QNet Evaluation Report October 2013

Key Activities Historical data

Reputation Management via endorsing Qnet’s media relations program to enhance Qnet’s image amongst the Egyptian local press.

Write ups / Press Releases ( Positive News)

2 press releases circulated during October

• E-Commerce an important driver of the new economy in Egypt

• QNET chooses Egypt’s Ghada Hamadan as regional ambassador for skincare range .Published 31times in both Online and Print. -Total print coverage : 5 clips with mentioning Qnet name and the spokesperson . -Total online coverage : 26 hits IRN: -3 print and 2 online used e-commerce PR without mentioning QNet( Ahram twice and Gomhorya)

Main Media channels of QNet news coverage: Print :- Al Akhbar; Alam al Youm; Egyptian Gazzette; Borsa; ICT News Online: Al Ahram ; Akhbar Al youm ; Moheet; Arab Finance; Forbes; Mubasher; Al Dostor, Zawya

s/n Announcement Market Number of Clips

1 E-Commerce an important driver of the new economy in Egypt

Egypt 23

2 QNET chooses Egypt’s Ghada Hamdan as regional ambassador for skincare range

Egypt

8

Content

1- E-Commerce an important driver of the new economy in Egypt

E-Commerce an important driver of the new economy in Egypt

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries. With the rise of smartphones, tablets and other mobile devices that have become an integral part of our lifestyle, making it convenient to do everything from book tickets to ordering food online, e-commerce has become a game changer in an economy struggling to get back on its feet. Many young entrepreneurs are

, an agzakhana.comturning to the Internet to fuel their business. The success of online start ups such as an online database of local – elmenus.comonline shopping network for pharmaceutical products and

restaurants which has thousands of users signing up each month to order food from over 1,200 restaurants, shows that political uncertainty is not slowing down at least one segment of the economy – eCommerce. Mr. Haldun ARIN- Chief Operating Officer for QNET-one of Asia’s leading direct selling companies that uses e-commerce at its core, attributes the company’s successful expansion into the MENA region to the power of e-commerce. Arinexplained that while Direct Selling as an industry in its modern form has been around for more than 50 years, the global connectivity provided by the Internet changed the industry drastically. QNet was one of the early adopters of e-commerce in the direct selling industry in Asia, which helped the company reach out to customers all over the world. This helped the company expand its presence outside Asia, particularly in the MENA region in a relatively short span of time. While e-commerce in post-revolution Egypt is picking up with hundreds of new startups in the past few years, industry observers warn of hurdles such as a relatively low internet penetration and security while shopping online. The potential however is huge. that there is a tremendous business-to-business potential for e-commerce in the country.

Mr. Haldun says, “We have invested significantly in providing a secure platform for our customers to ensure their online shopping experience with us is safe and enjoyable. We have COMODO Hackerproof Security Accreditation and use a Cloud-based Data Center with 3 Tier Multi LayerSecurity.Additionally, we have also secured DDOS protection to combat any attacks on our e-commerce portal efficiently without affecting our customer experience.” QNet’s customers purchase a wide range of high value products and services ranging from wellness and nutrition products to online education courses, watches and jewelleryto holidays and vacation memberships from QNet’seCommerce portal from around the world. The company names Egypt as one of its top 5 markets. According to research by PayPal, the popular online payment solutions company that launched its operations in the region late last year, spending online in the MENA region will grow from USD 9 billion in 2012 to USD 15 billion by 2015. In a study published by Visa, the global financial services company recently, Egypt ranks as No.1 in the entire MENA region in e-sales with USD 3.2 billion worth transactions in 2011. Egypt currently has an internet penetration rate of over 35% and this is expected to grow by 40% annually, the Visa study showed. With

actual computer penetration being higher in the business community, the study suggests

Publication: Al Akhbar

Country: Egypt

Circulation: 1,091,859

Language: Arabic

Summary: A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: E-Commerce supports the new economy in Egypt Date: October 24th 2013

Publication: Allam Al Youm

Country: Egypt

Circulation: 164,070

Language: Arabic

Summary: A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: Report: the internet contributes in meeting financial expectations for individuals in the Arab World Date: October 24th 2013

