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© 2012 RSMRS Ltd. All Rights Reserved - Privileged and Confidential
Company Profile
Presented by:
RS Market Research Solutions Pvt. Ltd.
Presentation Plan
IntroductionIntroduction
CapabilitiesCapabilities
Case StudiesCase StudiesInfrastructureInfrastructure
ResourcesResources
ClientsClients
Vision
We redefine challenges into opportunities to foster growth in the
global arena leveraging our strength and expertise
Mission
At RSMRS we are committed to provide dependable and quality
research solutions to all industry verticals. We shall endeavor to
provide our services in a comprehensive and cost-competitive manner
ensuring our Clients get superior returns on their investments
Your Global Research Partner…
• RSMRS is a versatile one stop shop Market Research firm that provides research & data collection services to its clients
worldwide
• The RSMRS team comprises of seasoned and qualified professionals with in-depth knowledge of market research tools
and techniques
• RSMRS has synergistic competencies and strategic tie-ups with companies across the world, thus providing single point
interface saving your time and money
…Your Global Research Partner
Coverage Cost Quality & Productivity
• Extensive market research
expertise
• Centralized monitoring mechanism
• Stringent quality assurance norms
• Multi - industry / Multi - methodology
knowledge & experience : High
Productivity
• Extensive market research
expertise
• Centralized monitoring mechanism
• Stringent quality assurance norms
• Multi - industry / Multi - methodology
knowledge & experience : High
Productivity
• Value-for-money pricing based on
our strong associations
• 100% customized solutions
• Flexibility on country, methodology
and type of projects
• Reduces supervision time and effort
• Value-for-money pricing based on
our strong associations
• 100% customized solutions
• Flexibility on country, methodology
and type of projects
• Reduces supervision time and effort
• Research conducted worldwide
• 24 x 6 coverage
• Offer multilingual capabilities: More
than 50 languages
• Local ‘in-country’ knowledge sharing
• Strong working association
• Research conducted worldwide
• 24 x 6 coverage
• Offer multilingual capabilities: More
than 50 languages
• Local ‘in-country’ knowledge sharing
• Strong working association
RSMRS Value Proposition
The Fact Sheet
Established in 2002
Conducted more than 1000 Focus Groups in 2011
More than 200 Full Time Staff
More than 150 Computers / Laptops
Internet and LAN connectivity across offices
Separate Cabins for CATI
Executed more than 5000 Projects till now
Geographical Presence – Across 45 major cities of India
Work Exposure - Across Industries
Conducted more than 650,000 Quantitative Interviews in 2011
Membership:
Presentation Plan
Introduction
Capabilities
InfrastructureInfrastructure
ResourcesResources
ClientsClients
Our Offerings
Market Research
Customized Research Services
Data Collection
Data Processing
Field & Data Tab
Market Research
• Our core strength lies in the team of experienced professionals that includes consultants, researchers and ground
forces who are dexterous in undertaking quantitative, qualitative and business research
• Our goal is to keep the Clients’ requirements at the focal point and strive to give consumer and market insights that
facilitates effective decision making leading to fulfillment of their business objectives
• We offer customized solutions and have wide exposure to advertising research, consumer research, industrial
research, social and rural research, media research, census enumeration research, feasibility research, to name a few
Why RSMRS
Qualitative Research
Qualitative research services offered by us are help our Clients to understand the world in which we live and why things are the
way they are. Our expert team are competent to unravel the social aspects of our world and seeks to answer questions about
particular human behaviour, how opinions and attitudes are formed, how people are influenced by the environment surrounding
them and behavioural differences between social groups
We offer a wide spectrum of solutions to address specific research requirements:
Focus groups
Depth Interviews
Triad / Diad
Projective techniques
Observations
New Product Development / pre launch studies
Brand image & equity
U&A studies
Concept testing
Ad testing
Package testing
Product testing
Segmentation study
Ethnography
We offer Clients a wide range of research solutions. Our specialization in providing customized qualitative and quantitative
research is backed by a team of experienced staff to offer accurate and authentic results. We offer end-to-end research
solutions, data collection and data tabs based on the requirements.
