.
The dissemination of all that information to all Nigerian Missions, embassies diaspora‘s Nigerian organisation all over the world.
The creation of a website with linkages This linkage shall include all foreign missions, all Nigerian Diaspora organization using the Nigeria UK diasporas organization as platforms for publicity for the publication.
Maintenance of website, Content generation and updating and Social networks activities (Facebook) The development of commercial agreements & partnerships Identification & engagement of Sponsorship for the publication Presentation Of the book in London. The presentation will be preceded with public enlightenment in the major international TV networks and
will be broadcasted also on presentation to major TV networks for purposes of enlightenment and advertisement to boost sales.
The launch of the book in London, United Kingdom. The launch will consist of a high profile event which will be informative, stylish and glamorous.
The launch will create a network opportunity for Sponsors for the book (multinationals with presence in Nigeria) to meet high Government Official of Nigeria.
The launch event of the book will should create an awareness of our ready market, political stability, improved governance, high return on investments in Nigeria after 50 years.
The event will create a “congratulations to Nigeria”, by people who attend the event. The production of the “Nigeria 50th Anniversary /commemorative reference book with launch in
designated parts of world The Ministry Of Foreign Affairs Nigeria shall provide contacts, high end links for sales,
recommendations, directives orally and/or in writing to identified participants and potential participants for patronage in advertisement/sell/sponsorship.
The publication as a commemorative publication of NIGERIA 50 th independence shall be made available through the goodwill of the MFA to all Nigerian Foreign Missions and chanceries /embassies of other countries in Nigeria.
2.3 AssumptionsThe Ministry Of Foreign Affairs Nigeria shall ensure access to 1st Publication through reference letters, recommendations to corporate organization, and High net citizens in the UK and around the world for materials for the publication e.g., excerpts on interviews, features from government agencies.
The Ministry Of Foreign Affairs Nigeria shall through its goodwill and contacts secure for the publication high profile interviews, endorsements for the book as support for sales and sponsorships.
The ministry of foreign Affairs Nigeria shall ensure that prior to the formal presentation of the publication as a way to boost publicity, enlightenment and promotion of the publication that access through website linkages auxiliary or incidental web medium should be employed. This linkage shall include but not limited to access to all the foreign missions, all Nigerian Diaspora organization using the Nigeria UK diasporas organization as platforms for publicity for the publication.
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The ministry of foreign Affairs Nigeria shall provide contacts, high end links for sales, recommendations, directives orally and/or in writing to identified participants and potential participants for patronage in advertisement/sell/sponsorship
The publication as a commemorative publication of NIGERIA 50th independence shall be made available through the goodwill of the MFA to all Nigerian Foreign Missions and chanceries /embassies of other countries in Nigeria.
2.4 Constraint
Schedule, such as a fixed end date or a deadline date for a major milestone. Resources, such as a predefined budget. Scope, such as a requirement that three models of the product be developed. The project team members geographical locale compatibility of communication software Technical software language barrier Telephone and video conferencing abilities
2.5 Proposed Solution
Research previous Experience
GHANA: http://www.ghana50.gov.gh/ghana50/index.php SENEGAL: http://www.france24.com/en/20100403-independence-monument-unveiled-amid-
pomp-protests CAMEROON: http://www.cameroonhighcommission.co.uk/docs/camat50_public_notice.pdf CAMEROON: http://www.cameroonhighcommission.co.uk/docs/camat50_litCommitte.pdf 17 African Countries celebrate 50 yrs. 2010: http://www.videocrux.com/video/22166/African-
nations-celebrate-50-years-of-democracy
Sponsorship
Creation of sales collateral when required Setting out a business development strategy Devising and constantly revising a presentation strategy Creating a message that will clearly define what's in it for the corporate partners We will identify the right contacts in the target organisations and devise the ideal engagement
method. Ensuring the project has the right image and perception Using case studies of other countries celebrating 50th independence in Africa like Cameroon and
Senegal to move the project forward Advising on the best strategy to engage Nigerians in the diaspora Develop an ideal message with the right keyword and charitable angle for the target market Develop a “what’s in it for me” angle for the corporate partners’ and advertisers message Create and ensure a sleek corporate image and communication. Weekly meeting to review progress of the campaign Identify contacts within UK companies operating in Nigeria, we will leverage on these contacts to
get our message Employing sales intelligence tools to follow up the contacts
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Contacting the contacts at the target company via Sales network Creating networking events to directly engage the stake holders in the targeted sectors.
