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Advertise to apartment renter demographic nation wide through Property Centric Search Solutions. Whether you are a local business targeting renters in your neighborhood, national brands, or moving related companies, Property Centric can help you increase your exposure and find new customers through local search advertising.
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Increase sales
and customers
with Property Centric’s
market of new movers
and renters.
Your Business
New Movers, Renters
Embedded Search Engine
Major Apartment Sites
Property Centric is in the successful search vertical
A prime demographic to target:
88 Million renters in US
Internet savvy
Single - ages 25 - 35
Starting to choose brands and will become
customers for life
Average income $40K plus
23% earn $50K plus
High disposable income
Credit Approved
Source: National Multi Housing Council
Renters/New Movers are a valuable market
Sell to renters when they are in the buying cycle
• Consumers are most likely to make
changes in brands at this stage of the
buying cycle.
• They must make decisions on internet,
TV, phones, furniture, household goods,
etc.
• New renters will be spending heavily -
$4,500 on average when they move
Mover switching by
category
Total Cross
Town
Within
State
Out of
State
Restaurants 39% 17% 47% 75%
Grocery Stores 38% 19% 42% 74%
Cable TV provider 38% 22% 39% 72%
Home telephone provider 36% 20% 36% 73%
Pharmacy 34% 15% 40% 63%
Hardware stores 33% 15% 40% 59%
Internet provider 33% 20% 35% 58%
Local Newspaper/Mag. 33% 14% 36% 70%
Home insurance provider 30% 19% 28% 58%
Bank 24% 11% 23% 53%
Charities 24% 14% 27% 40%
Department stores 23% 10% 26% 47%
Discount stores 23% 9% 31% 39%
Car insurance provider 20% 13% 19% 38%
Cellphone provider 16% 10% 18% 27%
Source: EDM Research
How your business can dominate the renters’ market
PC’s unique network of apartment community sites
• Largest national provider of Local Search Solutions
to multi-family industry
• Represent several hundred individual apartment
communities across the US
• Directories in 27 major MSAs
• Two of the top 10 largest property
management firms in the country
• 45 apartment company partner sites to date – list
available on request
• More than 500,000 searches monthly
• 1 million-plus visitors mo. to combined network*
*Based on traffic per number of units.
• Renters prefer Property Centric’s
localized search
• 79% of new movers searched for
local maps and directions within a
month of moving – ClickZ.com
• 92% of local searches convert later – Pandia.com
• Local businesses see 10 times
better ROI from local search
compared to Yellow Pages – ClickZ.com
PC’s search technology is embedded in apartment sites
Landlords promote PC’s local search to new renters
• Property management companies share in
revenue so they are incentivized to promote
site and partners to renters.
• Landlords show site to new renters when
signing lease
• Search engine is promoted in newsletters
• New movers searching for
apartments
• Renters who decide on apartment
complex and become residents
• Existing renters
Cover the three renter/new mover market segments
• Property Centric reaches
a large percentage of
potential renters in each
MSA
• New movers will spend
$4500 on average
• Create a category
specifically for your
business
Reach all renters with new movers resource channel
Gain No. 1 page rank with Tier One listings
• No. 1-3 ranking generates
best response.
• Choose high-response
keywords relevant to your
business
• Fewer competitors means
better conversions
Banner campaigns will boost response
• Banners can be tied into target
keywords
• CTRs as high as 30%
• With the right offer, run-of-site banners
will also generate interest from renters
Your
Ad
Here
Create a special unique category for your business
• Be the first business listed in your
designated category
Gain an SEO edge with geo-targeted in-bound links
Listing in multiple directories will boost your page rankings
Property Centric’s Premier Packages
• Become the “Preferred Vendor” in your category for Property Centric renters
• Create New Mover and Internet categories specific to your business
• Capture Tier One page ranking for your target keywords for best response
• Target and test banner program for keywords and run-of-site ads
• Promote face-to-face to new renters with landlords
• Special introductory rate in your target markets
• Dominate this niche market. Get higher conversions. Acquire more customers.
