Trade Tips:Reddit for Business

Helpful hints for public relations and marketing professionals

Reddit is a source of news on the web, provided and voted on by users

Content that people like the most gets voted UP with the goal of reaching the front page

The front page is constantly changing and providing new and interesting content

Use the following six tips to

optimize Reddit for your business

1. Garner information

Investigate what is currently happening in the Reddit world

Use information to create blog posts

2. Increase company visibility

Interact with your followers via comments and user submissions

to increase UP votes

Hint: Enough UP votes will get your

link/discussion on the front page

Display company news anda calendar of events to keep

subscribers in the loop

3. Provide company information

4. Master site navigation

HOT shows each of your sub-Reddit subscriptions

WHAT’S NEW shows most recently submitted items on your sub-Reddits

4. Master site navigation (cont.)

CONTROVERSIAL displays topics known to spark discussion

TOP displays most UPvoted items from your sub-Reddit subscriptions

SAVED shows items you want to revisit

5. Prepare for link submission

Research and decide what community you want to target BEFORE posting

Tailor your message to that community

6. Create your sub-Reddit

Make your sub-Reddit easy to navigate and visually appealing

Hint: Create a sub-Reddit to connect

with like individuals and organizations

To learn more about McKinney & Associates, visit www.mckpr.com

McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for nearly 25 years. From the beginning, McKinney has passionately and skillfully practiced public relations with a

conscience for local, national and international organizations.