Business Development Identify trendsetter ideas by researching industry and related events, publications, and
announcements; tracking individual contributors and their accomplishments. Locates or proposes potential business deals by contacting potential partners; discovering and
exploring opportunities. Screens potential business deals by analyzing market strategies, deal requirements, potential, and
financials; evaluating options; resolving internal priorities; recommending equity investments. Develops negotiating strategies and positions by studying integration of new venture with company
strategies and operations; examining risks and potentials; estimating partners' needs and goals. Closes new business deals by coordinating requirements; developing and negotiating contracts;
integrating contract requirements with business operations. Protects organization's value by keeping information confidential. Updates job knowledge by participating in educational opportunities; reading professional
publications; maintaining personal networks; participating in professional organizations. Enhances organization reputation by accepting ownership for accomplishing new and different
requests; exploring opportunities to add value to job accomplishments.
High Commission London Getting a presence in the commission in terms of office space or a temporary entrance
document. Letter of reference for all partners and consultants HC generating interview with some recommended interviewees and Letter for Develop
commercial agreements & partnerships.
Distribution Develop the distribution Scheme (online/offline; locally/internationally) Locally: Research distribution scheme for what will work in Nigeria and for all those that will engage
in Nigeria, High Commissions in all countries (104) List of government organizations and work at trying to get them involved in the project, sell to them
at least 10 copies. Online: Amazon, Copy sales income and charity. For Distribution internationally: I have had some meetings with DHL and have come this
conclusion, there is a discount system in place that could minimize the cost of distribution For example if the book price spend level would be in the region of 100 per week over £4000 which would give us a 71% discount on European Express Saver services and 69% off Worldwide shipments outside of the EU see chart for discount pricing and level of carriage. See table and explained in details on recommendation.
Bands of revenue in £
0 - 51 - 151 - 301 - 501 - 1001 -
1501 -
2001 -
4001 -
6001 - **MRS @ 3Kg for 50 150 300 500 1000 1500 2000 4000 6000 Abov
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e each Zone
Domestic Express
0.0% 29.0%
39.0%
44.0%
51.0%
58.0%
62.0%
64.0%
66.0%
69.0% 66.0%
Trans border Express
16.0%
35.0%
46.0%
51.0%
57.0%
63.0%
66.0%
68.0%
71.0%
74.0% 71.0%
Worldwide Express
16.0%
35.0%
46.0%
51.0%
57.0%
63.0%
66.0%
67.0%
69.0%
72.0% 69.0%
Domestic Express Saver
0.0% 29.0%
39.0%
44.0%
51.0%
58.0%
62.0%
64.0%
66.0%
69.0% 66.0%
Transborder Express Saver
16.0%
35.0%
46.0%
51.0%
57.0%
63.0%
66.0%
68.0%
71.0%
74.0% 71.0%
Worldwide Express Saver
16.0%
35.0%
46.0%
51.0%
57.0%
63.0%
66.0%
67.0%
69.0%
72.0% 69.0%
Domestic Standard Multi Piece Shipment
0.0% 28.0%
43.0%
47.0%
56.0%
59.0%
63.0%
65.0%
67.0%
67.0% 67.0%
Transborder Standard Multi Piece Shipment
16.0%
35.0%
45.0%
50.0%
55.0%
60.0%
63.0%
65.0%
67.0%
69.0% 67.0%
Worldwide Standard Multi Piece Shipment
16.0%
35.0%
45.0%
50.0%
55.0%
60.0%
63.0%
65.0%
67.0%
69.0% 67.0%
Domestic Standard Single Piece Shipment
0.0% 31.0%
46.0%
52.0%
61.0%
69.0%
70.0%
72.0%
73.0%
74.0% 73.0%
Trans border Standard Single Piece Shipment
19.0%
38.0%
48.0%
53.0%
58.0%
63.0%
66.0%
68.0%
70.0%
72.0% 70.0%
Worldwide Standard Single Piece Shipment
19.0%
38.0%
48.0%
53.0%
58.0%
63.0%
66.0%
68.0%
70.0%
72.0% 70.0%
Worldwide Expedited
16.0%
23.0%
29.0%
33.0%
36.0%
43.0%
45.0%
47.0%
49.0%
51.0% 49.0%
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On line Distribution & Book ShopsThe most important aspect here is getting the : INTERNATIONAL STANDARD BOOK NUMBER (ISBN)
The right side features the standard ISBN (International Standard Book Number) barcode, which is required by traditional book sellers such as Barnes & Nobles, Borders, and Amazon. We will first obtain ISBN number from ISBN.org. .
