Regalix Simple Social And Mobile Strategies

Simple & Effective Marketing Strategies for Retailers

3 Ideas For A New Year

Robert Rosewww.bigbluemoose.netTwitter: @[email protected]

Namrata Kumarwww.regalix.com [email protected]

Let’s stay in touch….

New Ideas?

New Strategies?

Okay Now what?

How was your holiday season?

It’s just beginning…

Don’t take shortcuts

This is a marathon,not a sprint….

You’re Not Alone….

1. Mind the Gap Visibility on today’s Web.

2. Building 1,000 Fans Into An Army…

3. Is There Really An App For That?

What we’ll cover today….

Mobile Web audience grew 34% last year.

1 out of every 5 consumers used a mobile deviceto assist with their holiday shopping

90% of all consumer purchases start with a search

81% get advice from friends/followers relating to a product purchase – and 75% of them said it was “very influential” their decision

Mind The Gap: Visibility On Today’s Web

So, It’s big… yeah…

But what does all this mean?


1. Landing Pages – Optimized for Local Search – Move it up a click!

2. Socializing Web content – specific content for products or store locations that can be shared.

3. What do these pages look like on an iphone, a blackberry – can you even get to them?.


© 2008 CrownPeak Technology. All rights reserved. 9







1,000 Fans And Up… Building Our Army…

1. Listen – the most important part of social media marketing.

2. Companies Market – People Socialize

3. Be Adaptive & Collaborate

4. (Bonus Tip)In social media it’s telling stories, not converting leads.


JC Penny Community for Moms

Using Think Passenger Platform – branded community

Result is direct feedback for betterstore design, and product mixOpportunities


100,000

3 Billion

Is there really an App for that?

Apps In The Appstore

Downloads


Of all wireless traffic – iPhones are 11% of traffic and 65% of HTML page views.

Credit card and transactions becoming commonplace – Text Haiti has generated $5m from half a million people in less than a month.

Multiple payment apps… iTunes, Mocapay etc…


Differences:

• Interpreted code vs. compiled

• Tightly vs loosely tied to the network

• Browser vs SW install

Similarities:

• Both require device specific optimization today

• Both can support similar functionality

• Subset of full web experience

The future:

• Both will likely coexist moving forward

• Consumers will use mobile apps for limited set of applications/brands and the mobile web for a broader mobile experience

1. Entertainment – (Games, Contests)

2. Ordering or Functional – (Ecommerce?)

3. Product Browse With Creative Flair?


1. This is a process – not a campaign.

2. Small iterations and experiments are key

3. Take care of the basics…

Putting it all together…

Thank you…..

Robert Rosewww.bigbluemoose.netTwitter: @[email protected]

Namrata Kumarwww.regalix.com [email protected]

Business

Regalix Simple Social And Mobile Strategies