Our Services…
Quantitative Research
Quantitative research services offered by us are based on systematic and scientific research tools and techniques which have
been developed using mathematical and statistical knowledge. Our past rich experience of data crunching and analysis
facilitates the accuracy with which we derive inferences from data points and translate them into cues for formulating actionable
courses towards strategic business decision making by the Clients
We offer a wide spectrum of solutions to address specific research requirements:
Face to Face Interviews
Self Completion Interviews
Web Surveys
CATI
New Product Development / pre launch studies
Brand image & equity
U&A studies
Customer / Vendor satisfaction
Employee Satisfaction
Dealer / Retailer Performance evaluation
Concept testing
Ad testing
Package testing
Product testing
Price testing
Tracking studies
Demand estimation studies
Sales Forecasting studies
Mystery Audits
Automotive Clinics
Market Feasibility Study
…Our Services
Industries we have serviced
• Automotive
• Telecom
• Pharmaceuticals & Healthcare
• FMCG
• BFSI
• Rural & Social
• Consumer durables
• IT and ITES
• Travel & Tourism
• Retail
• Footwear
• Media
• Education
• Real estate
• Energy
• Tobacco
• Liquor
• Infrastructure & Public transport
Field & Tab
PhonePhone
CATI InterviewsCATI Interviews
Depth Interviews & RecruitmentDepth Interviews & Recruitment
WebWeb
Online SurveysOnline Surveys
PanelsPanels
DataCollection
DataServices
SurveyProgramming
Data Collection
F2FF2F
FGDs/Diads/TriadsFGDs/Diads/Triads
IDIs/CAPIIDIs/CAPI
Panel Building & VerificationPanel Building & Verification
CATI Interviewing
• International 75 seat CATI centre
• Multi-lingual CATI team of 50 full-time interviewers
• 50,000+ English interviews and 5,000+ multi-lingual interviews (French/German/Spanish/Portuguese etc)
• All major languages/countries covered
• Ability to reach to B2C and B2B respondents
• All major industry verticals covered
• Impeccable project management
• Stringent focus on quality & training
• Strong data security
Depth Interviews & Recruitment
• Experienced interviewers
• Good domain knowledge and probing skills
• Ability to engage respondents for long discussions
• Ability to recruit executives for phone/F2F interviews with clients
• Ability to conduct & moderate FGDs worldwide
• Ability to conduct F2F interviews across Asia
• Analytics support for qualitative data
• Provide transcription services
Panel Building & Verification
• Ability to verify respondents and
authenticate existence
• Ability to recruit from client panels
• Provides complete panel
development and management
solutions
PhonePhone
Online Surveys and Panels
• Large global panel partners providing access to millions of consumers, executives, physicians etc.
• Partner with best of the panel providers across the world
• Preferential pricing for client’s benefit
• Proof of credentials sought from each panel partner and stringent quality parameters
• Own programming capabilities
– Experienced programmers using Confirm IT and Kinesis
– Ability to handle complex branching, piping etc.
– Multimedia support (audio/video/flash)
– Complex quota management functionality
• Robust and secure hosting infrastructure
• Real-time reporting
• Impeccable project management
WebWeb
Traditional & Advanced F2F Methodologies
• Large global network of partners thus able to reach out to all types of respondents at different locations
• Partner with best of the field forces and presence
• Preferential pricing for client’s benefit
• Proof of credentials sought from each provider and stringent quality parameters (like call backs etc.)
• Own programming capabilities for CAPI
• Robust and secure hosting infrastructure
• Real-time reporting
• Impeccable project management
F2FF2F
AnalyticsAnalytics
ReportingReporting
DataCollection
DataServices
SurveyProgramming
Data ProcessingData Processing
Data Services
© 2011 RSMRS Ltd. All Rights Reserved - Privileged and Confidential
Data ServicesData Services
• Latest tools – SPSS v17.0, Quantum v5.8
• Data cleaning/validation using Excel/Quantum
• SPSS Tables & Quantum for complex tables
–Flat ASCII/Multi-card data supported
–Two-level significance testing
–Pre/Post/Rim/Factor/Target weighting
–Multi-response, grid tables and reverse grids
–Output in Excel, Word, PDF & Text
• Manual/Automatic verbatim coding (Atlas.ti)
• Exhaustive quality guidelines
• Expertise in all major MR techniques
– Data Reduction using Factor
Analysis
– Cluster Analysis
– Multi-Dimensional Scaling
– Regression with Dummy
Dependent Variables
– Conjoint Analysis
– Decision Trees
• Text Mining and Qualitative Analysis
– Explore textual patterns
– Derive hypothesis for further
testing
– Understand emotion
• Basic Charting
– Input 1: Your PPT template
– Input 2: Data to be represented
– Input 3: Charting instructions
• Executive Reports
– Input 1: Survey questionnaire &
data-file (SPSS etc.)