Please review the example pictures below
1. The bottom left features the standard UPC code. It is optional if we plan to only sell through traditional book stores such as Borders, Barnes & Noble, or Amazon. If we plan to also sell book through other retail outlets then we recommend adding this UPC code, as it is the standard barcode scanned by regular retailers.
2. The right side features the standard ISBN (International Standard Book Number) barcode, which is required by traditional book sellers such as Barnes & Nobles, Borders, and Amazon. We will first obtain our ISBN number from ISBN.org. The service of converting the ISBN number to a barcode graphic that you see in the image is available for additional charges.
3. The small 5-digit barcode next to the ISBN represents your suggested retail price. The first digit of this pricing barcode indicates the currency. The remaining 4 digits indicate the price xx.yy of the Nigeria at 50 book.
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Develop commercial agreements & partnerships
Create CAP format and template to be used for all our partners. Research organizations to know what suit those most; this will be with meeting with their
business development staff and research. Working out benefit realization for organizations and for us. Hotel having copies in VIP areas (London) or in each room (Nigeria)
Website Maintenance Content generation and updating: Social networks activities (Facebook)
Event Definitions (place, etc.).
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Coordination and support
The following suppliers have been identified:
The following venues are identified:
The following dates have been secured pending payment deposits in the next week:
2.6 Design Publication Content
Proposed for Table of contents by SOL 90 (still in development)NIGERIA AT A GLANCEGreat Sons of AfricaCountry profileFacts FiguresGovernance issues
HISTORYThe Colonial EraThe Independence: the big day.The Challenge of PeaceA vision of one united Nigeria
GEOGRAPHY
States of NigeriaThe Seven Wonders of NigeriaDestination NigeriaMaps Guide
ECONOMYA Macroeconomic ViewMain sectors & InfrastructureNigeria´s fifty most respected companiesNigeria´s to the world: fifty world-class offers
ARTSArchitecture, Sculpture, Paintings, Music
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SET UP AN EFFECTIVE GROUP
Goverment, Ministries, local governments, political groups, etc.
Private Sectors- Opinion of leaders in economic areas.
Chamber of Commerce, exchange market, trade unions.
Opinion leaders in social-cultural areas: universities, professional organizations like art, sport, etc.
