Proposal for Nanna Mexico ClothesForm

The form in which Nanna Mexico will be presented is by two posters. This will work, as it is print based.

ContentThe poster in terms of content contains two main purposes, a inside and outside poster, this will be useful for the audience as for the outside poster it will contain deals for students alike, making them to come in whilst the inside poster has information about the owner so the customers can contact him and comment about the food.

Legal and Ethical

When creating the poster will make sure that no offence is made

towards any Mexicans. No racial or discriminating content will be

used on our poster. The use of cliché Mexican symbols won’t be used

within the making of the poster. We will aim not be stepping over the

line over any words of phrases that will offend people.

Seasonal Events

The poster we have designed will cover spring- Summer periods

from March to September although it could need to be revamped after 6 months to keep things fresh in the store. The feedback poster can be used to change. The outside poster will change after 6 months to keep things fresh and exciting.

Marketplace

I see high potential for these products as they fit in perfectly with

McDonalds and Subway, because the shear amount of bright and eye catching features that resemble the brand. It brings people in and to find out what lies behind the doors of the restaurant.

Target Audience

For these posters, our target audience would be a wide range to

children, teenagers and adults; we are aiming for teenagers

especially as on some of the posters there are deals for them to eat on

a lower price on a specific time. Moreover, the message we are

aiming for is that everything that is made in the kitchen is fresh and

healthy for the delightful customers. We are also aiming for tourists

who have travelled across Britain; Mexican food usually is the type of

meal to eat during lunch times, so we aim to bring out the true

colours of the poster, to show that anyone who walks past can come

in and enjoy themselves. Overall, what makes Nana Mexico different

from other restaurants in Cambridge is the fact it is the only Mexican

restaurant in Cambridge City.

Budget Plan - Costing’s

Budget Plan (Over all income from Louis and Josh)

8 hours X 3 a week = 24

72 X 5.13= 369.36

369.36X2 = 738.72

Week 1

Talk to client about idea and develop

Develop ideas with client and plan out where to make posters.

Talk with client and finalise idea

Week 2

Start on graphic designs for posters

Work on gathering the cost of print based product

Show Client Rough sketches of posters and get feedback

Week 3

Complete final posters

Send the designs to Nanna Mexico

Print the designs