– Input 2: Survey background and
objectives
– Input 3: Your analysis plan and
PPT template
• Reports in PPT, MS Word and PDF
KinesisKinesis
DataServices
SurveyProgramming
DataCollection
Survey Programming and IT Applications
ConfirmITConfirmIT
Survey Programming
SawtoothSawtooth
• Experienced programmers
• Ability to handle complex branching, piping etc.
• Multimedia support (audio/video/flash)
• All major languages supported
• Complex quota management functionality
Basic Link
Choice Based Conjoint (CBC)
Adaptive Conjoint Analysis (ACA)
Max Diff Conjoint
Adaptive Choice Based Conjoint (ACBC)
Survey ProgrammingSurvey Programming
Presentation Plan
Introduction
CapabilitiesCapabilities
Case StudiesCase StudiesInfrastructure
ResourcesResources
ClientsClients
© 2011 RSMRS Ltd. All Rights Reserved - Privileged and Confidential
HQ: Delhi
Mumbai RO
Chennai RO
Kolkata RO
Hyderabad RO
Lucknow BO
Our Offices
Ahmadabad BO
Bangalore BO
Ludhiana BO
Indore BO
HQ: Head QuarterRO: Regional OfficeBO: Branch Office
Our Reach
Cities marked in RED are RSMRS own offices
NORTH EAST WEST SOUTH
New Delhi Kolkata Mumbai Bangalore
Lucknow Ranchi Ahmedabad Mangalore
Amritsar Patna Surat Chennai
Ludhiana Asansol Nagpur Hyderabad
Kanpur Guwahati Indore Kochi
Chandigarh Bhubneshwar Pune Vizag
Agra Raipur Bhopal Coimbatore
Meerut Muzzaffarpur Sholapur Vijaywada
Shimla Kolhapur Madurai
Patiala Navsari Guntur
Jammu Nasik
Allahabad
Jaipur
Panipat
Bareilly
Varanasi
Our One Way View Facility
Presentation Plan
Introduction
CapabilitiesCapabilities
Case StudiesCase StudiesInfrastructureInfrastructure
Resources
ClientsClients
© 2011 RSMRS Ltd. All Rights Reserved - Privileged and Confidential
Organization Structure
DELHI HEAD OFFICE
Mar
ketin
g Se
rvic
es D
ivis
ion
Mumbai
Regional Offices
Research Division
Quantitative Research
HH & General Operation
Qualitative Research
Qualitative & Corporate Operation
Secondary Research
Analysis & Report Writing
Operation Division
Kolkata
Regional Office
Chennai
Regional Office
Hyderabad
Regional Office
Business Associates
Management Team
Sanjeev Sharma, Founder & Business Head
He is a post graduate in Sales & Marketing from IMT Ghaziabad with an experience of over 15 years in the marketing
research industry. Supports the overall process of management and corporate decision making to ensure that the
organization maximizes the short, medium and long term growth. He is a hands on leader guiding his teams in sourcing,
managing and implementing business opportunities
Harsh Pandey, Managing Director
He has over 12 years of research experience and has worked with IMRB International and Greenfield Online in the past. He
is responsible for defining of annual goals and objectives. Further he looks after the implementation of operational policies,
devising and implementing of strategic plans, guiding the business teams and ensuring implementation of business plans
apart from managing day-to-day operations of the company
… Management Team
Inder S. Bisht, Director – Finance & Business Development
A qualified finance professional with more than 15 years of work experience in accounts, finance, treasury, auditing and
planning. He is a visionary of the potential growth and identification of investment opportunities. With expertise in Financial
Audits, IFRS, taxation, accounting practices in Indian GAAP and US GAAP and strategic financial planning,
He has worked with companies like IMRB International, TNS, Kelly Services. He has handled & helped in setting up entire
Finance & Accounts function for various organizations. He has also been responsible for finalization of books as per India
GAAP as well as US GAAP along with reasonably good knowledge on tax compliances such as TDS (Including filing
application u/s 197 to avail lower TDS rate), service tax, corporate tax etc. He looks after the finance, budget planning,
potential investment opportunities with the additional responsibility of business development
Ruchi Sharma, Director HR
She is an MBA from AIIMA, CME with an experience of more than 13 years in management. Develop and implement
policies and guidelines and ensure their compliance. Ensure effective human resources programs are developed and
maintained to support the strategic goals of the company (including recruiting, performance management, employee
relations, and compensation). Ensures availability of motivated and well trained staff for current and future needs.
