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#SourceIn
Recruitment in 2015 James Volpentest Senior Director, Search & Staffing Sales LinkedIn
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Insights Identity Everywhere
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Identity: Rich Media in Profile
4
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Insights: Influencers
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Everywhere: Apply for a Job on Mobile
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Monthly unique visitors Q2 2013
143M
Page views Q2 2013
11.7B
Searches 2012
5.7B
Company Pages
3M
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Members worldwide
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93% of recruiters use or plan to use
LinkedIn for recruiting
Source: Jobvite 2012 Social Recruiting Survey.
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Your biggest concern today?
10
Source: LinkedIn Global Recruitment Trends survey, 2013.
“Finding highly skilled quality candidates in a tight candidate market.”
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Your biggest concern today?
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Source: LinkedIn Global Recruitment Trends survey, 2013.
Competition. § “Candidates have a choice of offers and use them to demand
better compensation and benefits.”
§ “Counter-offers and cold feet.”
§ “Competition from other agencies. We try to work with our clients exclusively. We’re under pressure to shortlist quickly vs. spend time sourcing the best.”
§ “Managing client expectations in line with the market.”
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Your biggest concern today?
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“Little loyalty in the marketplace from clients or candidates, leading to a vicious circle of more of the same.”
Source: LinkedIn Global Recruitment Trends survey, 2013.
Differentiation
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Today
5 principles for recruitment like it’s 2015
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Champion the social enterprise
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1
Source: LinkedIn Global Recruitment Trends survey, 2013; Sales Leadership Council; The Grande Guide to Social Selling, Eloqua.
of a purchase decision is complete before a customer contacts a supplier
57%
75%
source of quality placements #1
#1 long-lasting trend in recruitment
of B2B buyers say social media would have influence on a future purchase
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Champion the social enterprise
16
1
Source: LinkedIn Global Recruitment Trends survey, 2013; Sales Leadership Council; The Grande Guide to Social Selling, Eloqua.
Koka Sexton Master of Social Selling at LinkedIn Previous InsideView, Inc., Paragon Software, Acronis
Education Social Selling University
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Engage the 80%
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21% 15% 44% 20%
Active Sending out resumes and actively looking for a new position.
Tiptoer Thinking about changing jobs and reaching out to close associates.
Explorer Not looking for a job but willing to discuss a new opportunity with recruiters.
Super Passive Happily employed and not interested in a new opportunity.
Together known as Approachable.
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Educate to build trust and preference
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3
Lee Somerhalder Marketing & Inside Sales at TekStream Solutions Previous Concert Connect, LLC., Pervasive Software, Lakota Creative
Education Northern Arizona University, College of Business Administration
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Educate to build trust and preference
19
3
Lee Somerhalder Marketing & Inside Sales at TekStream Solutions Previous Concert Connect, LLC., Pervasive Software, Lakota Creative
Education Northern Arizona University, College of Business Administration
Optimize for mobile 4
Optimize for mobile 4
33% of unique visiting members came to LinkedIn through mobile apps in Q2 2013
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Embrace the power of data
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5
Connecting talent with opportunity at massive scale.