ANALYZE THE EXISTENT SITUATION- Corporate images
in the country- The international
image of the country- Coherence between
existent situation and the aimed one
TO MODIFY NIGERIA ’S BRAND VALUE
- Country image- Qualities of the products
- Preference rate of the country’s products at
international area- Awareness and
promotion rate of the country
- Promotion policy of the country
TO CHOOSE THE EFFECTIVE COMMUNICATION TOOLS FOR NIGERIA
- Basic tools: The symbol of thecountry
Catchy slogan, etc. Mass media Tv Cinema,Internet
Properties of the country Culturel Scientific Political Economic
BRAND VALUE OF A COUNTRY CITIZENvanity, faith, trust, productivity, to cover citizens’ future, economic improvement, enrichment, social improvement
BRAND VALUE NIGERIA ON THE INTERNATIONAL SCENE credibility, improvement in tourism, leadership in problem solving at international area, export increase, trading advantages
Business Case
CULTUREEthnics groups, Tribal habits, Local foodThe carnival
THE NIGERIA OF THE FUTUREThe vision and national aspirationsStrategic Framework for NV20:2020The challenge of growthThe virtuous circle
2.7 Project Resource Needs
Project Roles and Responsibilities
Role Responsibilities Participant(s)
Project Sponsors
Ultimate decision-maker and tie-breaker Provide project oversight and guidance Review/approve some project elements
Steering Committee
Commits department resources Approves major funding and resource allocation
strategies, and significant changes to funding/resource allocation
Resolves conflicts and issues Provides direction to the Project Manager Review project deliverables
Project Director/Project Manager
Manages project in accordance to the project plan Serves as liaison to the Steering Committee Receive guidance from Steering Committee Supervises consultants Supervise vendor(s) Provide overall project direction Direct/lead team members toward project objectives Handle problem resolution Manages the project budget
Project Participants
Understand the user needs and business processes of their area
Act as consumer advocate in representing their area Communicate project goals, status and progress
throughout the project to personnel in their area Review and approve project deliverables Creates or helps create work products Coordinates participation of work groups, individuals
and stakeholders Provide knowledge and recommendations Helps identify and remove project barriers Assure quality of products that will meet the project
To be identified by Steering Committee
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goals and objectives Identify risks and issues and help in resolutions
Subject Matter Experts
Lend expertise and guidance as needed To be identified by Steering Committee
NAMES PHONE NUMBERS EMAIL
MR HENRY ODEIN AJUMOGOBIA MINISTER FA +23495230198
DR DALHATU SARKI TARFIDA – HC LONDON +447942241861
MR FIDELIS ANOSIKE - CHAIRMAN 1ST OCTOBER +44756699917
OKECHUKWU AGWU CEO/CORDINATOR NIG 50 +2348072169164
ALEJANDRO SANT – SOL90 +34646940129
AHMED UMAR - +447552341501
DAMIAN E AGWU – MINISTER OF INFOR +447942241861
NOEL ANOSIKE CEO FOLIO HOLDONGS LIMITED +2348034530189
DR ALISTAIR SOYEDE –[ NIGERIA IN DIASPORA] +447961963920
ANGELLA-NWANDISON - DIRECTOR ATN UK +447787538699
OZOR OWOBU - PUBLIC COMM FOLIO GROUP +2347037553398
TOM ISEGHOGHI - CEO HUDSON CONSULTING +2348033022200
MR SOLA ENIKANNOLAIYE - MINISTER/SA TO THE HC +447552341490
INEBI EWEKA- PM ATN & NIG AT 50 LONDON +447830665657
ENZO LACCHEO +34934458737MRS SARAH AGHA - PROJECT DIRECTOR NIG 50
PILAR - EDITORIAL SOL90
BARBARA REDNAK SOL 90
TAIWO KOLA OGUNLADE - INSIGHT COMMUNICATION
OLUYEMISI OBADINA INSIIGHT COMMUNICATION
OYINDAMOLA BAMIDELE - INSIGHT COMM
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2.8 Project Duration
Phase/Task Duration
Initiation 2 wks 6/03/10 - 22/03/10
Planning 6 wks 22/03/10- 5/05/10
Implementation 4 mths 5/05/10 – 5/09/10
QA & Pilot Deployment 3 wks 5/09/10 -29 09//10
Total Project Duration: 7 Months
2.9 Risk Assessment
RISK IMPACT OWNER MITIGATION PLAN
ORGANISATION/MANAGEMENT
Possible non-co-operation by all stakeholders(MFA & Ist October Assigns involved Nig 50
H5 Good communications promoting the project to all those likely to be involved (to underline its importance); clear nomination of Authority representatives; escalation to Programme Board of areas where progress is not being maintained. To share all information, including “Work in progress”
May be difficult to reach agreements to standard documentation across all organizations (Sol 90, Times Research and Development limited, Insight communications limited, African Times Network.
