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Lead, Attract, Retain and Profit: Lead, Attract, Retain and Profit: “The Customer-Centric Search Solution”“The Customer-Centric Search Solution”
A Relevant Amenity Attracts More A Relevant Amenity Attracts More Prospects Prospects
“She [Prima Walker] knows that amenities play a large part in garnering initial interest in a community. ‘People start imagining their lifestyle using those amenities,’ she explains. ‘They start to visualize…how easy life will be…’ ” – Multifamilypro article
To be valuable, amenities need to be relevant.
Property Centric, in association with Vortaloptics’ search technology, builds custom local search engines designed to parallel your current growth and customer service initiatives…
• LEAD: Boosts trust in management, brand, amenities
• ATTRACT: Entices new residents – can enhance overall occupancy and long-term renewals
• RETAIN: Gives residents access to property information, community resources, management issues and local amenities 24/7
• PROFIT: Enables a new ancillary revenue channel
Vortaloptics Technology – Foundation for SuccessVortaloptics Technology – Foundation for Success
The Right Search Solution: Controllable, Relevant and
Profitable
• Incorporated in 2000• Industry-leading patent pending
technology • Merges marketing and customer
satisfaction solutions with traditional Internet technologies such as search engines and Web directories:– Unrestricted ability to place
and customize search results– Brand building solutions– Monthly recurring revenue
model• Net-native ASP – Vortaloptics
hosts and maintains search engine, hardware and software
• Caters to the property management industry through direct sales channel Property Centric Inc.
Corporate Headquarters Las Vegas Nevada
Value Proposition: Customer-Centric SearchValue Proposition: Customer-Centric Search
Quick Win # 1: Lead• Keep your company ahead of the
competition
Quick Win # 2: Attract• Unique amenity provides tangible,
immediate value to prospects and drives traffic to your site
Quick Win # 3: Retain• Empower your residents with an
amenity that improves their daily lives and provides the best results
Quick Win # 4: Profit• Leverage your client base – a very valuable
commodity: Achieve monthly recurring revenue and offer free giveaways
Superior ServiceThrough Control
Quick Win #1: LeadQuick Win #1: Lead
• Fact: “Local content represents a $100 billion offline market…All this is addressable by search,” Paul Levine, general manager of Yahoo Local.
• Lead by offering prospects a useful service on your website, a value-added community and information search tool.
• Reinforce to existing residents your customer-centric goals.
• Help prospects find your website through higher natural search listings in major search engines
• Capitalize on the power of word of mouth. As existing residents find value in a life-enhancing amenity, they do marketing for you.
• Give businesses you trust an unobtrusive yet effective marketing outlet to reach your residents.
Keep your brand ahead of the competition
Quick Win #2: AttractQuick Win #2: Attract
• Fact: 84% of American Internet users (107 million) regularly use search engines to find information on specific topics, products and services.
• Your prospects and residents use search to find what they’re looking for. In fact, over 77% of U.S. consumers in the market for a new home use online search engines.
• Research shows the first thing visitors look for at a web site is a search engine. Reinforce the marketing message with a search engine of your very own – where they can locate local and brand-specific information.
• Another tangible way to demonstrate that your company clearly understands their customer’s needs and responds accordingly in many ways, including a very relevant, vertical search tool to make their lives easier and more abundant.
Unique amenity drives traffic to your website from the major search engines and helps to encourage more prospects to conduct a property tour
Quick Win #3: RetainQuick Win #3: Retain
• Fact: More users trust vertical Web sites to provide the targeted information and products they are looking for instead of mega portals or generic search engines.
Empower your residents with an amenity that improves their daily lives and provides the best results
• Your local search engine is something residents can “take with them” – at work or at play. Off-property residential use positively impacts your brand.
• Enhance existing amenities such as concierge services or manager referrals by providing instant information 24/7 to your residents – when they want it.
• Include retail partners in the search engine for free as a value-added service. Offer fixed positioning listings for an additional fee.
• Connect local businesses to new local customers through a monthly giveaway promotion.
How It WorksHow It Works
• Residents visit the “Resident’s Links” page to use the search engine
– Property Information: FAQs, maintenance issues, contacts, realty, new policies, management/resident meeting updates
– Local Community Resources: Parks, recreation, events, municipal services, associations, clubs
– Lifestyle Services: Restaurants, golf courses, travel services, salons and spas, resorts, professional resources, fitness, flowers, child care, dry cleaning, vehicle maintenance, shopping services, etc.
– Commerce: Searchable classifieds, local and national business advertisements and listings
Ease of ImplementationEase of Implementation
Integrate existing partners and advertisers into the search and web directories
Quick Links go to pre-defined directory search results sorted by paid ranking and relevance
Customer use Search Bar to locate information, community events or merchants by keywordAdd links to an online directory of merchants
All your staff needs to do is just add some simple HTML into your existing site.