Property Centric’s client and metro list
METRO SEARCH ENGINES Property Centric Client List MSA
• Lynd Property Management Austin-Round Rock, TX MSA
• Avalon Bay Communities Baltimore-Towson, MD MSA
• Village Green Properties Chicago-Naperville-Joliet, IL-IN-WI MSA
• Lynd Property Management Dallas-Fort Worth-Arlington, TX MSA
• Riverstone Residential Denver-Aurora, CO MSA
• Urbane Apartments Detroit-Warren-Livonia, MI MSA
• Riverstone Residential Houston-Sugar Land-Baytown, TX MSA
• Lynd Property Management Houston-Sugar Land-Baytown, TX MSA
• Sexton Properties Indianapolis-Carmel, IN MSA
• Flaherty & Collins Properties Indianapolis-Carmel, IN MSA
• Barrett & Stokely Properties Indianapolis-Carmel, IN MSA
• JC Hart Indianapolis-Carmel, IN MSA
• NTS Development Indianapolis-Carmel, IN MSA
• Picerne Property Management Las Vegas-Paradise, NV MSA
• Lynd Property Management Little Rock, AK MSA
• Gerson Bakar Properties Los Angeles-Long Beach-Santa Ana, CA MSA
• NTS Development Louisville-Jefferson County KY-IN
• Applied Company NY-Northern NJ-Long Island, NY-NJ-PA MSA
• Applied Company NY-Northern NJ-Long Island, NY-NJ-PA MSA
• Kamson Communities Phila.-Camden-Wilmington, PA-NJ-DE-MD MSA
Property Centric’s client and metro list
• Scully Management Phila.-Camden-Wilmington, PA-NJ-DE-MD MSA
• Mark-Taylor Residential Phoenix-Mesa-Scottsdale, AZ MSA
• MEB Property Management Phoenix-Mesa-Scottsdale, AZ MSA
• Dunlap & Magee Properties Phoenix-Mesa-Scottsdale, AZ MSA
• Picerne Property Management Phoenix-Mesa-Scottsdale, AZ MSA
• Gerson Bakar Properties Portland-Vancouver-Beaverton, OR-WA MSA
• Mark-Taylor Portland-Vancouver-Beaverton, OR-WA MSA
• Drucker & Falk Communities Raleigh-Cary, NC MSA
• Artcraft Management Richmond, VA MSA
• Gerson Bakar Properties Sacramento-Arden-Arcade-Roseville, CA MSA
• Wasatch Properties Salt Lake City, UT MSA
• Lynd Property Management San Antonio, TX MSA
• Avalon Bay Communities San Francisco-Oakland-Fremont, CA MSA
• Gerson Bakar Properties San Francisco-Oakland-Fremont, CA MSA
• Avalon Bay Communities San Jose-Sunnyvale-Santa Clara, CA MSA
• Gerson Bakar Properties San Jose-Sunnyvale-Santa Clara, CA MSA
• Riverstone Residential Seattle-Tacoma-Bellevue, WA MSA
• MEB Property Management Tucson, AZ MSA
• HSL Communities Tucson, AZ MSA
• Drucker & Falk Communities VA Beach-Norfolk-Newport News, VA-NC MSA
• Artcraft Management VA-Norfolk-Newport News, VA-NC MSA
• Avalon Bay Communities Wash-Arlington-Alexandria, DC-VA-MD-WV
Property Centric contact informationNetwork sites available upon request
National Advertising Robert Caston 877.889.5500 Ext. 707
Local Advertising Lafayette Davis 877.889.5500 Ext. 718
Business Development Rick Diamond 877.889.5500 Ext. 706
Corporate Main Line 877.889.5500
Corporate Fax 877.512.5500
Corporate Office 7811 Germantown Avenue Suite 3000 Philadelphia, PA 19118
Mailing Address P.O. Box 27486 Philadelphia, PA 19118