Core Team…
Gaurav Srivastava, Group Account Director
He is an MBA in Marketing from Jhansi University, UP with an overall experience of more than 13 years in Market Research,
Strategic Planning, Project Management, Business Analysis and Business Development. Started career as faculty to
management students; carry 10 years of rich research industry experience set-off the journey with IMRB International.
Highly skilled in formulating strategies to exploit business opportunities and exposed to all facets of management
consulting, he has worked with Clients from different industry verticals like Automotive, Telecom, FMCG, Retail, Healthcare
& Rural research, Advertising & Promotions. Some of the prominent Client serviced are Honda Siel Cars, Ford Motors, M &
M, Vodafone, Aircel, MMTC, Relaxo Footwear, National Stock Exchange, Suzuki, Cargill Foods, Reliance Retail, DTC and
Voice of America
Rajesh Kumar, Group Account Director
He is an MBA in IT and Marketing from IP University, Delhi with an experience of more than 11 years. With main forte in
quantitative techniques he has worked on numerous projects related to product tests, blend tests, demand estimation
studies, usage and attitude studies and customer satisfaction surveys. He has worked with companies like ACNielsen, TNS,
Hansa Research and Unisys, and has gathered proficiency in data mining and analysis techniques. Handled projects for
Clients in diverse industry verticals like Automotives, FMCG, Cigarette, Banking & Finance, and Pharmaceuticals. Clients list
includes General Motors, Maruti Suzuki India, KFC, Pizza Hut, M & M, TVS Motors, Godfrey Phillips India, Citibank, HSBC,
American Express, Ranbaxy, Novo Nordisk and Abbott, Reliance Retail and Orient Fans
…Core Team
Anuj Mukherjee, Senior Consultant
A hard core marketer and researcher, Anuj straddles various roles. His deep insights oriented mind has helped many clients
in evolving compelling marketing strategies. He has worked on the client side as well and has helped shape many a path
breaking strategies. He has worked across various categories like FMCG, Finance, Insurance, Tobacco, IMFL etc. He has
earlier worked for leading research agencies like Nielsen, TNS & IMRB International. In his last engagement he was the VP
Marketing at Max New York Life Insurance, where he had set up the research vertical and was heading the same
Dimple Gupta, Senior Consultant
She is a qualified qualitative researcher with overall industry experience of 16 years, of which more than 11 years’
experience is in market research. Worked with IMRB International for 5 years and for TNS, India for 4 years. Headed the
International Division at TNS India and the key responsibilities included – research design and planning, client servicing,
resource and team planning and managing overall sourcing and implementation of projects
Atul Gupta, Director Operations
He has a rich experience of 14 years of MR operations . He had a long association with IMRB International, TNS Global. He
is instrumental in setting up reliable and core data collectors base in multi locations. Herein he spearheads the Operations
team with the prime aim of quality data delivery within schedule , also is the pivot for training and quality control
15 Project Managers
32 Field ExecutivesAll Across Five Zones In India
157 Permanent Team LeadersTo handle the various segment studies
More than 200 Freelance Supervisors
More than 1000 Freelance Investigators
6 ResearchersA Dedicated & Experienced Team
2 Analysts
Manpower Strength
Presentation Plan
Introduction
CapabilitiesCapabilities
Case StudiesCase StudiesInfrastructureInfrastructure
ResourcesResources
Clients
© 2011 RSMRS Ltd. All Rights Reserved - Privileged and Confidential
MNYL• Various studies on new products feedback, IRDA changes acceptability
etc.
