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Supercharge your Commercial Strategy

Publishers: Supercharge your commercial strategy FTW!

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Wulfric Light-Wilkinson, Forward3D, James Maley, Tradedoubler, Julia Stent, uSwitch a4uexpo Barcelona 2012

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Page 1: Publishers: Supercharge your commercial strategy FTW!

Supercharge your Commercial Strategy

Page 2: Publishers: Supercharge your commercial strategy FTW!

Wulfric Light-Wilkinson Forward 3D – Sales Director

Julia Stent uSwitch.com - Director of Telecoms

James Maley TradeDoubler – Senior International AM

Page 3: Publishers: Supercharge your commercial strategy FTW!

Do I have a commercial strategy?

Page 4: Publishers: Supercharge your commercial strategy FTW!

#10

Page 5: Publishers: Supercharge your commercial strategy FTW!

Present yourself professionally

Every contact is a touch-point for your brand

Page 6: Publishers: Supercharge your commercial strategy FTW!

#9

Page 7: Publishers: Supercharge your commercial strategy FTW!

Know your competition

Page 8: Publishers: Supercharge your commercial strategy FTW!

#8

Page 9: Publishers: Supercharge your commercial strategy FTW!

Analyse your place in the market

Page 10: Publishers: Supercharge your commercial strategy FTW!

#7

Page 11: Publishers: Supercharge your commercial strategy FTW!

Get to know your client

Page 12: Publishers: Supercharge your commercial strategy FTW!

#6

Page 13: Publishers: Supercharge your commercial strategy FTW!

Understand your clients’ wider

objectives

Page 14: Publishers: Supercharge your commercial strategy FTW!

#5

Page 15: Publishers: Supercharge your commercial strategy FTW!

Manage the sales process

Page 16: Publishers: Supercharge your commercial strategy FTW!

#4

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What do you stand for?

Have a vision and stick to it

Page 18: Publishers: Supercharge your commercial strategy FTW!

#3

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Understand the value of the sales

you drive

Page 20: Publishers: Supercharge your commercial strategy FTW!

#2

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Understand your clients’ budgets

Page 22: Publishers: Supercharge your commercial strategy FTW!

#1

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Spot the opportunity

And be the first one there

Page 24: Publishers: Supercharge your commercial strategy FTW!