Publication: Egyptian Gazette

Country: Egypt

Circulation: 110,000

Language: English

Summary: A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: E-Commerce boosts Egypt economy Date: October 26th 2013

Publication: ICT News

Country: Egypt

Circulation: 10,000

Language: Arabic

Summary: A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: E-commerce works as a gateway for investments to pass to the Egyptian market . Date: October 27th 2013

Publication: Al Borsa

Country: Egypt

Circulation: 63,595

Language: Arabic

Summary: A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: The spread of internet in Egypt creates an economy for e-commerce QNet: E-commerce contributes in our presence in the region…. Egypt is one of the top 5 markets Date: October 30th 2013

Publication: Moheet

Country: Egypt

Link: http://bit.ly/16mRyRM

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: Report: Internet contributes to meet all the financial expectations of various individuals Date: October 21st 2013

Publication: Arab Finance

Country: Egypt

Link: http://bit.ly/1daFx46

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: Report: e-commerce is an important factor for creating a new economy in Egypt Date: October 21st 2013

Publication: Arab Finance

Country: Egypt

Link: http://bit.ly/1dezQBX

Language: English

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: Report: e-commerce is an important factor for creating a new economy in Egypt Date: October 21st 2013

Publication: Zawya

Country: Egypt

Link: http://bit.ly/1gE84RP

Language: English

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: E-Commerce an important driver of the new economy in Egypt Date: October 21st 2013

Publication: ICT Business

Country: Egypt

Link: http://bit.ly/19Zjus6

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: The Wall Street Journal highlights the role of the Internet in the Arab Spring revolutions on their pages Date: October 21st 2013

Publication: Al Borsa

Country: Egypt

Link: http://bit.ly/1gy4dFM

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: E-commerce is an important factor for creating a new economy in Egypt Date: October 21st 2013

Publication: Misr News Agency

Country: Egypt

Link: http://bit.ly/16prSnA

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: e-commerce is an important factor for creating a new economy in Egypt Date: October 21st 2013

Publication: Al Gareda

Country: Egypt

Link: http://bit.ly/17F4ixW

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: Report: Internet contributes to meet all the financial expectations of various individuals in the world Date: October 21st 2013

Publication: Mubasher

Country: Egypt

Link: http://bit.ly/HeDH4T

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: Haldun Arin: e-commerce is an important factor for creating a new economy in Egypt Date: October 22nd 2013

Publication: Forbes

Country: Egypt

Link: http://bit.ly/1abjnLR

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: Report: Internet contributes to meet all the financial expectations of various individuals in the Arab countries Date: October 21st 2013

Publication: EMasr

Country: Egypt

Link: http://bit.ly/18K7Jao

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: According to Wall Street Journal:e-commerce is an important factor for creating a new economy in Egypt Date: October 21st 2013

Publication: Akhbark

Country: Egypt

Link: http://bit.ly/16qp5Fl

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: Report: Internet contributes to meet all the financial expectations of various individuals Date: October 21st 2013

Publication: Akhbark

Country: Egypt

Link: http://bit.ly/1cbogbq

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: Report: Internet contributes to meet all the financial expectations of various individuals in the Arab Countries Date: October 21st 2013

Publication: Masress

Country: Egypt

Link: http://bit.ly/1h4SWdO

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: Report: Internet contributes to meet all the financial expectations of various individuals Date: October 21st 2013

Publication: Mouatamer

Country: Egypt

Link: http://bit.ly/17d88nY

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: QNet: Egypt is one of the top 5 markets in the world Date: October 22nd 2013

Publication: Shbab Al Nil

Country: Egypt

Link: http://bit.ly/HcvBK2

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: e-commerce is an important factor for creating a new economy in Egypt… And Internet meet all the Arab financial expectations Date: October 22nd 2013

Publication: Secret 7 Day

Country: Egypt

Link: http://bit.ly/1eIV0q1

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: Haldun Arin: e-commerce is an important factor for creating a new economy in Egypt Date: October 22nd 2013

Publication: Alam Rakamy

Country: Egypt

Link: http://bit.ly/HnOLMX

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: E-Commerce an important driver of the new economy in Egypt Date: October 28th 2013