Increase in-house database and build business-to-consumer relationships through Monthly Winners promotion
Local Results Your Customers TrustLocal Results Your Customers Trust
• Once this resident decides which restaurant she’ll visit tonight, she calls the restaurant to book a coveted table. Your search engine empowers residents to self-discover their needs.
• Consumers are more educated than ever. By making the decision to live at your property, they’ve demonstrated their trust in you. Now, you can build on that trust by offering repeatable benefits from the relevant results your search engine offers.
Because your search engine is built to provide only relevant community and lifestyle results, the results are on-target, every time.
Win-Win-Win Proposition - the ROI Factor Win-Win-Win Proposition - the ROI Factor
• Through the inherent increase in your online visibility (your website will be a resource for more than just property – it will become a local information resource), more prospects will be drawn in for a taste of the connected, privileged lifestyle you offer.
• Residents will gain a daily-use, relevant resource for local, topical and property information.
• Local businesses will benefit from being part of a trusted, always-on resource.
• Your brand benefits from more traffic/prospects to its website, happier residents/customers and advertising revenue from the search engine.
Quick Win #4: ProfitQuick Win #4: Profit
1. ADVERTISING REVENUE SCENARIO:
• ADVERTISER ( TIER 1 )– Securing 50 “Premier” advertisers at
a rate of $300 per month would result in monthly revenue source of $15,000
• ADVERTISER ( TIER 2 )– Securing 50 advertisers at just $100
a month would result in a monthly revenue source of $5,000
• ADVERTISER (TIER 3 )– Securing 100 advertisers at an
average rate of $30 per month would result in a monthly revenue source of $3,000
= Sample monthly revenue: $23,000= Sample yearly revenue: $276,000
Fact: More retailers are shifting advertising dollars to local and vertical markets, citing greater efficiency in delivering qualified leads and customers & lower acquisition costs.
Leverage your client base: Achieve monthly recurring revenue
2. RESIDENT GIVEAWAYS
Build your in-house opt-in database with a Monthly Winner’s promotion (see example here). Barter items for the giveaway are collected from local businesses which add to your overall return on investment.
3. SEARCH ENGINE MARKETING
Potential to recover monthly marketing costs from search engine marketing and lead generation campaigns. Once your website is regularly found more easily at major search engines for local area search phrases, your traffic can increase without additional expenditures.
Solution: Control = ProfitSolution: Control = ProfitEach Property Centric client can login to their own Engine Manager, powered by Vortaloptics, and control all the features of their search engine:
• Position search results any way they choose.
• Manipulate keywords in real-time with the Ad Placer and Search Shaper tools.
• Manage keyword advertising campaigns for advertisers using the Client Center.
• Learn from the statistics in the Reporting Center and find out how to maximize return for advertisers.
Competitive AdvantageCompetitive AdvantageWe deliver search that: Is built faster to your specifications
Is more economical than any other custom search product
Is more relevant
Makes you more money
Builds and protects your brand
““Why can’t we do this ourselves?”Why can’t we do this ourselves?”
• Property Centric will work with you to strategize deployment in one major metro market to start. We will build a search database that is exclusively yours, filled with 3000+ of the best businesses in the area, hand-entered by our staff. – This is far more useful than compiling a few local business links and
adding them to a static HTML page.– The hundreds of hours necessary to build the engine alone is generally
impossible for property management companies to allocate resources to. – During our growth phase, we are building engines significantly below
cost; we only profit if the minimum 2-year contract is signed.• The uniqueness and depth of the search engine technology powered by
Vortaloptics cannot be replicated, as there are 2 patents pending for the search technology and millions invested in its development. This is a high-tech product, made simple for the client and the end user.
• Property Centric offers to become your outsourced sales staff, helping to bring local businesses in as advertisers, thereby building a revenue source for you.
• Building a truly professional resource is essential to create repeat traffic to your site. One of the core features of our product is the return visitor benefit. They’ll only return if it’s robust, relevant, simple to use and beneficial to their lifestyles.
• These are just a few reasons why choosing to outsource to the experts is the most wise and profitable decision for your company.
Summarizing Keys to SuccessSummarizing Keys to Success
• Quick Wins:– Your brand will continue to lead and
innovate– Attract more prospects with better
amenities– Improve the lives of your customers and
build lasting relationships– Gain a monthly recurring revenue source
• Search is only valuable if:– It delivers relevant results for visitors– It is customizable in real-time– It gives visitor statistical insight – It enables you to profit from ad placements
• Ease of Implementation and Management– Simple HTML to be inserted on existing web
pages– Simplified Web Based Administration
Only Property Centric offers all of these features to property management companies
Contact: Rob Remus
PresidentProperty Centric, Inc.
Phone: 866.889.5500 Ext. 719Fax: 877.512.5500