H5 Existing relationship suggest that collaborative working already takes place and is successful and can deliver required results. However, the group will obtain commitment at the highest level within each authority. Reach agreement as far as practical.
Get a draft standard ASAPIntegration and working with Government may be more difficult than originally thought.
H4 Everyone Evaluation and understanding of the procedures of the public sector public relation to be undertaken before project starts Understanding the culture of
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government Inadequate adoption of project management practices
H4 Inebi, ICL, Okey Agreed method PRINCE 2
Key personnel have inadequate authority to fulfill their rolesPoor staff selection
Lack of clarity over roles among partners Personality clashes
Indecision or inappropriate decision makingLack of operational support Preparedness to buy in external resources
to meet requirements.
Health and safety constraints.Management incompetence. External resources to undertake major
elements of work for which in-house resources are not available.
STRATEGICUnderperformance to specification
Provision of all potential requirements may not be possible with available budget
Project could be redefined within available resources, to give priority to fundamental systems and still deliver substantial benefits
Collapse of Project Management ( contractor)
H5 Assistant Project Manager takes over immediately
Insolvency, Continuity (MFA promoter)Market fluctuations
Lack of response from the BME staff.
Will be marketed to Sponsors community again. It may have to be re-launched if not immediately popular.
Nig 50 partnerships failing to deliver the desired outcome
LEGAL AND REGULATORY
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New or changed legislation may invalidate assumptions upon which the activity is based.Failure to obtain appropriate procedureUnforeseen inclusion of contingent liabilitiesFailure to achieve satisfactory contractual agreements.Unexpected regulatory controls or licensing requirementsENVIRONMENTAL
Natural disasters Acceptance
Storms, flooding etc. This risk can be transferred – Insurance or penalty clause
Transport problems Acceptance
TECHNICAL PROBLEMS
Scope of review may be too wide Infrastructure failure Back-up system in place so you have a
copy of key data in the event of a system failure.
Inadequate design of questionnairesUnclear expectations
Breaches in information and information security.
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HIGH = H- 4, 5
MEDIUM= M- 3
LOW = L- 1, 2
Insight Communication Limited ICS
Ministry Of Foreign Affairs MFA
African Times Network /1ST October Publication ltd ATN/1ST OP
Times Research & Development limited TRDL
Sol 90 S90
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3 PROJECT BUDGET FOR LONDON ONLY
3.1 Estimated
Total Estimated Project Budget:
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4 Conclusion/Recommendation
THE CONTENT IS Paramount To The Success Of This Project. The content should portray right image and perception. The content will be fresh and mainly primary evidence in additional to all that Nigeria has achieved in the past. The content must do the following and all other desired outcomes outlined above, benefits, objectives.
The publications will identify investment opportunities. Assist investors in finding joint venture partners Ensure effective coordination with other concerned agencies and private sector and act as one-
stop shop for visas/licenses/permits, etc.; Screen and process investment applications in a speedy manner including the processing of
requests for incentives; Influence government in the development of policies which improve the overall business and
investment climate Monitor investment and maintain a comprehensive data and statistical base on investors and the
amount, sectors of investment, etc.
1. The development of Nigeria at 50 website should be a matter of importance! This is the platform that Nig at 50 is operating from. The reason being that it will enhance our negotiating strategizing positions for Nigeria at 50 so within the website for Nigeria at 50 there should be a link to Nigeria at 50 website.
