analyzed by

Top Indian Brands on Social Media – September 2013

The Platform

Unmetric monitors over 10,000 brands

across 30 sectors and all major countries.

We analyze data from:

Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.

SO

ANALYSIS OF

BRANDS ON FACEBOOK

Fans, Conversations, Engagement, Campaigns, etc...

Sector Leaders in India (Based on the Unmetric Score for Facebook)

Sector Brand

Automotive

Aviation

Home Care

Consumer Electronics

Personal Care

Sector Brand

Food & Beverages

Retail Chains

Insurance

Restaurant

Banking

September 2013

A closer look into these

sectors & brands

Comparing Top Aviation Brands

Brand Name

Audience

Conversation (as % of fans)

Engagement Community

Admin Posts Engagement Fan Posts

% of Fan Posts

Admin Responded

Total Fans Fan Growth

Jet Airways 11,42,259 0.49 % 0.40 % 19 47 - -

AirAsia India 3,16,354 25.2 % 5.9 % 52 9 59 71.2 %

SpiceJet 5.33,458 2.4 % 0.85 % 34 5 - -

Lufthansa India 3,41,790 2.7 % 1.7 % 43 23 23 47.8 %

Air India 63,153 9.6 % 6.8 % 19 316 - -

September 2013

Air India – Creative Wings Contest

Air India ran the Creative Wings Contest in September. The

Contest related posts engaged the best with its fans.

The Creative Wings Contest related posts had an average

engagement score of 503, higher than the overall engagement

score of 316.

Comparing Top Food / Beverage Brands

Brand Name

Audience

Conversation (as % of fans)

Engagement Community

Admin Posts Engagement Fan Posts % of Fan

Posts Admin Responded

Total Fans Fan Growth

Cadbury Dairy Milk SILK

31,75,175 6.7 % 5 % 26 158 622 2.9 %

Bingo! 46,55,354 3 % 1.2 % 56 8 211 9.5 %

Cadbury Celebrations

40,04,771 1.9 % 0.92 % 35 19 501 0.20 %

Kurkure 30,32,264 0.19 % 1.6 % 136 28 201 79.1

Mentos India 12,45,141 4.7 % 5.9 % 134 102 52 36.5 %

September 2013

Cadbury Dairy Milk SILK - #SayItWithSilk

Cadbury Dairy Milk introduced a new range of Silk bars with customized messages engraved on the bar. The brand promoted the new range with the hashtag

#SayItWithSilk and this engaged best with the fans.

The Cadbury Dairy Milk SILK Facebook page had an

engagement score of 158 which is 5 times the sector

average.

Comparing Top Automotive brands

Brand Name

Audience

Conversation (as % of fans)

Engagement Community

Admin Posts Engagement Fan Posts

% of Fan Posts

Admin Responded

Total Fans Fan Growth

Audi India 27,45,346 12.5 % 5.1 % 26 131 439 1.8 %

Hyundai India 23,20,378 18.2 % 4.2 % 166 11 424 23.3 %

BMW India 23,71,645 10.4 % 4.8 % 61 70 353 -

Mahindra Scorpio 25,30,486 1.7 % 1.5 % 16 89 359 3.3 %

Tata Nano 38,36,584 -0.18 % 0.50 % 50 14 104 78.8 %

September 2013

Audi India – Autumn Collection 2014

The Audi Autumn Collection created lots of buzz on the Audi India’s Facebook page, being the most engaging type of content in September. As a result, Audi

India’s average engagement score was 131 while the sector average was 77.

ANALYSIS OF

BRANDS ON TWITTER

Followers, Customer Service Metrics, Campaigns, etc...

Sector Leaders in India (Based on the Unmetric Score for Twitter)

Sector Brand

Automotive

Aviation

Banking

Consumer Electronics

Sector Brand

Food & Beverages

Retail

Insurance

Restaurant

September 2013

A closer look into these

sectors & brands

Brand Name Total Followers Followers Growth

Engagement Score

Number of Tweets

Average Response Time

Proactive Tweets

Replies Retweets

Kotak Mahindra Bank

62,410 13.9 % 30 48 212 1 11:17:27

HDFC Bank 9,882 6.5 % 34 4 846 8 5:17:15

Axis Bank 6.460 117.5 % 484 126 25 80 2:32:44

ICICI Bank

9,987 5 % 53 54 428 - 33:53:11

YES Bank 2,838 -0.45 % 135 103 34 21 37:30:35

Comparing Top Banking & Finance Brands

September 2013

Axis Bank - #ShopaholicsFestival

Axis Bank conducted the Shopaholics Festival between 18th and 24th

September. The brand ran contests and promotions using the

#ShopaholicsFestival, which was the most tweeted hashtag by its followers.

Axis Bank grew its fan base by an astounding 117.5% in September and it

gained 2,606 fans between 18th and 14th September.

Comparing Top Food/Beverage Brands

Brand Name Total Followers Followers Growth

Engagement Score

Number of Tweets

Average Response Time

Proactive Tweets

Replies Retweets

Pepsi India 93,751 8.2 % 48 63 25 15 5:36:27

Mad Over Donuts 10,607 1.5 % 347 139 428 496 4:34:20

Bingo! 1,653 27.7 % 965 113 122 128 0:55:45

Cadbury Diary Milk Silk

8,225 21 % 478 54 62 165 5:43:20

Cadbury Celebrations

18,221 0.40 % 31 30 4 1 2:32:07

September 2013

Mad Over Donuts - #MyTeacherGyaan

Mad Over Donuts’ My Teach Gyaan contest, conducted as a lead up to Teachers Day, created lots of buzz

amongst its followers . The #MyTeacherGyaan was one of the

most engaging and used hashtags in September.

In September, Mad Over Donuts’ overall

engagement score was 347, while the sector average was just 50.

Comparing Top Insurance Brands

Brand Name Total Followers Followers Growth

Engagement Score

Number of Tweets

Average Response Time

Proactive Tweets

Replies Retweets

HDFC Life 60,754 47.9 % 32 64 18 - 39:37:03

Aviva India 4,875 13.9 % 975 197 51 20 3:57:40

Future Generali 1,153 8.6 % 551 172 90 52 1:03:51

Bajaj Allianz

3,924 1.5 % 275 165 103 8 2:29:01

Max Life Insurance 5,213 403.1 % 785 85 46 14 15:22:09

September 2013

Future Generali - #DaughterIsSpecial Contest

Future Generali ran a Twitter

contest as part of Daughter’s Day using the #DaughterIsSpecial. The

contest helped engage with its followers and was the most

tweeted hashtag for the month.

As a result, the hashtag #DaughterIsSpecial attained an

engagement score of 960 and an overall engagement score of 551,

which is 4 times the sector average of 148.

SO

ANALYSIS OF

BRANDS ON YOUTUBE

Views, Shares, Uploads, Top Video, etc...

Sector Leaders in India

(Based on the Unmetric Score for YouTube)

Sector Brand

Automotive

Aviation

Banking

Personal Care

Sector Brand

Food & Beverages

Retail

Insurance

Restaurant

September 2013

SO

A closer Look at Selected Top

Brands

Hyundai India

Grand i10 – Surprisingly Distinct

Hyundai India’s Grand i10 ad video was the most watched video in its channel in

September with more than 500,000 views.

Video Views Growth

Oreo India

Strawberry Chocolatey

Oreo India’s Strawberry Chocolatey video garnered more than 440,000 views and

was the most watched video on its channel in September.

Video Views Growth

Jabong

Robbery - Hindi

Jabong new TVC ‘Robbery’ was the most viewed video on its channel in September

with more than 89,000 views.

Video Views Growth

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