2- QNET chooses Egypt’s Ghada Hamdan as regional ambassador for skincare range

QNET chooses Egypt’s Ghada Hamdan as regional ambassador for skincare range

Ghada Hamdan is not an actress, or singer, or any kind of celebrity. The majority of the public may not know her name, but in the direct selling industry, she is considered a star. One of the most successful women in the industry in the MENA region, QNET is proud to introduce Egypt’s Ghada Hamdan as the Regional Ambassador (MENA) for skin care and beauty products. Ghada was a marketing executive in a multinational company in Dubai just a few years ago, struggling to make ends meet. She was a single mother fighting to give her daughter the best life she could. She took more than one job just to pay her bills. She was miserable working in her corporate, nine-to-five job and on her 32nd birthday promised herself that by her next birthday, she would be running her own business. A chance encounter led her to buy a jewelry product from QNET following which she decided to take up a business opportunity to promote more products from QNET. That was four years ago. Today, she leads her own team, Diamonds and is one of QNET’s top female distributors, known as Independent Representatives (IRs) in the Middle East and North Africa region. When asked how she did this in just four years, she replied "I fell in love with QNET and worked at it consistently, everyday. I burned all the ties holding me back and put them behind me." It was because of her determination and courage to never give up, she is now at the top of her game, helping others like her to break down their financial barriers. She did all this while also managing to look good and feel good with gorgeous skin. The Physio Radiance skincare range was one of the first products of QNET that she tried. Like many people, Ghada was also wary of the visible effects of ageing and was worried about subjecting her skin to harsh chemicals. She tried the Physio Radiance range, which includes a cleanser, toner, serum and moisturizer. Within days, the effects were visible with her skin feeling soft and supple and a reduction in fine lines. "I loved the light, silky texture and how easily my skin absorbed it. There was no fragrance, which I have read is the result of various chemicals in the formulation. Everything in the Physio Radiance range felt so natural, like it was a part of me", says Ghada.

There are two important aspects that differentiate Physio Radiance from the many other skincare products in the market. Developed exclusively for QNET by Laboratories Schwartz in Paris (France), Physio Radiance uses a patented microencapsulation technology. This is a process of putting a microscopic wall around a core substance that turns them into small capsules in concentrated form giving them many useful properties. This allows Physio Radiance products to give the skin cells all it needs to stimulate natural regeneration of the skin instead of subjecting it to invasive substances. Secondly, the products are completely natural, hypoallergenic and contain no parabens or preservatives. The most effective active ingredient of Physio Radiance is negative hydrogen (H-), which is known as the smallest antioxidant in the universe, thus effective for skin penetration to a cellular level. The other critical ingredient in this product range is the brown algae fucoïdan found in Okinawa Island in Japan. These are rich in nutrients and possess healing properties that protects against infection and free radicals. Ghada advocates the Physio Radiance range to both men and women in her team, as the product is suitable for all skin types. “I am very careful about what I recommend to people. I have a certain position of responsibility as many people look up to me and I need to be 100% sure of something before I can advocate it to others. I cannot sell a product if I don’t believe in it!” “I have used and seen the effects of QNET’s products and have seen the company’s attention to detail and adherence to the highest standards. I consider it an honour to be an ambassador for the skincare products because I believe in it very strongly”, explains Ghada. For QNET, Ghada is a perfect embodiment of its philosophy of RYTHM – Raise Yourself To Help Mankind, a concept which is about empowering people, who can then in turn make a difference in others lives. Ghada Hamdan has proven in barely half a decade that with determination, focus and perseverance, anyone can turn his or her life around.

Publication: Akhbar Al Youm

Country: Egypt

Link: http://bit.ly/1gc3RDL

Language: Arabic

Summary:

QNET is proud to introduce Egypt’s Ghada Hamdan as the Regional Ambassador (MENA) for skin care and beauty products.

Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range Date: October 29th 2013

Publication: Al Mal

Country: Egypt

Link: http://bit.ly/1ayatX6

Language: Arabic

Summary:

QNET is proud to introduce Egypt’s Ghada Hamdan as the Regional Ambassador (MENA) for skin care and beauty products.

Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range Date: October 29th 2013

Publication: Misr News Agency

Country: Egypt

Link: http://bit.ly/1adtkEB

Language: Arabic

Summary:

QNET is proud to introduce Egypt’s Ghada Hamdan as the Regional Ambassador (MENA) for skin care and beauty products.

Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range Date: October 29th 2013

Publication: Masress

Country: Egypt

Link: http://bit.ly/17XzvMY

Language: Arabic

Summary:

QNET is proud to introduce Egypt’s Ghada Hamdan as the Regional Ambassador (MENA) for skin care and beauty products.

Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range Date: October 29th 2013

Publication: Shbab Al Nil

Country: Egypt

Link: http://bit.ly/1bC5THr

Language: Arabic

Summary:

QNET is proud to introduce Egypt’s Ghada Hamdan as the Regional Ambassador (MENA) for skin care and beauty products.

Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range Date: October 30th 2013

Publication: Mouatamer

Country: Egypt

Link: http://bit.ly/1ht0Fmr

Language: Arabic

Summary:

QNET is proud to introduce Egypt’s Ghada Hamdan as the Regional Ambassador (MENA) for skin care and beauty products.

Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range Date: October 30th 2013

Publication: Al Dostor

Country: Egypt

Link: http://bit.ly/1itHFBX

Language: Arabic

Summary:

QNET is proud to introduce Egypt’s Ghada Hamdan as the Regional Ambassador (MENA) for skin care and beauty products.

Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range Date: October 30th 2013

Publication: I News Arabia

Country: Egypt

Link: http://bit.ly/1bCaIRk

Language: Arabic

Summary:

QNET is proud to introduce Egypt’s Ghada Hamdan as the Regional Ambassador (MENA) for skin care and beauty products.

Headline: QNET chooses Egypt’s Ghada Hamdan as regional ambassador for skincare range Date: October 30th 2013

Industry Related News

15 billion Electronic Expenditures in the Middle East

Publication: Al Ahram

Country: Egypt

Circulation: 1,320,700

Language: Arabic

Summary: E-Commerce plays an important role in creating the new economy in Egypt, despite the economic Recession caused by Political instability. E-commerce is flourishing in Egypt according to the growth rate of Internet penetration in Egypt for more than 35%.

Headline: 15 billion Electronic Expenditures in the Middle East Date: October 24th 2013

Publication: Al Gomhoureya

Country: Egypt

Circulation: 700,000

Language: Arabic

Summary: Visa unveiled via results of a recently published study that Egypt led the e-commerce sector in the Middle East in 2011, pointing that the region is the fastest growing region in the world with sales value of $3.2 billion.

Headline: Egypt is one of the top 5 markets in E-commerce field Date: October 25th 2013

Publication: Al Ahram Al Taawoun

Country: Egypt

Circulation: 30,000

Language: Arabic

Summary: A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: Egypt is one of the top 5 markets in E-commerce field Date: October 25th 2013

Publication: Al Ahram

Country: Egypt

Link: http://bit.ly/1hcvBHg

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: 15 billion Electronic Expenditures in the Middle East Date: October 24th 2013

Publication: Al Ahram Digital

Country: Egypt

Link: http://bit.ly/1bZZqXG

Language: Arabic

Summary:

A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries.

Headline: 15 billion Electronic Expenditures in the Middle East Date: October 24th 2013

Agouza Misdemeanor defer consideration of the trial of Salma Sabahy in the case of electronic fraud to November 10

Publication: Al Ahram Gate

Country: Egypt

Link: http://bit.ly/1hkoVqJ

Language: Arabic

Summary:

Misdemeanor Court in Agouza, headed by Judge Mustafa Anwar, decided to postpone consideration trial of Salma Hamdeen Sabahi, in the electronic fraud through Global for money employment case for hearing November 10 due to the absence of the victims for a second time.

Headline: Agouza Misdemeanor defer consideration of the trial of Salma Sabahy in the case of electronic fraud to November 10 Date: October 27th 2013

Tone

0

5

10

15

20

25

30

35

Negative positive Neutral

Tone

Tone

Online Coverage

NO of Hits

Top Coverage

Hits

26

Zawya

Akhbar Al Youm

Moheet

QNet key Online coverage

QNet key Print coverage

Print Coverage

NO of clips

Top Coverage

5

Al Akhbar

Allam Al Youm

Egyptian Gazette

Thank You