2.The development of commercial agreements & partnerships need a strong website that is in the reality of Nigeria at 50 potential customers who will pay for these level of sponsorship deals e.g. A. http://www.guinness.com/en-row/(reason they were there at independence see document attached title Guinness 1960 DOCUMENT. B. CENTRICA: http://www.centrica.co.uk/index.asp?pageid=39&newsid=1117&type=17&year=2007
3.We will balance marketing and visual appeal. We need Cutting-edge technology and Stunning graphics. In my opinion, I have identified trendsetter ideas for Nigeria by researching industry and related events, publications, and announcements nationally. I would like you & your editorial team to look at the following websites. We want this kind of positive, glossy look for Nigeria at 50
A. http://bhfmagazine.com/bhfadvert_articles/bhf_mainmenu.htmlB. Asiko: Asiko you can view his work at http://asiko.viewbook.com/the owner is Ade and I have contacted him. He is willing to capture images of Nigeria and has recommended two writers that I think you should work with.
Also for writers I have identified for book & website.C.Nkem Ifejika 07958078018 [email protected] (For BBC) He is keen to be part of Nig@50D. Feyi Fawehinimi 07791914166 [email protected] (freelance in London) has written for Sahara & http://www.facebook.com/FeyiF. I can work with him for website content. E.Also there is Yinka http://www.yinkaobebephotography.com/index2.htmlwho is based in Nigeria and is passionate about the work he does and is willing to work out some arrangement with us.
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Business Case
The Nigeria at 50 website, for strategy & for the beginning of the brand we want to represent on the website, should have information like “Nigeria at 50 is partnering with sol90 to launch a Special Commemorative book for Nigeria @50" on behalf of MFA to be launched in London using NHC in London as launch Pad". This should be like head line news etc. or see statements like "creativity is making the complicated awesomely simple".
Special Promotions can be put on Nigeria at 50 and then filtered to Nigeria@ 50 website so as prevent the clutter of the Nigeria@50 website. e.g. "Do you have originality of thought, expression, and imagination? We will allow you in this section... take shots that capture you and Nigeria through your eyes. The best will be presented on the official website for Nigeria at 50.
We can ask for additional information like:YOUR NAME:STATE OF ORIGIN:COUNTRY OF RESIDENCE:PROFESSION:Positive words that reflect Nigeria.(Maybe 2)
Then we create Official Page to Communicate with our potential customers and fans by creating and maintaining an official Facebook Page or Community page to Generate support for Nigeria at 50. If it becomes very popular (attracting thousands of fans) it will be adopted and maintained by the Facebook community.
We have 4 months to the independence of our Great Nation Nigeria. Nigerians are counting on us.
Recommendation from Potential Participant in line with SOL 90 vision
Beyond photography I can add more value to the project as I find myself quite passionate about the topic. To make the most of this book it should be nothing less than the timeless look book or go to book about the first 50 years of Nigeria.
Arts Architecture SculpturePaintingsPhotographyWriters
CultureEthnic groupsTribal habitsLocal foodCarnivalsFestivals
EntertainmentMusic
Movies/filmsTelevision/radioCinemaTheatre
Fashion and beautyDesignersCosmeticsModelsAccessories
CommunicationPostal agencyTelecommunicationAdvertising
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Business Case
LifestyleBeachesResorts
ClubsRestaurantsOwambe
From the above list we take for an example “music”.....and say in the past 50 years how many music eras have we had and who are the people that have championed the era.........say the post-independence era covering 1960 to 1970......then we take 1970 to 1980..........then 1980 to 1990.........then 1990 to 2000 .........then 2000 to 2005...then 2005 to 2010. Photograph these people-the ones alive of course. We can apply this to every category and with this we can identify which photographs we need to source.
FOR BOOK DISTRIBUTION
I have had some meetings with DHL and have come this conclusion, there is a discount system in place that could minimize the cost of distribution For example if the book price spend level would be in the region of 100 per week over £4000 which would give us a 71% discount on European Express Saver services and 69% off Worldwide shipments outside of the EU see chart for discount pricing and level of carriage.
