READERS’ SURVEYHOW IS YOUR NEWSPAPER BEING READ?

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YOU’D LIKE TO KNOW…

How many articles/ sections are being read and how intensively?

– What % of each article has been read?

– How intensively?

READING INTENSITYREADING EXPERIENCE

OUR SOLUTION

• Online survey• Selection of

readers• Representative

sample• Which articles?READERS’ SURVEY

Online survey

Per article

To which extent have you read this article?

Survey

Not at all I intend to read it Less than half of it More than half of it Entirely

PROCESSING100%

read> 50%

read< 50%

read0%

readReadingamount

Readingintensity

Column 42% 17% 13% 29% 71% 58%

Table of contents 24% 44% 21% 12% 88% 27%

Readers section 16% 31% 13% 41% 59% 27%

Agenda 11% 20% 16% 53% 47% 23%

7/7 22% 37% 19% 56% 77% 28%

Telex 15% 14% 15% 19% 44% 34%

Ubizen sells out 48% 23% 11% 33% 81% 59%

Confidential 24% 20% 24% 38% 67% 35%

Question & Answer 31% 19% 13% 59% 62% 49%

Site of the week 20% 6% 15% 55% 41% 49%

THE RESULTS

ARTICLE SECTION PUBLICATION

Reading amountReading intensity

On average Global reading intensityEvolution

INTERPRETATION

Article

Edition, 17 October 2011

Edition, 18 October 2011

INTERPRETATION

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