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Red Bull Flugtag custom profile www.myspace.com/myspaceflugtag
Client AIM/Campaign Objective:
Primary: To promote the 1st annual Red Bull Flugtag
in Sydney on April 6th 2008 to MySpace users in NSW
Secondary: to allow latecomers to enter through a Red
Bull competition based custom community on
MySpace.
Tertiary: To further engage Red Bull’s core target
market with the Red Bull brand by using the MySpace
environment.
Campaign outline:
MySpace and Red Bull gave one lucky MySpace user
the chance to design the MySpace entry to the first
Red Bull Flugtag held in Sydney in April 2008. Users
were asked to submit a design as a jpeg and were
judged on creativity and fitting in with the theme of
‘friends’
The winner as part of their prize won an all expenses
paid trip to Sydney for the event as well as $2K
spending money.
Results:
• Highly successful inaugural event! Over 30,000 people in
attendance!
• Increased Brand loyalty from MySpace users (see following
page)
• Over 9,000 Unique Visitors
• Average time spent on page = 3:37mins per Unique Visitor
• Over 12,000 Page Views
• 61,000 of User activity focused within NSW
• 6,024 Trailer plays of Red Bull Video
Red Bull Flugtag custom profile www.myspace.com/myspaceflugtag
See how MySpace transfers into offline benefits for our users!
Our winner Julz in the hot seat!
The MySpace Flugtag Team
Did Red Bull and MySpace provide REAL value for Red Bulls target market?
The writing is on the Wall!