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Relationship Identification for Social Network Discovery Chris Diehl JHU/APL Galileo Namata and Lise Getoor University of Maryland – College Park

Relationship Identification for Social Network Discovery - AAAI Enhanced Messaging Workshop - 2008

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Page 1: Relationship Identification for Social Network Discovery - AAAI Enhanced Messaging Workshop - 2008

Relationship Identificationfor Social Network

Discovery

Chris DiehlJHU/APL

Galileo Namata andLise Getoor

University of Maryland –College Park

Page 2: Relationship Identification for Social Network Discovery - AAAI Enhanced Messaging Workshop - 2008

Main Contribution

Task

Identify communication relationshipsexhibiting a given social relationshipin a communications archive

Main Result

Defined and evaluated a supervisedranking approach for relationshipidentification

Primary Lesson Learned

Simple relationship representationsgo a long way!

To: [email protected]

From: [email protected]

Subject: Re: trade

My friend John says ….

Page 3: Relationship Identification for Social Network Discovery - AAAI Enhanced Messaging Workshop - 2008

Tools and Techniques

To: [email protected]

From: [email protected]

Subject: Re: trade

I need your input on…

Relationship Ranking Message Ranking

Analysis

Labeled Ego Networks

Training

Large-Margin Egocentric

Relationship Ranking

Page 4: Relationship Identification for Social Network Discovery - AAAI Enhanced Messaging Workshop - 2008

4

Evaluation -

Enron Manager-Subordinate Relations

Approach MeanReciprocal

Rank

Content-Based withAttributeSelection

0.719

Content-Based

0.660

Traffic-Based 0.518

RandomSelection

0.211

Worst Case 0.141

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Organizational Ground Truth

January 2000 – November 2001Relationship Ranking

Page 5: Relationship Identification for Social Network Discovery - AAAI Enhanced Messaging Workshop - 2008

Evaluation -

Enron Manager-Subordinate Relations

From: [email protected]

To: [email protected],[email protected]

Subject: Off-Site Travel Question

The e-mail that was sent out many weeks ago aboutthe off-site indicated that it would run fromWednesday night to Saturday AM. It is now runningThursday until Sunday… I had already madearraingements to attend a wedding in Oregon onSaturday night. It is a good friend of mine and mywife's… While I have authority to place millions ofdollars of the company's money at risk, I don'tfeel comfortable signing up for a $7,000 extraflight without talking to you guys… Any thoughtswould be greatly appreciated.

Page 6: Relationship Identification for Social Network Discovery - AAAI Enhanced Messaging Workshop - 2008

Evaluation -

Enron Manager-Subordinate Relations

From: [email protected]

To: [email protected],

[email protected]

Subject: Happiness

Happiness is looking at the new legal org chart(which Jan just now dropped on my desk). I alwaysapproach these dry documents as though they weretrigrams resulting from throwing the coins andconsulting the I-Ching. At the top of the trigramwhich I find myself listed in I see a single name:Elizabeth Sager, and at the bottom I see the nameGenia FitzGerald. ... cgy

Page 7: Relationship Identification for Social Network Discovery - AAAI Enhanced Messaging Workshop - 2008

Implications of Work

Event-Based Retrospective Analysis

“What happened?”

Goals

Understand Org. Structure

Associate Org. Actions withEvents

Interactive relationshipidentification key

A number of learning challengesremain

Page 8: Relationship Identification for Social Network Discovery - AAAI Enhanced Messaging Workshop - 2008

Points for Discussion

Personal Email Management vs.

Retrospective Analysis in Email Archives

What challenges do they share in common?

Tracking Context

Associating Emails with ContextualDimensions

What aspects are distinct?

Scale

Observability

Available Context

Process Design and Evaluation

Integration of HCI, Algorithms, Visualization

Strategies for evaluating process utility?