Heritage • Brand equity and imagery in the minds of Consumers & retailers
E & Y• Assessing the feasibility of a K12 school in NCR• Assessing the present scenario of Diagnostic Centers across India
UA Consultants • Feasibility of an upcoming Adhesive brand in India
Qualtran • Opportunity evaluation for Low Voltage Switchgear brand
HUL• Various studies on Usage & Awareness of FMCG brands like Sunsilk,
Dove, Lifebuoy etc.
Akzo Nobel • Dealer & Customer Satisfaction & Feedback Study across India
IMT• Assessing the Impact of information Systems Implementation on Retail
Industry
Cushman & Wakefield • Commercial Due Diligence for an insurance brand in Bangladesh
Few Recent Research Projects
Prominent Projects…Project Details Sample Centers
Price Sensitivity Analysis 7900 Metro & Mini-Metros
New Product Impact 3800 Metro & Mini-Metros
Customer Satisfaction (Automobile) 5900 Pan India - 104
Car Clinic REVA 400 New Delhi
Mystery Shopping 500 Pan India - 104
Agent Satisfaction Survey 1000 Pan India - 13
Customer Satisfaction Survey 1200 Pan India - 13
Brand awareness survey 5400 Pan India - 16
DTH Brand awareness survey 4300 Pan India - 14
Brand Awareness Study for Electronics & Electricals 12000 Metro & Mini-Metros
Brand Awareness & Usage Study of Soaps/ Hair Colour 600 Metro & Mini-Metros
Laparoscopic Surgeons & Distributors 15 New Delhi
Hemophilia (quantitative & qualitative) Doctors & Patients 125 Metros
Household Dental Census & Check-ups 50000 Metros
Dialysis (APD) Doctors 60 Tier 1 Towns
Diabetologists and Chemists 180 Pan India
Scientists study 6 Mumbai
Cardiologists 120 Pan India
Vaccination study (Doctors - Gynaecologists, Physicians) 80 Pan India
Building & Maintaining Panel of Insurance Consumers and Agents for a period of 2 years 2000 Pan India
…Prominent ProjectsProject Details Sample Centers
Monthly Sales Tracking Study (PureIt Water Purifier) with Retail 20 Mumbai
Monthly Observational Study - Consumers (PureIt Water Purifier) at Retail 20 Mumbai
A Consumer Perception Study for two soap brands (Association) 400 Mumbai, Surat & Varanasi
Evaluating Retail Potential (Comprehensive Property Evaluation) 11 Tier 1 & 2 towns
Evaluating Retail Potential (Comprehensive Property Evaluation) 2 Metros
Feasibility Study of a Fairness cream in India (B2C; B2B) 750 Pan India
Competition Mapping ( for a chips brand) 1000 Pan India
Monthly Tracking Study to check the awareness of Tata Himalaya (Mineral Water) 150 Pan India
Mobile Phones Awareness Household Interviews 100000 Pan India - 16
Commercial Due Diligence of a Life Insurance Company (Across Branches) 120 Bangladesh
Assessing impact of ICT among Consumers, Employees, Suppliers & Retail 620 Metros
Feasibility Study for setting up of College & International Schools 7 Pan India
Feasibility of Wood coating & Adhesive Brand in India (B2B) 120 Pan India
Feasibility Studies of Retail, Residential Properties 15 Tier 1, 2 and 3 towns
Advertisement effectiveness feedback survey of consumer durables 600 Metros
Detailed Census of Power Looms in India 450000 Pan India - 140
General Store Shop Census 200000 Metros
Mapping the Spectators at the Stadiums - IPL 30000 59 Matches
Mapping all the Pan Shops 1000000 Pan India - 40
Sensory & Brand Name Test 2000 Metros, Tier 1
Our Esteemed Clients
© 2012 RSMRS Ltd. All Rights Reserved - Privileged and Confidential
Contact Us:
For Research Solutions:
Gaurav Srivastava
Rajesh Kumar
For Data Solutions:
Harsh Pandey
Sanjeev Sharma
You can also write to us at : [email protected]
Your Market Research Partner with One Stop Solution
www.rsmrs.com