How and They Work
Ok, it’s Monday and we have a 2kg parcel to go to Turkey (Zone 5) standard book price on Worldwide Express Saver Service is £66.30 + fuel surcharge makes it £74.92. This is next day guaranteed.
So below we fall into the £51-150 revenue level. If we look where the two meet you see in red you get 35% Discount which also comes off of the fuel surcharge.
So our discounted price will be £48.70
However we can take advantage of something called - The 1 week rolling average discount structure.
Its Tuesday and we have an emergency order for the USA, 10 parcels at 6kg for New York (Zone 6) that need to be there tomorrow by 10.30am £285.65 + fuel = £322.79 (60kg). The discount structure is based on transport spend only. Fuel Surcharge gets discounted but does not count towards our weekly spend, so this shipment falls into the 151-300 but because we sent the one to Turkey yesterday this gets added for our weekly spend so it is now £66.30 + £285.65 = £351.95, plus the Fuel Surcharge (13% for Express/Worldwide Services) is £397.71. We are now in the £301-£500 spending level so you hit the 51% discount level.
So when billed the Turkey shipment will be £36.72, and the NY shipment will be £194.88.
When we add the whole weeks transport costs together we will then know which revenue band we fall into for that week’s shipping. Please follow your finger down the revenue band for the week to see what discount you will get from your chosen service.
Bands of revenue in £ 0 - 51 - 151 - 301 - 501 - 1001 - 1501 - 2001 -4001 - 6001 - **MRS @ 3Kg for each Zone
50 150 300 500 1000 1500 2000 4000 6000 Above
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Business Case
Domestic Express 0.0% 29.0% 39.0%44.0%51.0% 58.0% 62.0% 64.0%66.0% 69.0% 66.0%
Trans border Express 16.0% 35.0% 46.0%51.0%57.0% 63.0% 66.0% 68.0%71.0% 74.0% 71.0%
Worldwide Express 16.0% 35.0% 46.0%51.0%57.0% 63.0% 66.0% 67.0%69.0% 72.0% 69.0%
Domestic Express Saver 0.0% 29.0% 39.0%44.0%51.0% 58.0% 62.0% 64.0%66.0% 69.0% 66.0%
Transborder Express Saver 16.0% 35.0% 46.0%51.0%57.0% 63.0% 66.0% 68.0%71.0% 74.0% 71.0%
Worldwide Express Saver 16.0% 35.0% 46.0%51.0%57.0% 63.0% 66.0% 67.0%69.0% 72.0% 69.0%
Domestic Standard Multi Piece Shipment 0.0% 28.0% 43.0%47.0%56.0% 59.0% 63.0% 65.0%67.0% 67.0% 67.0%
Transborder Standard Multi Piece Shipment 16.0% 35.0% 45.0%50.0%55.0% 60.0% 63.0% 65.0%67.0% 69.0% 67.0%
Worldwide Standard Multi Piece Shipment 16.0% 35.0% 45.0%50.0%55.0% 60.0% 63.0% 65.0%67.0% 69.0% 67.0%
Domestic Standard Single Piece Shipment 0.0% 31.0% 46.0%52.0%61.0% 69.0% 70.0% 72.0%73.0% 74.0% 73.0%
Trans border Standard Single Piece Shipment 19.0% 38.0% 48.0%53.0%58.0% 63.0% 66.0% 68.0%70.0% 72.0% 70.0%
Worldwide Standard Single Piece Shipment 19.0% 38.0% 48.0%53.0%58.0% 63.0% 66.0% 68.0%70.0% 72.0% 70.0%
Worldwide Expedited 16.0% 23.0% 29.0%33.0%36.0% 43.0% 45.0% 47.0%49.0% 51.0% 49.0%
As explained the more we ship, the more we save, so by putting all of your shipments in the same Monday to Friday week through our UPS account will just make the last shipment cheaper as we go along. The easiest way to get a price is to go here and get your price. Using the above formula you can see that by Friday you could be saving the project quite a lot of money.
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